Buzzy Skincare Brand Launch Via Impactful Media Experiences

As phase one, 5W hand-selected editors to spend a week in New Zealand during peak manuka flower season visiting Manuka Health's hives and extraction facility. Attendees learned about the brand background and mission, beekeeping process, and the new skincare products while discovering New Zealand's history. 5W planned memorable experiences at every turn, such as helicopter rides, in-room facials, a private tour of Te Papa museum, island winery hopping, honey tasting with a sommelier, and more.

The trip resulted in immediate social coverage from 100% of our editor attendees, for a total of 200K impressions. Within two weeks of the skincare launch, 5W secured 210M+ media impressions across top-tier outlets, with 100% of attendees publishing standalone features highlighting the launch.

Phase two programming included a premium creative delivery and Michelin-star, honey-infused NYC dining experience, where excitement and interest was fueled by the surge of social mentions and buzz from the press trip. Engagement with prestigious outlets and industry notables from ELLE, Cosmopolitan, Women's Health, Wall Street Journal, PEOPLE, CNTraveler, to name a few, resulted in 2.3M social impressions to date.

Explore how we create memorable brand experiences that captivate audiences and drive media coverage, like our work with Manuka Health, by visiting our cosmetic PR services.