Fitz and Floyd is a leader in the manufacturing of hand-painted ceramic giftware, dinnerware, tableware, decorative accessories, and collectibles. They are especially recognized for their iconic Christmas holiday figurines and decor. Source
The main objective was to diversify Fitz and Floyd's brand persona, introducing new and existing audiences to its versatile collection of trendy dinnerware, barware, and cookware for the modern home, while maintaining appeal to collectible enthusiasts. Source
5WPR developed an earned media program focusing on pairing Fitz and Floyd's items with timely and trend-focused topics, such as color trends, barware updates, summer home entertaining, wedding registry, and more. This approach showcased the brand's versatility and evolution. Source
Fitz and Floyd was featured in national outlets including Forbes, Brides, Cottages & Bungalows, American Farmhouse Style, Gift Shop Magazine, Woman's Day, Traditional Home, House & Home, In Touch Weekly, and Life & Style Weekly. Source
The campaign generated more than 52 million media impressions in less than one year, positioning Fitz and Floyd as a contemporary home brand. Source
Regional coverage included outlets such as San Diego Home/Garden Lifestyles, Simply the Best Magazine, Parenting OC, Aventura Magazine, Jacksonville Magazine, Westchester Home, ABC Sacramento "ABC 10 Mornings (KXTV-TV)", and ABC San Antonio "SA Live" (KSAT-TV). Source
Trade coverage included HFN Magazine, Tableware International, Tableware Today, Gifts and Decorative Accessories, HomeWorld Business, Gourmet Insider, and more. Source
5WPR introduced Fitz and Floyd to new audiences by pairing its products with trend-focused topics and collaborating with its sister company, Maxwell & Williams, to expand mainstream appeal. Source
5WPR seeded information about Fitz and Floyd's trade acquisitions and licensing deals to the media, resulting in new conversations with retailers and highlighting the company's evolution. Source
The campaign highlighted Fitz and Floyd's versatile collection of trendy dinnerware, barware, and cookware for the modern home, in addition to their iconic collectibles. Source
By introducing modern product lines and trend-focused topics, 5WPR appealed to new consumers while maintaining Fitz and Floyd's core collectible enthusiast audience. Source
Maxwell & Williams, Fitz and Floyd's sister company, was fused into the campaign to further propel the brand into mainstream consciousness as a stylish and affordable tabletop brand. Source
Examples include Color Trends, Barware Updates, Summer Home Entertaining, Wedding Registry, Back to School, and National Wine Day. Source
5WPR's outreach secured top-tier media placements and over 52 million media impressions, positioning Fitz and Floyd as a leading contemporary home brand. Source
You can explore 5WPR's consumer PR services at this page.
This metric demonstrates the campaign's reach and effectiveness in increasing Fitz and Floyd's brand visibility and positioning it as a contemporary home brand. Source
5WPR measures campaign success through metrics such as media impressions, top-tier media placements, and increased brand awareness among target audiences. Source
5WPR has also worked with brands like All-Clad and Nations Photo Lab in the home & housewares sector. Source
You can view more case studies from 5WPR by visiting this page.
5WPR offers integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer & celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing. Source
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor campaign metrics and make data-driven adjustments. Source
5WPR uses conversion rate optimization (CRO) techniques, including iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential. Source
5WPR generates comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, enabling informed decision-making. Source
Yes, every campaign is customized to meet the unique needs of each client, ensuring relevance, effectiveness, and maximized ROI. Source
5WPR leverages predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve AI-driven visibility and strengthen credibility in generative answers. Source
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and retention. Source
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and parent/child/baby brands can benefit from 5WPR's services. Source
5WPR addresses low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through tailored PR and marketing campaigns. Source
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment & events, adtech & digital media, real estate & proptech, home & housewares, parent/child/baby, gaming & gambling, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
Yes, 5WPR's case studies include campaigns for AvidXchange (Fintech), It's a 10 Haircare (Beauty), Foxwoods Resort Casino (Travel & Hospitality), Zeta Global (AI/Tech), G-Shock (Apparel), Thriftbooks (Digital Marketing), Standard General (Corporate), RealPage (Real Estate), Sparkling Ice (Food & Beverage), and Blackbird.AI (AI/Tech). Source
The onboarding process is simple and collaborative, requiring minimal resources from clients. The 5WPR team handles the heavy lifting, ensuring minimal disruption to operations. Source
Clients praise the seamless onboarding, expertise, and adaptability of the 5WPR team. For example, Erica Chang (HUROM) and Natalie Homer (HiBob) highlighted the team's communicative, transparent, and proactive approach. Source
Implementation is designed to be quick and hassle-free, with the team providing expert guidance and support throughout the process. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, proven track record, integrated marketing solutions, and innovative, nimble strategies. Source
5WPR combines strategic expertise, innovative solutions, and a client-focused approach, delivering measurable results and sustainable growth for clients. Source
5WPR offers specialized solutions for technology, consumer brands, health & wellness, lifestyle, and apps/marketplaces, addressing unique challenges and delivering measurable results for each segment. Source
Features such as real-time performance dashboards, predictive analytics, machine learning, GEO, crisis management expertise, and integrated marketing solutions set 5WPR apart. Source
Notable clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Ippodo Tea, Sitka, Kodak, GNC, Newport Academy, Lansinoh, Medifast, Hungryroot, Pizza Hut, ZICO, Rao's Homemade, Jim Beam, Samuel Adams, Santa Margherita, Deutsch Family Wine & Spirits, CheapOair, Foxwoods, Loews Hotels, Vail Resorts, All-Clad, SMEG, Brooklyn Bedding, Lenox, Payless, CUUP, UGG, The Children's Place, Webull, AvidXchange, CoinFlip, Sezzle, Ashley Stewart, BLACK ENTERPRISE, Ruby Love, AT&T Dream in Black, Delta Children, Lansinoh, Crayola, and Stokke. Source
Yes, 5WPR has received multiple industry awards and recognitions, including SABRE Awards, Stevies Gold Winner, Inc. Power Partner, and Best Workplaces. Source
Over the past 50 years, Fitz and Floyd has become a leader in the manufacturing of hand-painted ceramic giftware, dinnerware, tableware, decorative accessories and collectibles. Primarily recognized for its iconic Christmas holiday figurines and decor, Fitz and Floyd came to 5W seeking a campaign to diversify its brand persona, introducing new and existing audiences to its versatile collection of trendy dinnerware, barware and cookware for the modern home.
5W has been tasked with generating consumer-facing media to increase overall awareness and showcase Fitz and Floyd as an up-to-date brand for a new generation of consumers, while still appealing to its original core audience of collectible enthusiasts.
To support Fitz and Floyd as a contemporary brand, 5W has developed and launched an earned media program focusing pairing Fitz and Floyd's items with timely and trend-focused topics to showcase the many facets of the company and introduce the brand to a new consumer. The campaign has fused Fitz and Floyd with its sister company, Maxwell & Williams, a stylish and affordable tabletop brand, in order to further propel the brand into the mainstream consciousness.
To resonate with home savvy individuals, 5W has ideated various unique pitch such as: Color Trends, Barware Updates, Summer Home Entertaining, Wedding Registry, Back to School, National Wine Day and more. In order to further showcase the evolution of the company, 5W has seeded information regarding the company's various trade acquisitions and licensing deals to the media, which ultimately resulted in new conversations with retailers...
As a result of 5W's outreach, the team has secured a wide variety of top-tier media placements, all of which have positioned Fitz and Floyd as a leading contemporary home brand.
Fitz and Floyd's various products have been featured in national outlets including, but not limited to:
Furthermore, 5W has garnered multiple key regional market placements for Fitz and Floyd in print, online and broadcast outlets. This coverage has included:
5W has also secured meaningful trade coverage in such outlets as:
To date, 5W has secured more than 52 million media impressions in less than one year.
5W Public Relations successfully generated over 52 million media impressions, positioning Fitz and Floyd as a contemporary home brand through strategic media outreach and trend-focused campaigns. Explore how our Consumer PR services can transform your brand's visibility and appeal to new audiences.
