Case Study

Balanced Health Botanicals



CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high-quality, effective, and fairly priced CBD products. CBDistillery is on a mission to lead the CBD movement by providing the masses with easy access to hemp-derived CBD products, widespread education, the latest industry research and verified consumer testimonials. Under that vision, the brand has served over 2 million people in the United States and continues to invest in its infrastructure, from rigorous product testing to pure and potent products, with an aim of helping people take back control of their health and wellness. Following the passing of the U.S. Agricultural Act of 2014, known as the Farm Bill, the industry grew exponentially with 3,000+ brands emerging and leaving less room for previously established brands, like CBDistillery, to own the market. From the start of our partnership through today, 5W is tasked with elevating the CBDistillery brand and products across consumer and trade audiences to own the conversation surrounding CBD education, to maintain a consistent level of brand awareness and to remain an industry leader. In 2021, Balanced Health Botanicals was acquired by Village Farms International, Inc. further solidifying CBDistillery as leaders within the hemp industry.



As consumer education about CBD continues to grow, 5W has worked closely with the brand to leverage CBDistillery's key thought leaders, research and industry reports, consumer insights and product innovation to maintain the brand's share of voice as a leader and powerful resource within the CBD space. 5W has leveraged relationships with consumer and trade media to deliver an array of media placements that have positioned CBDistillery as a go-to resource for CBD products and knowledge reflecting product placement and thought leadership coverage.


Media Impressions


Media Placements


5W has secured media placements for CBDistillery across various mainstream and trade publications, including feature placements and product reviews with media outlets including but not limited to: CNN Business, Cheddar, PBS News Hour, Newsweek, Fortune, Benzinga, Leaf Report and Hemp Industry Daily.