Case Studies

Sparkling Ice
Consumer  |  Food & Beverage  |  Integrated Marketing  | 

Sparkling Ice

Sparkling Ice, the leading sparkling water in Talking Rain Beverage Company's portfolio, has always been passionate about giving back and supporting local communities...

Foxwoods Resort Casino
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

Foxwoods Resort Casino

Foxwoods Resort Casino celebrated its 30th anniversary by introducing a variety of new...

SMEG
Consumer  |  Home & Housewares  |  Homegoods: Lifestyle & Design  | 

SMEG

Known for their colorful, instantly recognizable and influencer-favorite countertop appliances, Italian kitchen brand SMEG tasked 5W with...

Rainbow Light
Consumer  |  Health & Wellness  | 

Rainbow Light

Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, entered the vitamin and supplement industry more...

The Paley Center For Media
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

The Paley Center For Media

To celebrate the holiday season, the Paley Center for Media - the iconic cultural institution that has...

It's a 10
Consumer  |  Beauty  | 

It's a 10

It's a 10 Haircare is the go-to haircare brand for salon professionals and clients across the world...

Lansinoh
Consumer  |  Parent, Child, & Baby  | 

Lansinoh

Founded by a breastfeeding mom, Lansinoh has been dedicated to supporting new moms for nearly 40 years...

Delta Children
Consumer  |  Parent, Child, & Baby  | 

Delta Children

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe...

Diono
Consumer  |  Parent, Child, & Baby  |  Product Integration  | 

Diono

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing...

Petsmile
Consumer  |  Pet Product Marketing  | 

Petsmile

Petsmile© is the first pet toothpaste awarded the Veterinary Oral Health Council (VOHC) seal.

Payless
Consumer  |  Apparel & Accessories  | 

Payless

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...

Topps
Consumer  |  Sports  | 

Topps

To celebrate International Trading Card Day, Topps launched its second annual cross-country pop-up truck tour to honor the love of trading card collecting nationwide...

Lifestyles
Consumer  | 

Lifestyles

To promote brand awareness and recognize World AIDS Day and AIDS Awareness Month.

Ethique
Consumer  |  Beauty  |  Personal Care  | 

Ethique

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products....

Krups
Consumer  |  Digital Marketing & Social Media  |  Home & Housewares  | 

Krups

KRUPS is a brand dedicated to precision and technical perfection...

ZICO
Consumer  |  Food & Beverage  |  Influencer & Celebrity Marketing  | 

ZICO

ZICO Coconut Water, owned by the Coca-Cola company...

Santa Margherita
Consumer  | 

Santa Margherita

World-renowned Italian winery, Santa Margherita, partnered with 5W to help the brand stand out in a crowded wine category and Increase brand awareness, drive sales, and position...

SodaStream
Consumer  |  Digital Marketing & Social Media  |  Home & Housewares  | 

SodaStream

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through...

Ashley Stewart
Consumer  |  Apparel & Accessories  | 

Ashley Stewart

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce...

Camp Bow Wow
Consumer  |  Pet Product Marketing  | 

Camp Bow Wow

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing...

T-FAL
Consumer  |  Home & Housewares  | 

T-FAL

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances,...

My/Mo
Consumer  |  Food & Beverage  | 

My/Mo

5W was tasked by My/Mo Mochi Ice Cream to ideate and create...

Tushy
Consumer  |  Home & Housewares  | 

Tushy

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and...

All-Clad
Consumer  |  Home & Housewares  | 

All-Clad

All-Clad tasked 5W with executing an integrated launch campaign in support of the brand's newest electric introduction to the U.S. market, the Prep&Cook - a cooking food processor...

Baxter Of California
Consumer  | 

Baxter Of California

5W partnered with Baxter of California to grow awareness across a female demographic by...

Perry Mackin
Consumer  |  Digital Marketing & Social Media  |  Parent, Child, & Baby  | 

Perry Mackin

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks...

Gaea
Consumer  |  Food & Beverage  | 

Gaea

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-...

Ruby Love
Consumer  |  Apparel & Accessories  |  Multicultural Marketing  | 

Ruby Love

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart, intuitive...

Colman's Mustard
Consumer  |  Food & Beverage  | 

Colman's Mustard

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break...

CheapOAir
Consumer  |  Travel & Hospitality  |  Strategic Planning  |  Travel & Hospitality Digital  | 

CheapOAir

CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its...

Persona
Consumer  |  Health & Wellness  | 

Persona

Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely...

Millenium Hotels
Consumer  |  Travel & Hospitality  |  Travel & Hospitality Digital  | 

Millenium Hotels

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York. Afte...

Lycored
Consumer  |  Health & Wellness

Lycored

Lycored, the global leader in natural carotenoids for food, beverage and dietary supplement...

Loacker
Consumer  |  Food & Beverage  |  Product Integration  | 

Loacker

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the...

Lagostina
Consumer  |  Home & Housewares  | 

Lagostina

5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef, Giada De Laurentiis...

Neat Burger
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

Neat Burger

Neat Food Co., a food tech company offering ethical, sustainable, and delicious plant-based...

HighLander
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

HighLander

HIGHLANDER is the world's first and largest global long-distance hiking event series.

The Westminster Kennel Club
Consumer  |  Pet Product Marketing  | 

The Westminster Kennel Club

The Westminster Kennel Club, founded in 1877, is the oldest dog-sports organization in the U.S.,...

Death Wish Coffee
Consumer  |  Food & Beverage  |  Product Integration  | 

Death Wish Coffee

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of...

SAP NS2
Consumer  |  Digital Marketing & Social Media  | 

SAP NS2

SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP...

Millennium Hotels
Consumer  |  Travel & Hospitality  | 

Millennium Hotels

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York...

Tropical Smoothie Café
Consumer  |  Travel & Hospitality  |  Travel & Hospitality Digital  | 

Tropical Smoothie Café

Tropical Smoothie Cafe is on a mission to inspire a healthier lifestyle by serving food and smoothies with a bit...

Nations Photo Lab
Consumer  |  Pet Product Marketing  | 

Nations Photo Lab

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints.

Sparkling Ice
Consumer  |  Food & Beverage  |  Integrated Marketing  | 

Sparkling Ice

Sparkling Ice, the leading sparkling water in Talking Rain Beverage Company's portfolio, has always been passionate about giving back and supporting local communities...

Foxwoods Resort Casino
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

Foxwoods Resort Casino

Foxwoods Resort Casino celebrated its 30th anniversary by introducing a variety of new...

SMEG
Consumer  |  Home & Housewares  |  Homegoods: Lifestyle & Design  | 

SMEG

Known for their colorful, instantly recognizable and influencer-favorite countertop appliances, Italian kitchen brand SMEG tasked 5W with...

Rainbow Light
Consumer  |  Health & Wellness  | 

Rainbow Light

Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, entered the vitamin and supplement industry more...

The Paley Center For Media
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

The Paley Center For Media

To celebrate the holiday season, the Paley Center for Media - the iconic cultural institution that has...

It's a 10
Consumer  |  Beauty  | 

It's a 10

It's a 10 Haircare is the go-to haircare brand for salon professionals and clients across the world...

Lansinoh
Consumer  |  Parent, Child, & Baby  | 

Lansinoh

Founded by a breastfeeding mom, Lansinoh has been dedicated to supporting new moms for nearly 40 years...

Delta Children
Consumer  |  Parent, Child, & Baby  | 

Delta Children

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe...

Diono
Consumer  |  Parent, Child, & Baby  |  Product Integration  | 

Diono

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing...

Petsmile
Consumer  |  Pet Product Marketing  | 

Petsmile

Petsmile© is the first pet toothpaste awarded the Veterinary Oral Health Council (VOHC) seal.

Payless
Consumer  |  Apparel & Accessories  | 

Payless

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...

Topps
Consumer  |  Sports  | 

Topps

To celebrate International Trading Card Day, Topps launched its second annual cross-country pop-up truck tour to honor the love of trading card collecting nationwide...

Lifestyles
Consumer  | 

Lifestyles

To promote brand awareness and recognize World AIDS Day and AIDS Awareness Month.

Ethique
Consumer  |  Beauty  |  Personal Care  | 

Ethique

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products....

Krups
Consumer  |  Digital Marketing & Social Media  |  Home & Housewares  | 

Krups

KRUPS is a brand dedicated to precision and technical perfection...

ZICO
Consumer  |  Food & Beverage  |  Influencer & Celebrity Marketing  | 

ZICO

ZICO Coconut Water, owned by the Coca-Cola company...

Santa Margherita
Consumer  | 

Santa Margherita

World-renowned Italian winery, Santa Margherita, partnered with 5W to help the brand stand out in a crowded wine category and Increase brand awareness, drive sales, and position...

SodaStream
Consumer  |  Digital Marketing & Social Media  |  Home & Housewares  | 

SodaStream

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through...

Ashley Stewart
Consumer  |  Apparel & Accessories  | 

Ashley Stewart

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce...

Camp Bow Wow
Consumer  |  Pet Product Marketing  | 

Camp Bow Wow

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing...

T-FAL
Consumer  |  Home & Housewares  | 

T-FAL

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances,...

My/Mo
Consumer  |  Food & Beverage  | 

My/Mo

5W was tasked by My/Mo Mochi Ice Cream to ideate and create...

Tushy
Consumer  |  Home & Housewares  | 

Tushy

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and...

All-Clad
Consumer  |  Home & Housewares  | 

All-Clad

All-Clad tasked 5W with executing an integrated launch campaign in support of the brand's newest electric introduction to the U.S. market, the Prep&Cook - a cooking food processor...

Baxter Of California
Consumer  | 

Baxter Of California

5W partnered with Baxter of California to grow awareness across a female demographic by...

Perry Mackin
Consumer  |  Digital Marketing & Social Media  |  Parent, Child, & Baby  | 

Perry Mackin

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks...

Gaea
Consumer  |  Food & Beverage  | 

Gaea

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-...

Ruby Love
Consumer  |  Apparel & Accessories  |  Multicultural Marketing  | 

Ruby Love

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart, intuitive...

Colman's Mustard
Consumer  |  Food & Beverage  | 

Colman's Mustard

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break...

CheapOAir
Consumer  |  Travel & Hospitality  |  Strategic Planning  |  Travel & Hospitality Digital  | 

CheapOAir

CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its...

Persona
Consumer  |  Health & Wellness  | 

Persona

Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely...

Millenium Hotels
Consumer  |  Travel & Hospitality  |  Travel & Hospitality Digital  | 

Millenium Hotels

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York. Afte...

Lycored
Consumer  |  Health & Wellness

Lycored

Lycored, the global leader in natural carotenoids for food, beverage and dietary supplement...

Loacker
Consumer  |  Food & Beverage  |  Product Integration  | 

Loacker

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the...

Lagostina
Consumer  |  Home & Housewares  | 

Lagostina

5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef, Giada De Laurentiis...

Neat Burger
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

Neat Burger

Neat Food Co., a food tech company offering ethical, sustainable, and delicious plant-based...

HighLander
Travel & Hospitality  |  Consumer  |  Travel & Hospitality Digital  | 

HighLander

HIGHLANDER is the world's first and largest global long-distance hiking event series.

The Westminster Kennel Club
Consumer  |  Pet Product Marketing  | 

The Westminster Kennel Club

The Westminster Kennel Club, founded in 1877, is the oldest dog-sports organization in the U.S.,...

Death Wish Coffee
Consumer  |  Food & Beverage  |  Product Integration  | 

Death Wish Coffee

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of...

SAP NS2
Consumer  |  Digital Marketing & Social Media  | 

SAP NS2

SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP...

Millennium Hotels
Consumer  |  Travel & Hospitality  | 

Millennium Hotels

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York...

Tropical Smoothie Café
Consumer  |  Travel & Hospitality  |  Travel & Hospitality Digital  | 

Tropical Smoothie Café

Tropical Smoothie Cafe is on a mission to inspire a healthier lifestyle by serving food and smoothies with a bit...

Nations Photo Lab
Consumer  |  Pet Product Marketing  | 

Nations Photo Lab

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints.