CASE STUDY CheapOair
CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its self-named mobile app, by phone or live chat, bridging the gap between an online travel agency and traditional travel agency. This fusion of platforms appeals to all consumers and emphasizes the notion that, while technology is advancing, consumers still have the option of both classic and conventional forms of booking.
As agency of record for CheapOair since 2009, 5W Public Relations' goal has been to continue to heighten the brand each year, ensuring that it remains at the forefront of the travel industry across all forms of media, including broadcast, print and online. 5W's objective is to further position this well-established company as an authoritative voice in the travel industry, showcasing the website and company as a well trusted source for all things travel. With that said, 5W aims to secure participation of CheapOair and its executives in roundups amongst its leading competitors, positioning them as thought leaders in the industry, providing their insight and expert commentary on budget travel, air travel, insight on hospitality, top destinations and more.
Furthermore, 5W aims to utilize CheapOair's key differentiating factors, to set them ahead of their competitors, such as their seven international call centers including two in the US, three in Canada, one in the United Kingdom and one in India. Additionally, the team will continue to emphasize CheapOair's goal of accommodating to the budget friendly traveler, while still providing high quality travel accommodations at a more affordable, accessible cost.
Over the past seven years, CheapOair's standing within the travel space has increased tremendously. 5W enacted a media strategy which utilized CheapOair executives as experts in the travel and hospitality industries, in addition to utilizing CheapOair's booking data to secure interest from media on travel industry trends during peak travel seasons and holidays. The team broke-down historical airfare prices, comparing year over year rates for media and consumers, along with showcasing top destinations for major U.S. holidays.
- Discount Online Airfare Service, CheapOair, Climbs Rankings from Top 10 to Top 5 Online Travel Agencies
5W has regularly saturated the media with expert commentary from CheapOair executives, who provide advice on various travel topics, such as top destinations, best days to book travel, budget travel tips, and more. This further establishes the brand as a leading online travel agency whose executives prove to consistently be a go-to source for travel needs.
The media also views CheapOair as a reliable source for data on current and upcoming travel trends, year-over-year industry trends and top traveled to destinations.
5W has generated nearly two billion media impressions for the brand in top-tier media outlets including CNBC, People, SmarterTravel, Good Housekeeping, U.S. News & World Report, The Huffington Post, TIME, Yahoo! News, The Los Angeles Times and more.
From building up CheapOair's credibility within the travel space, 5W continues to secure meaningful placements, setting CheapOair ahead of its competitors, proving the overall success of the brand.
If you want a hard working PR team on your side, 5W's "pit bull pitching" will land you the desired media placements. They're determined to get their clients coverage and the results speak for themselves.