CASE STUDY / COINFLIP

CoinFlip

Fintech | Cryptocurrency

CoinFlip is the leading Bitcoin ATM operator globally, with over 2,500 machines across 47 states supporting the buying and selling of nine major cryptocurrencies with cash. The company cuts typical transaction fees by more than half, offers 24/7 customer support, and has set the industry standard for accessibility. CoinFlip's mission is to advance crypto adoption and liquidity for communities that need it most - particularly the underbanked. Founded in 2015 and headquartered in Chicago, CoinFlip engaged 5W to drive media support for regional expansion and to establish company spokespeople, starting with CEO and Founder Daniel Polotsky and continuing as Co-Founder Ben Weiss moved into the CEO role.

5W positioned Ben Weiss and Daniel Polotsky as crypto thought leaders through broadcast and print interviews on Fox, CNN, Forbes, Observer, and Business Insider; speaking panels including the Qwoted NFT panel; and major industry expos including the Miami Bitcoin Conference. Ben and Daniel were ahead of the curve on crypto, and 5W converted that early conviction into media credibility - expanding the conversation to regulatory issues, banking the unbanked and underbanked, and the case for global currency accessibility. 5W also supported broader company initiatives including a media ad campaign with Neil Patrick Harris and the launch of additional services including trading desks. Awards strategy delivered first place at Crain's Fast 50 Awards for Fastest Growing Chicago Businesses and a Stevie Award for Customer Service.

STRATEGY

RESULTS

300+ media placements across multiple mediums
Coverage in Business Insider, AdAge, Adweek, Forbes, NBC, CNN, Fox, US News & World Report, GOBankingRates, the Wall Street Journal, and more
Aggressive local campaigns supporting expansion into new states and territories
First place: Crain's Fast 50 Awards for Fastest Growing Chicago Businesses
Stevie Award for Customer Service

FAQ

What is crypto PR—

Crypto PR drives visibility for cryptocurrency companies, exchanges, and infrastructure providers through executive thought leadership, broadcast development, regulatory commentary, and conference presence - targeting both crypto-native outlets and mainstream business media.

How does 5W support fintech and cryptocurrency brands—

5W combines media relations, executive thought leadership, broadcast development, awards strategy, conference and panel placements, and integrated celebrity-led campaigns - all designed to build category authority for cryptocurrency and fintech brands.

What outlets cover the Bitcoin and cryptocurrency industry—

Top outlets include Business Insider, Forbes, NBC, CNN, Fox, the Wall Street Journal, US News & World Report, GOBankingRates, AdAge, Adweek, plus crypto-native outlets like CoinDesk, The Block, and Decrypt.

What conferences matter for crypto brands—

Major conferences include the Miami Bitcoin Conference, Consensus, ETHDenver, Token2049, and Permissionless. Speaking and panel placements at these events drive ongoing earned media.

How do you build local PR around national fintech expansion—

Aggressive local campaigns layer regional press around major announcements - securing coverage in target markets the brand is entering. CoinFlip's program included local pushes around state-by-state machine expansion.