![Sparkling Ice](/imagesWebp/Case-Study/Case-Studies-Landing-Page-Images/sparklingice_1243x450.webp)
Overview
Sparkling Ice beverages are made with sparkling water, real fruit flavor, vitamins, antioxidants, and naturally sourced colors. Full of flavor with zero sugar, Sparkling Ice and Sparkling Ice +Caffeine offer better-for-you beverage options with products available in retailers nationwide.
With a goal of growing its social community and engaging further with fans around the country, Sparkling Ice tapped 5W Digital and its team of seasoned professionals.
![Sparkling Ice](/imagesWebp/Case-Study/Case-Study-Secondary-Images/sparklingice_600x450l.webp)
![Sparkling Ice](/imagesWebp/Case-Study/Case-Study-Secondary-Images/sparklingice_600x450_2l.webp)
Strategy
To achieve this goal, 5W Digital developed a strategy that included increasing content cadence, tapping into trends, leveraging Influencers, personalizing community management, and applying strategic paid media tactics.
Results
As a result of 5W Digital's work, Sparkling Ice increased content cadence by 600%, follower count by 192%, video engagements by 198%, and increased engagements from 20 to 7,000.
- Increased content cadence by 600%
- Increased follower count by 192%
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