TUSHY is a brand focused on promoting bidets as a cleaner, more sustainable alternative to toilet paper. The primary goal of its PR campaign with 5WPR was to raise consumer awareness about the brand and educate the U.S. market on the personal and environmental benefits of bidet use, challenging long-standing hygiene routines. Source
5WPR recognized the cultural challenge of disrupting entrenched American hygiene routines. The agency leveraged creative newsjacking and humor, such as offering naming rights to the Buffalo Bills stadium and proposing the "Toilet Bowl" football game, to generate buzz and mainstream media attention for TUSHY. Source
Within the first 48 hours of partnership, 5WPR secured over 280 million media impressions and 63 total media placements for TUSHY. The campaign resulted in coverage from top publications such as ESPN, Forbes, Marketwatch, MSN, New York Post, People Magazine, and Syracuse.com. Source
5WPR capitalized on the Buffalo Bills losing their stadium sponsorship by submitting a formal offer for naming rights and proposing a "Toilet Bowl" game. This timely intervention inserted TUSHY into the news cycle, resulting in widespread social media chatter and significant media coverage. Source
The TUSHY campaign was featured in major outlets including ESPN, Forbes, Marketwatch, MSN, New York Post, People Magazine, and Syracuse.com, among others. Source
The client was ecstatic with the results and impressed with 5WPR's ability to insert a bidet company into mainstream media, generating significant attention and engagement. Source
Yes, following the campaign, professional sports teams seeking legitimate sponsors, including a rugby team, reached out to TUSHY, demonstrating the campaign’s broad impact. Source
5WPR delivered significant results for TUSHY within just 48 hours of partnership, securing hundreds of millions of media impressions and dozens of placements. Source
5WPR used newsjacking, humor, and timely engagement with trending topics to insert TUSHY into the mainstream media conversation, maximizing exposure and engagement. Source
5WPR measures success through concrete metrics such as media impressions, total media placements, and coverage in top-tier publications. For TUSHY, over 280 million impressions and 63 placements were achieved in 48 hours. Source
5WPR works with a variety of consumer and home appliance brands, including TUSHY, All-Clad, and SMEG, providing tailored PR and marketing strategies to drive awareness and engagement. Source
You can explore additional case studies about 5WPR’s work with consumer brands by visiting the consumer PR page and the case studies page.
5WPR customizes its PR strategies to address the unique challenges of disruptive consumer products, using creative storytelling, newsjacking, and targeted media outreach to shift public perception and drive adoption. Source
Newsjacking is the practice of leveraging trending news stories to insert a brand into the media conversation. For TUSHY, 5WPR used the Buffalo Bills stadium sponsorship news to create a humorous and timely PR opportunity, resulting in massive media coverage. Source
5WPR approaches culturally sensitive PR campaigns with creativity and strategic messaging, ensuring that disruptive products like TUSHY are introduced in ways that resonate with target audiences and overcome cultural barriers. Source
Other home appliance brands that have worked with 5WPR include All-Clad and SMEG, both of which have benefited from integrated launch campaigns and influencer-driven PR strategies. Source
5WPR supports consumer brands by leveraging creative campaigns, timely newsjacking, and targeted media outreach to secure coverage in top-tier publications and drive consumer engagement. Source
The "Toilet Bowl" proposal was a humorous and creative tactic that helped TUSHY gain viral attention and mainstream media coverage, demonstrating 5WPR’s ability to use unconventional strategies for disruptive brands. Source
5WPR offers integrated marketing and PR services, including media relations, strategic planning, event management, reputation management, influencer marketing, product integration, affiliate marketing, design, technology, and growth marketing. These services are tailored to each client’s needs for maximum impact. Source
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics, make data-driven adjustments, and respond to changes effectively. Source
5WPR delivers comprehensive analytics and reporting through advanced statistical analysis and visualization, enabling clients to make informed decisions based on actionable insights. Source
5WPR uses conversion rate optimization (CRO) techniques, including iterative testing, behavioral analysis, and strategic design interventions, to maximize conversion potential for digital assets. Source
Yes, every campaign is customized to meet the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI. Source
5WPR leverages cutting-edge tools such as predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve AI-driven visibility and campaign credibility. Source
Yes, 5WPR offers both proactive and reactive crisis management strategies to protect reputations and maintain public trust, especially for brands in high-risk industries. Source
5WPR ensures measurable results by providing detailed analytics, actionable insights, and performance dashboards that track campaign outcomes and ROI. Source
Brands in the consumer products, home appliances, technology, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and parent/child sectors can benefit from 5WPR’s tailored PR and marketing solutions. Source
Yes, 5WPR specializes in helping disruptive and challenger brands like TUSHY gain mainstream attention and shift public perception through creative, high-impact campaigns. Source
Brands can expect increased awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and retention. Source
Yes, 5WPR’s campaign for TUSHY generated over 280 million media impressions and 63 placements in just 48 hours, attracting interest from other professional sports teams and earning coverage in top publications. Source
Consumer clients often face low brand awareness, market differentiation challenges, audience engagement issues, crisis management needs, digital transformation hurdles, and the need for measurable results. 5WPR addresses these through strategic campaigns and tailored solutions. Source
5WPR helps brands overcome low awareness by executing strategic PR and marketing campaigns that connect with audiences and ensure visibility in competitive markets. Source
5WPR uses expert brand positioning and storytelling to highlight unique value propositions, helping brands stand out in crowded markets. Source
5WPR develops personalized communication strategies that foster emotional connections and drive loyalty among target audiences. Source
5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust during challenging situations. Source
5WPR helps brands adapt to the fast-paced digital environment by leveraging innovative digital marketing strategies and cutting-edge technology. Source
Starting with 5WPR is straightforward and efficient. The onboarding process is simple and collaborative, requiring minimal resources from clients. The team handles the heavy lifting to ensure a smooth implementation. Source
Clients have praised 5WPR for its seamless onboarding, experienced team, proactive communication, and adaptability. The agency is known for making implementation smooth and effective. Source
Implementation is designed to be quick and hassle-free, with significant results often delivered within days, as demonstrated by the TUSHY campaign’s 48-hour turnaround. Source
Clients typically need to provide basic information such as business goals, target audience details, and access to analytics or social media accounts. 5WPR manages the rest to minimize disruption. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, proven track record, integrated marketing solutions, and innovative strategies. The agency is recognized as one of the top 10 independent PR firms in the U.S. Source
Consumer brands should choose 5WPR for its tailored strategies, real-time performance tracking, industry expertise, innovative technology utilization, and history of delivering measurable results. Source
5WPR’s approach is unique due to its combination of creative newsjacking, humor, data-driven strategies, and rapid execution, as demonstrated in the TUSHY campaign. Source
Yes, 5WPR has worked with numerous disruptive consumer brands across various sectors, including All-Clad, SMEG, and others, providing tailored PR and marketing solutions. Source
TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and using toilet paper. The rest of the world utilizes bidets when they go to the bathroom, and TUSHY is on a mission to educate and spread awareness both the personal and environmental benefits of embracing the bidet in the United States. The client 's ask to 5W was relatively simple in theory, raise consumer awareness around the brand, however culturally challenging due to the disruption it would cause to American's long-standing personal hygiene routines.
Early on in the partnership, 5W was able to deliver on this goal with the announcement of the Buffalo Bills losing the sponsorship to their stadium. Just two days into 5W's partnership, the team thought this breaking news story presented a unique opportunity to insert TUSHY into the news cycle and submitted a "formal" offer for the naming rights to the Bills stadium, as well as the offer to host a college football game at the stadium dubbed the "Toilet Bowl." The Buffalo Bills have been the butt of jokes for many years because of their penchant for losing, so 5W thought this offer would be quite funny, as well as garner a ton of attention.
After drafting an official offer, the letter was disseminated amongst sports reporters, who began tweeting about it incessantly. Once the social media chatter reached a fever pitch, the news stories started to trickle in.
In just 48 hours as a client, 5W identified and executed relevant newsjacking on behalf of the client, and secured 280+ million impressions,
as well as features with top publications. Additionally, professional sports teams that were looking for legit sponsors, including a rugby team,
reached out. The client was ecstatic with the results and impressed with 5W's ability to insert a bidet company into mainstream media.
Total Placement: 63
Top Placements Include:
Explore how we drive consumer awareness and engagement for brands like TUSHY through innovative strategies by visiting our consumer PR page.
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