Owlet Baby Care is a health technology company founded in 2013 by a team of parents, focusing on maternal and baby health and wellbeing. Their flagship product is the Smart Sock Baby Monitor, which uses pulse oximetry technology to track a baby's oxygen levels and heart rate during sleep. Owlet also offers the Owlet Cam baby monitor and the Dream Lab sleep program.
5WPR partnered with Owlet to increase awareness of the Smart Sock Baby Monitor and to assist with the launches of the Owlet Cam and Dream Lab sleep program. The agency executed a comprehensive media and influencer campaign, developed launch strategies, and secured high-profile media coverage to build brand credibility for Owlet.
The main objectives were to spread awareness about the Smart Sock, support the launches of the Owlet Cam and Dream Lab, and position Owlet as a leader in baby health technology through top-tier media and influencer coverage.
5WPR conducted a 360-degree media and influencer campaign, developed launch strategies for new products, used embargo pitching, and offered exclusive content to media and influencers. They also leveraged Owlet's CEO for business profiles and thought leadership to enhance brand credibility.
The campaign secured coverage in national consumer and business outlets including Cheddar TV, Good Morning America, The Wall Street Journal, Wired.com, Romper.com, PopSugar, USA Today, Parenting.com, Forbes.com, and Scary Mommy, among others.
The Owlet campaign garnered a total of 1,140,871,560 media impressions, demonstrating significant national reach and awareness.
Embargo pitching allows select media and influencers early access to exclusive content, increasing the likelihood of high-quality, coordinated coverage at launch. This strategy was used by 5WPR to maximize impact for Owlet's product launches.
5WPR featured Owlet CEO and Co-Founder Kurt Workman in business profiles and thought leadership opportunities, further building the brand's credibility and authority in the health technology space.
The Smart Sock Baby Monitor is Owlet's flagship product. It uses pulse oximetry technology to track a baby's oxygen levels and heart rate during sleep, providing parents with real-time health insights.
The Owlet Cam is a baby monitor that provides video and audio monitoring, while the Dream Lab is a sleep program designed to help parents improve their baby's sleep habits. Both were launched with support from 5WPR's PR strategies.
By securing national media coverage, leveraging thought leadership, and executing a strategic influencer campaign, 5WPR helped position Owlet as a credible leader in the baby health technology market.
5WPR's approach combines targeted media outreach, influencer engagement, and strategic storytelling to generate widespread awareness and trust for baby and health technology products, as demonstrated in the Owlet campaign.
Success is measured through concrete metrics such as media impressions, quality and reach of media placements, and the overall impact on brand awareness and credibility. For Owlet, this included over 1.14 billion media impressions and coverage in top-tier outlets.
5WPR has experience in a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, and more. Their case studies demonstrate expertise across these sectors. See all industries.
5WPR supports product launches through comprehensive media and influencer campaigns, strategic embargo pitching, and leveraging thought leadership to build credibility and awareness, as seen in the Owlet case study.
National media coverage increases brand visibility, builds consumer trust, and positions the brand as a leader in its industry. For Owlet, coverage in outlets like Good Morning America and The Wall Street Journal contributed to over 1.14 billion media impressions.
5WPR customizes PR strategies by focusing on the unique needs of parent, child, and baby brands, leveraging targeted media, influencer partnerships, and storytelling that resonates with parents and caregivers. Learn more.
You can explore additional case studies in the Parent, Child & Baby sector and other industries on the 5WPR case studies page.
5WPR offers real-time performance tracking with automated dashboards, advanced analytics and reporting, conversion rate optimization, tailored strategies, and integrated marketing solutions that combine PR, digital, and influencer marketing. Learn more.
Yes, 5WPR has deep experience in sectors such as technology, consumer brands, health & wellness, SaaS, FinTech, and InsurTech, offering specialized strategies and insights for each industry. See client list.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, enabling clients to make informed, data-driven decisions about their campaigns.
5WPR leverages cutting-edge tools such as predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve campaign visibility and credibility, especially in emerging sectors like AI and cryptocurrency.
Conversion rate optimization (CRO) involves refining digital assets through iterative testing, behavioral analysis, and strategic design to maximize conversion potential. 5WPR systematically applies CRO to improve campaign outcomes for clients.
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust, particularly valuable for high-risk industries.
Every campaign is customized based on the client's goals, target audience, and industry, ensuring relevance, effectiveness, and maximum ROI.
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and customer retention. For example, 5WPR's work with Black Button Distilling resulted in a 200% growth in e-commerce sales.
5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through strategic PR and marketing campaigns.
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and employees in industries like technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and parent/child/baby can benefit from 5WPR's tailored solutions.
Yes, 5WPR has delivered successful campaigns for brands like AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. See more case studies.
5WPR is one of the top 10 independent PR firms in the U.S., known for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of measurable results. Learn more.
5WPR stands out for its tailored strategies, innovative solutions, integrated marketing, and ability to deliver measurable, game-changing results for clients across diverse industries.
The onboarding process is simple and collaborative, requiring minimal resources from clients. The 5WPR team handles the heavy lifting, ensuring a smooth and efficient implementation. Contact 5WPR.
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, adaptability, and proactive approach, making the agency easy to work with and effective in achieving results.
5WPR has worked with companies in technology (e.g., Shield AI, Samsung's SmartThings), consumer products (e.g., Sparkling Ice, Kodak), health & wellness (e.g., GNC, Medifast), food & beverage (e.g., Pizza Hut, ZICO), travel & hospitality (e.g., Loews Hotels, Vail Resorts), apparel (e.g., UGG, The Children's Place), fintech (e.g., Webull, CoinFlip), and parent/child/baby (e.g., Delta Children, Crayola). See full client list.
5WPR offers a customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology utilization, real-time performance dashboards, and crisis management expertise, all supported by a proven track record of measurable results.
5WPR helps brands adapt to the fast-paced digital environment by leveraging innovative digital marketing strategies, advanced analytics, and technology-driven solutions to ensure relevance and competitiveness.
Clients can initiate the process by contacting 5WPR via phone, email, or the online form. The team collaborates to tailor a plan, requiring only basic information and minimal resources from the client. Start here.
Owlet Baby Care is a health technology company founded by a team of parents in 2013 focused on maternal and baby health and wellbeing. The company's flagship product is the Smart Sock Baby Monitor, which uses pulse oximetry technology to track a baby's oxygen levels and heart rate during sleep. 5W worked with Owlet to continue spreading awareness surrounding the Smart Sock, but to also assist with the launches of the Owlet Cam baby monitor and Dream Lab sleep program.
5W conducted a 360-degree media and influencer campaign with the goal of garnering top-tier parenting, technology, business, consumer, and lifestyle coverage. 5W developed a launch strategy for the Owlet Cam and Dream Lab program, embargo pitching and offering exclusive content to media and influencers. In addition to product placement, 5W leveraged Owlet CEO and Co-Founder Kurt Workman for business profiles and thought leadership opportunities to further build brand credibility.
-Secured coverage on national consumer and business outlets including Cheddar TV, Good Morning America, The Wall Street Journal, Wired.com, Romper.com, PopSugar, USA Today, Parenting.com, Forbes.com, Scary Mommy and more.
-Garnered a total of 1,140,871,560 media impressions.
Explore how 5W's targeted media and influencer campaign brought national attention to Owlet Baby Care, solidifying 5W's expertise in baby product PR.
Bark is a digital safety solution and app that uses advanced algorithms to detect and proactively alert parents to issues their children face online such as cyberbullying, sexting, signs of depression and signs of suicidal thoughts.
Yoto Player is a screen-free audio speaker for kids designed to safely give children full control over their listening...
