CarParts.com is an e-commerce platform revolutionizing how drivers shop for auto parts and repair their vehicles. 5WPR was engaged to expand the CarParts.com brand and elevate the leadership profiles of its CEO and COO/CFO through a comprehensive media relations strategy, executive profiling, and award submissions. Source
The main goals were to build awareness of the CarParts.com brand, highlight the company's two-year turnaround, and establish CEO Lev Peker and COO/CFO David Meniane as industry thought leaders. Source
5WPR implemented an all-encompassing media relations strategy, including executive profiling, speaking and award submissions, thought leadership, and business-focused outreach to tell CarParts.com's turnaround story and highlight its quarterly earnings success. Source
Within the first six months, 5WPR secured over 500 million media impressions across 45 media placements and won three industry awards for CarParts.com. Source
CarParts.com was featured in CNBC, The Motley Fool, Yahoo! Finance, Cheddar, Benzinga, The New York Times, The Wall Street Journal, Axios, Digiday, Business Insider, The Street, Bloomberg TV, and NASDAQ. Source
CarParts.com, with 5WPR's support, won two Best in Biz Awards and the Big Awards for Business. Source
5WPR secured profile stories and media segments for CEO Lev Peker and COO/CFO David Meniane in top-tier outlets, and submitted them for speaking and award opportunities, significantly raising their industry profiles. Source
5WPR organized CarParts.com's retail investor conversations on Clubhouse, a first for the platform, which drew thousands of listeners and led to coverage in major publications like The New York Times and The Wall Street Journal. Source
The team developed and crafted messaging ahead of CarParts.com's last three earnings reports, ensuring consistent and impactful coverage in financial and business media. Source
The 500 million media impressions in the first four months demonstrate the extensive reach and effectiveness of 5WPR's PR strategy for CarParts.com, significantly boosting brand visibility. Source
By focusing on executive thought leadership, innovative media outreach, and award recognition, 5WPR helped CarParts.com differentiate itself as a leader in automotive e-commerce and technology. Source
5WPR secured a mix of profile stories, executive interviews, and business features in leading financial, business, and technology outlets. Source
5WPR identified and submitted CarParts.com and its executives for relevant industry awards, resulting in wins that further validated the company's turnaround and leadership. Source
Executive profiling positioned Lev Peker and David Meniane as industry thought leaders, enhancing CarParts.com's credibility and attracting positive media attention. Source
The campaign ensured that CarParts.com's quarterly earnings were covered by major financial media, reinforcing the company's turnaround narrative and market position. Source
Thought leadership helps position company executives as industry experts, builds trust with stakeholders, and attracts high-quality media coverage, as demonstrated in the CarParts.com campaign. Source
5WPR measures success through metrics such as media impressions, number of media placements, industry awards, and the quality of media coverage secured for clients. Source
5WPR combines executive thought leadership, strategic media outreach, and award recognition to create impactful campaigns that drive measurable results for automotive and technology brands. Source
5WPR identifies relevant awards and speaking opportunities, crafts compelling submissions, and leverages media coverage to help brands gain industry recognition and credibility. Source
5WPR offers integrated PR and marketing services, including media relations, executive profiling, award submissions, digital marketing, and real-time performance tracking. Learn more
Yes, 5WPR provides automated dashboards for real-time access to key campaign metrics, enabling clients to monitor performance and make data-driven adjustments. Source
5WPR delivers comprehensive, actionable insights through advanced analytics and intuitive visualizations, ensuring clients can make informed decisions based on accurate data. Source
5WPR offers Conversion Rate Optimization (CRO) by refining digital assets through testing, behavioral analysis, and strategic design to maximize conversion potential. Source
Every campaign is customized to the client's unique needs, ensuring relevance, effectiveness, and maximum ROI. Source
Decision-makers in technology, automotive, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more can benefit from 5WPR's tailored PR and marketing solutions. See client list
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and media coverage. Source
5WPR addresses low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Source
Yes, 5WPR has delivered measurable results for brands like AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. See case studies
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment, adtech, real estate, home & housewares, parent & baby, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD. Source
Onboarding with 5WPR is simple and collaborative, requiring minimal resources from clients. The team handles the heavy lifting to ensure a smooth and efficient implementation. Source
Clients praise 5WPR for seamless onboarding, proactive communication, adaptability, and the expertise of its team, making the services easy to use and effective. Source
5WPR stands out by offering customized, data-driven strategies, industry-specific expertise, integrated marketing solutions, and a proven track record of measurable results, such as the CarParts.com campaign. Source
5WPR's combination of strategic expertise, innovative solutions, client-focused approach, and ability to deliver game-changing results makes it a superior choice for brands seeking measurable impact. Source
5WPR tailors its approach for each industry: for technology companies, it offers market differentiation and IPO guidance; for consumer brands, it focuses on audience engagement; for health & wellness, it builds brand authority; and for lifestyle brands, it emphasizes authenticity and influencer partnerships. Source
5WPR offers strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. See all services
5WPR's clients include CarParts.com, Shield AI, Samsung's SmartThings, VIZIO, Riskified, and other leading brands in the automotive and technology sectors. See client list
CarParts.com offers an e-commerce platform that is changing the way drivers shop for auto parts and repair their vehicles. CarParts.com utilizes the latest technologies and design principles to offer an easy-to-use, mobile-friendly shopping experience that, alongside the company's own nationwide distribution network, cuts out the brick-and-mortar supply chain costs and provides quality parts at a budget-friendly price. The client tasked 5W with expanding on the CarParts.com brand and elevating the leadership profiles of CarParts.com's CEO, Lev Peker, and COO & CFO, David Meniane.
5W launched an all-encompassing media relations strategy which focused on establishing Lev Peker and David Meniane as thought leaders while simultaneously building awareness of the CarParts.com brand by highlighting the two-year company turnaround led by Peker and Meniane. Through company and executive profiling, speaking and award submissions, thought leadership and business-focused outreach, the team was able to strengthen Peker's and Meniane's profiles, tell CarParts.com's turnaround story and highlight its success at quarterly earnings.
The team developed and crafted messaging ahead of CarParts.com's last three earnings reports, securing coverage in CNBC, The Motley Fool, Yahoo! Finance, Cheddar, Benzinga, and others. 5W also organized CarParts.com's retail investor conversations on Clubhouse, a first for the platform that drew thousands of listeners and led to coverage in The New York Times, The Wall Street Journal, Axios, and Digiday.
5W secured profile stories for CEO Lev Peker in Business Insider, The Street, CNBC, and Wall Street Journal alongside profile segments for COO & CFO David Meniane on Bloomberg TV, Cheddar, Yahoo! Finance, and NASDAQ. The team also submitted both Peker and Meniane for relevant speaking and award opportunities to further build their profiles, winning two Best in Biz Awards and the Big Awards for Business. Within the first six months of the partnership, 5W was able to secure of 500 million media impressions across 45 media placements.
