Strategy
OperaGx, is web browser for gamers. It was launched by the parent company of Opera, the oldest web browser, in 2019 and quickly amassed more than 25 million monthly active users. OperaGX engaged 5WPR to create awareness of the brand among gamers with a focus on gaming, technology, and mainstream media.5W implemented several tactics, including news and announcements, thought leadership/data and ideating or supporting a number of creative campaigns.
Results
One of the campaigns included creating a 'panic button' that would switch a users screen to something more
appropriate during work. This resulted in coverage in The Verge, Mashable and Yahoo!, among other sites.Other
campaigns included Fake My History, which would delete and recreate one's search history after a period on inactivity-instead
of showing searches for things like adult content, it would auto populate searches like 'charities to donate to' or 'how to compost.'
This resulted in coverage in multiple national publications, including Daily Mail and PC Mag.
With the Announcements campaign, the team promoted integrations and functionality with AI. Despite a crowded media landscape, the team
was able to secure coverage in TechCrunch, Engadget, Digital Trends, and more.
Through innovative campaigns and targeted media outreach, 5WPR helped OperaGX secure 94 digital placements, significantly raising brand awareness among gamers. Explore how effective gaming marketing can elevate your brand in a competitive landscape.
