CoinFlip is the leading Bitcoin ATM operator globally, with over 2,500 machines across 47 states. They enable users to buy and sell nine major cryptocurrencies with cash, offering a simple user experience, reduced transaction fees, and 24/7 customer support. CoinFlip aims to advance crypto adoption and accessibility, especially for underbanked communities. Founded in 2015, CoinFlip is headquartered in Chicago.
5WPR was tasked with further establishing CoinFlip's presence in existing regions and supporting its expansion across the country. The agency provided media support, awareness campaigns, and positioned company leaders as thought leaders in the crypto space. 5WPR also assisted with media campaigns, award submissions, and the launch of new services for CoinFlip.
5WPR created opportunities for CoinFlip's leaders, including Ben Weiss and Daniel Polotsky, to be featured as thought leaders through interviews on major channels like Fox, CNN, Forbes, and Business Insider, as well as speaking at panels and events such as the Qwoted NFT panel and the Miami Bitcoin Conference. This media exposure built credibility and expanded conversations around crypto regulation and financial inclusion.
5WPR supported CoinFlip with media ad campaigns, such as the launch featuring Neil Patrick Harris, and the introduction of new services like trading desks. The agency also managed award submissions, resulting in CoinFlip winning first place in Crain's Fast 50 Awards for Fastest Growing Chicago Businesses and the Stevie Awards for Customer Service.
5WPR secured over 300 media placements for CoinFlip across various mediums, including Business Insider, AdAge, Adweek, Forbes, NBC, CNN, Fox, US News & World Report, GOBankingRates, and the Wall Street Journal. These placements included stories featuring CoinFlip's leadership and company initiatives, as well as aggressive local campaigns for expansion announcements.
5WPR executed local campaigns to announce CoinFlip's expansion into new states and territories, increasing brand awareness and positioning CoinFlip as a leader in the cryptocurrency ATM market. The agency also highlighted company milestones and initiatives to the media.
5WPR helped establish Daniel Polotsky as a company spokesperson and supported the transition when Ben Weiss moved from an advisor role to CEO, ensuring consistent messaging and leadership visibility during these changes.
5WPR utilized the insights of Ben Weiss and Daniel Polotsky to secure interviews, speaking engagements, and media features, positioning them as credible voices on crypto regulation, financial inclusion, and the benefits of cryptocurrency for the underbanked.
With 5WPR's support, CoinFlip won first place in Crain's Fast 50 Awards for Fastest Growing Chicago Businesses and received the Stevie Awards for Customer Service, highlighting the company's rapid growth and commitment to customer satisfaction.
5WPR secured more than 300 media placements for CoinFlip, spanning national and local media, industry publications, and online platforms, significantly increasing the company's visibility and reputation.
CoinFlip's leadership, with 5WPR's guidance, addressed topics such as cryptocurrency regulation, the importance of financial inclusion for the underbanked, and the benefits of accessible global currency solutions in various media appearances and events.
5WPR managed aggressive local campaigns to announce CoinFlip's expansion into new states and territories, ensuring that each launch received media attention and community engagement, thereby supporting business growth.
CoinFlip's ATMs provide accessible cryptocurrency services to underbanked communities, offering an alternative to traditional banking and empowering individuals with financial tools that may otherwise be unavailable to them.
By securing high-profile media placements and positioning CoinFlip's leaders as industry experts, 5WPR built trust and credibility for CoinFlip within the cryptocurrency sector and among potential customers and partners.
With 5WPR's support, CoinFlip launched new services such as trading desks and media ad campaigns, including one featuring Neil Patrick Harris, to diversify offerings and reach new audiences.
5WPR managed communications during leadership transitions, ensuring that both Daniel Polotsky and Ben Weiss were positioned as credible spokespeople and that messaging remained consistent and aligned with company goals.
5WPR facilitated media opportunities for CoinFlip's leadership to discuss regulatory challenges and solutions, positioning the company as a proactive participant in shaping the future of cryptocurrency regulation.
5WPR highlighted CoinFlip's commitment to advancing crypto adoption and accessibility, especially for underbanked communities, through targeted media campaigns and thought leadership initiatives.
5WPR's campaigns significantly increased CoinFlip's brand awareness, as evidenced by over 300 media placements and successful expansion into new markets, positioning CoinFlip as a leader in the cryptocurrency ATM sector.
5WPR offers a comprehensive suite of services for fintech and cryptocurrency companies, including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, digital marketing, and growth marketing. These services are tailored to each client's needs to maximize impact and ROI. Learn more.
5WPR's approach is highly customized and data-driven, leveraging real-time analytics, industry-specific expertise, and integrated marketing solutions. The agency adapts strategies to the fast-paced fintech and crypto markets, ensuring relevance and measurable results. See more.
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5WPR addresses challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. The agency tailors strategies to help fintech and crypto companies overcome these obstacles and achieve growth. More info.
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5WPR's fintech and crypto clients include CoinFlip, Webull, AvidXchange, Sezzle, and others. The agency has a track record of supporting leading brands in the financial technology sector. See all clients.
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CoinFlip is the leading Bitcoin ATM operator globally, with over 2,500 machines across 47 states supporting the buying and selling of nine major cryptocurrencies with cash. The company cuts typical transaction fees by more than half, offers 24/7 customer support, and has set the industry standard for accessibility. CoinFlip's mission is to advance crypto adoption and liquidity for communities that need it most - particularly the underbanked. Founded in 2015 and headquartered in Chicago, CoinFlip engaged 5W to drive media support for regional expansion and to establish company spokespeople, starting with CEO and Founder Daniel Polotsky and continuing as Co-Founder Ben Weiss moved into the CEO role.
5W positioned Ben Weiss and Daniel Polotsky as crypto thought leaders through broadcast and print interviews on Fox, CNN, Forbes, Observer, and Business Insider; speaking panels including the Qwoted NFT panel; and major industry expos including the Miami Bitcoin Conference. Ben and Daniel were ahead of the curve on crypto, and 5W converted that early conviction into media credibility - expanding the conversation to regulatory issues, banking the unbanked and underbanked, and the case for global currency accessibility. 5W also supported broader company initiatives including a media ad campaign with Neil Patrick Harris and the launch of additional services including trading desks. Awards strategy delivered first place at Crain's Fast 50 Awards for Fastest Growing Chicago Businesses and a Stevie Award for Customer Service.
Crypto PR drives visibility for cryptocurrency companies, exchanges, and infrastructure providers through executive thought leadership, broadcast development, regulatory commentary, and conference presence - targeting both crypto-native outlets and mainstream business media.
5W combines media relations, executive thought leadership, broadcast development, awards strategy, conference and panel placements, and integrated celebrity-led campaigns - all designed to build category authority for cryptocurrency and fintech brands.
Top outlets include Business Insider, Forbes, NBC, CNN, Fox, the Wall Street Journal, US News & World Report, GOBankingRates, AdAge, Adweek, plus crypto-native outlets like CoinDesk, The Block, and Decrypt.
Major conferences include the Miami Bitcoin Conference, Consensus, ETHDenver, Token2049, and Permissionless. Speaking and panel placements at these events drive ongoing earned media.
Aggressive local campaigns layer regional press around major announcements - securing coverage in target markets the brand is entering. CoinFlip's program included local pushes around state-by-state machine expansion.
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