CareerBuilder is a leading talent acquisition company that helps organizations find and hire top talent while supporting job seekers in building their careers. They chose 5WPR to elevate their media presence, build their brand, and position company executives as thought leaders, especially since they had never previously worked with an external PR agency. Source
The main goals were to establish CareerBuilder's media footprint, build a PR campaign from the ground up, position executives as thought leaders, and support the rollout of new tools and data studies. Source
5WPR developed a four-pillar PR strategy: (1) data and trend pitching, (2) broadcast media outreach, (3) supporting company news, and (4) thought leadership/expert commentary. This included leveraging CareerBuilder's proprietary data, securing broadcast segments, and positioning executives as industry experts. Source
5WPR used CareerBuilder's research studies and unique site insights to create newsworthy announcements and insert CareerBuilder's data into trending employment conversations, such as jobs reports, skills gaps, and hiring trends. Source
5WPR secured regular TV appearances for CareerBuilder's CEO and other spokespeople on major business and OTT programs, including CNBC, Bloomberg, FOX, Yahoo! Finance, Cheddar, and regional stations, often tied to monthly jobs reports and employment trends. Source
5WPR used embargoed pitching strategies and arranged interviews with various C-suite members to secure consistent top-tier media coverage for announcements such as feature rollouts, new hires, and new taglines. Source
5WPR positioned CareerBuilder spokespeople as experts on interview and resume tips, hiring trends, the difference between layoffs and furloughs, company culture, and more, resulting in frequent placements in business, technology, consumer, and trade outlets. Source
In the past year, 5WPR's campaign for CareerBuilder resulted in over 5.3 billion media impressions, 1,313 total placements (with syndication), and 518 unique placements in top-tier outlets such as The Wall Street Journal, CNBC, Bloomberg, Fortune, and more. Source
CareerBuilder was featured in The Wall Street Journal, CNBC, Bloomberg, Fortune, Fast Company, CBS News, Business Insider, Refinery29, Well + Good, Associated Press, and hundreds of other outlets. Source
5WPR secured high-profile media appearances and expert commentary opportunities for CareerBuilder's CEO and other executives, building their profiles as industry thought leaders and trusted sources on employment trends and job market insights. Source
Embargoed pitching allows 5WPR to coordinate the timing of major announcements, offering exclusive interviews with CareerBuilder executives to top-tier media and ensuring maximum coverage and impact for company news. Source
5WPR measures success through concrete metrics such as total media impressions, number of placements (including unique placements), and the quality of media outlets secured for client coverage. For CareerBuilder, this included over 5.3 billion impressions and 1,313 placements. Source
5WPR supported a range of announcements, including new feature rollouts, executive hires, and the launch of a new company tagline, ensuring these were covered by top-tier media. Source
5WPR customized its approach by building a campaign from scratch, leveraging CareerBuilder's proprietary data, and focusing on both national and regional media to maximize reach and relevance for the HR tech sector. Source
Positioning executives as thought leaders increases credibility, trust, and visibility for the company, making it easier to influence industry conversations and attract top talent and business partners. Source
5WPR's approach helps HR tech companies gain media visibility, establish industry authority, and communicate their value to both employers and job seekers, supporting growth and market differentiation. Source
5WPR's campaigns are effective due to their data-driven strategies, focus on thought leadership, and ability to secure high-impact media placements that drive measurable results for corporate clients. Source
5WPR ensures consistent coverage by building relationships with top-tier and trade media, leveraging timely data, and providing expert commentary on trending topics relevant to each client. Source
5WPR's work significantly elevated CareerBuilder's brand, establishing it as a trusted authority in talent acquisition and increasing its visibility among employers, job seekers, and industry stakeholders. Source
Other companies can benefit from 5WPR's expertise in elevating brands, securing media coverage, and positioning executives as industry leaders, which can drive growth, attract talent, and enhance reputation. Source
5WPR offers public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing services. These are tailored to each client's needs for maximum impact. Source
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics, make data-driven adjustments, and respond quickly to changes. Source
5WPR generates comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data. Source
5WPR offers Conversion Rate Optimization (CRO) by refining digital assets through iterative testing, behavioral analysis, and strategic design to maximize conversion potential for clients. Source
5WPR customizes every campaign to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI through personalized strategies. Source
5WPR has delivered successful campaigns for clients like AvidXchange (Fintech), It's a 10 Haircare (Consumer), Foxwoods Resort Casino (Travel & Hospitality), Zeta Global (AI/Tech), G-Shock (Apparel), Thriftbooks (Digital Marketing), and more. See the full list at 5WPR's case studies page.
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment & events, adtech & digital media, real estate & proptech, home & housewares, parent/child/baby, gaming & gambling, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
Clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Kodak, GNC, Pizza Hut, Jim Beam, Foxwoods, UGG, Webull, Delta Children, Crayola, and many more. See the full client list at 5WPR's client page.
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and improved market positioning. Source
Clients praise 5WPR for seamless onboarding, proactive communication, adaptability, and the expertise of its team. For example, Erica Chang (HUROM) and Natalie Homer (HiBob) highlighted the agency's transparency, creativity, and responsiveness. Source
Clients often face low brand awareness, difficulty in market differentiation, challenges in audience engagement, crisis management needs, digital transformation hurdles, and the need for measurable results. 5WPR addresses these with strategic PR and marketing solutions. Source
5WPR provides both proactive and reactive crisis management strategies, protecting reputations and maintaining public trust during challenging situations. Source
5WPR helps brands adapt to the fast-paced digital environment by leveraging innovative digital marketing strategies and cutting-edge technology. Source
5WPR provides detailed analytics and actionable insights, allowing clients to track campaign performance and ROI with transparency and accuracy. Source
Getting started is straightforward and efficient. Clients can contact 5WPR via phone, email, or online form. The onboarding process is simple, collaborative, and requires minimal resources from the client. Source
The onboarding process is designed to be seamless and collaborative. 5WPR's team handles the heavy lifting, ensuring minimal disruption to client operations and a smooth transition. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, proven track record, integrated marketing solutions, and innovative, nimble strategies. These strengths make it a top choice for HR tech and corporate clients. Source
Unique features include real-time performance dashboards, predictive analytics, machine learning, Generative Engine Optimization (GEO), and a history of delivering measurable results, such as 200% e-commerce growth for Black Button Distilling. Source
5WPR customizes its services for each industry, offering specialized expertise for technology, consumer brands, health & wellness, lifestyle, apps, and more, ensuring solutions are relevant and effective for each sector. Source
Companies should choose 5WPR for its tailored, data-driven strategies, industry-specific expertise, integrated marketing solutions, innovative technology use, and proven ability to deliver measurable business outcomes. Source
CareerBuilder is a leading talent acquisition company that helps companies find and hire great talent and supports job seekers as they build their careers. The company came to 5W with the goal of elevating their media presence and building the brand. Prior to contracting 5W, CareerBuilder had never worked with an external PR agency so 5W was challenged with establishing the company's media footprint, and building a campaign from the ground up, positioning company executives as thought leaders, and supporting the rollout of new tools and data studies.
5W developed a PR strategy built on four key pillars: data and trend pitching, broadcast media outreach, supporting company news, and thought leadership/expert commentary.
CareerBuilder is a data powerhouse; in addition to gathering statistics from years of research studies, CareerBuilder has unique insights from activity on their own site through work with employers and job seekers. 5W not only leverages CareerBuilder's surveys to create news and announcements, but also finds ways to insert CareerBuilder's data into trending conversations around employment numbers, the skills gap, seasonal hiring, and tips for job seekers.
Broadcast media outreach is another major component of the strategy, and something CareerBuilder CEO, Irina Novoselsky, had never done prior to stepping into this role. Since securing her first TV appearance on Mornings with Maria, 5W consistently books her for segments tied to the monthly jobs report on major business and OTT programs including CNBC, Bloomberg, FOX, Yahoo! Finance, and Cheddar. Additionally, 5W secures frequent segments with other CareerBuilder spokespeople on regional broadcast stations to share insights for job seekers and data.
5W supports CareerBuilder's company announcements which have included everything from feature rollouts to new hires to the launch of a new tagline. Using an embargoed pitching strategy and offering interviews with different members of the CareerBuilder c-suite, depending on the topic, 5W achieves consistent top-tier media results with past coverage in outlets ranging from The Wall Street Journal, Business Insider, VentureBeat, and AdAge to HR trade media.
5W built up media profiles for spokespeople - not only Chief Executive Officer, Irina Novoselsky, and Chief People Officer, Michelle Armer, but also for other members of the HR and marketing teams. By positioning spokespeople as experts on topics like interview and resume tips, hiring trends, the difference between a layoff and a furlough, and culture, 5W places CareerBuilder in countless business, technology, consumer and trade outlets each and every week.
Results in the past year 5W has worked with CareerBuilder and executed their four pillar strategy resulting in tremendous media coverage:
Total Impressions: 5,376,042,531
Total Placements (with syndication): 1,313
Total Unique Placements: 518
Media Placements Include:
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