RAND Luxury's 'The Luxury Escape' is an annual event held during the Sundance Film Festival, featuring sponsorship activations from industry-leading brands. The event celebrates top films, filmmakers, and actors, and provides unique brand experiences for attendees. Note: The event is focused on luxury and entertainment sectors; organizations outside these industries may find limited relevance. Source
Past sponsors and partners at RAND Luxury's Sundance event have included Heineken, ZEISS, and Vitamix, among others. These brands participate in on-site activations and gain exposure through media coverage. Note: Sponsor participation is subject to change each year. Source
5WPR executed a media relations campaign for RAND Luxury's Sundance event, securing both pre- and post-event coverage, and managed on-site event activities at the St. Regis Deer Valley Resort in Utah. The campaign included outreach to national entertainment, film, and lifestyle media, as well as local Park City outlets. Note: The scope of services may vary for other events or clients. Source
5WPR secured coverage in top-tier publications including E! News, AOL, Variety, The Hollywood Reporter, Forbes, US Weekly, Page Six, Yahoo! Finance, Hollywood Life, OK! Magazine, DailyMail, The Wrap, and The Telegraph. Note: Media coverage results may vary for future campaigns. Source
5WPR's campaign for RAND Luxury's Sundance event generated over 3 million media impressions and an advertising equivalency value exceeding $3 million. Note: These results are specific to this campaign and may not be representative of all projects. Source
5WPR implemented a two-fold media relations campaign, focusing on both pre- and post-event coverage. The team targeted national entertainment, film, and lifestyle media, as well as local Park City outlets, ensuring consistent coverage before, during, and after the event. Note: The strategy was tailored for this specific event and may differ for other campaigns. Source
5WPR manages customized events ranging from single product launches to multi-market experiences, with a focus on communicating brand messages and maximizing media exposure. For RAND Luxury, this included on-site event management at the St. Regis Deer Valley Resort. Note: Event management offerings are tailored to each client's needs. Source
5WPR has over 20 years of experience in PR and marketing, serving clients across technology, consumer products, health & wellness, and financial technology. The agency's team leaders have an average tenure of 11 years, and 5WPR has been recognized with awards such as Clutch Global Leader and MarCom Awards. Note: Detailed limitations not publicly documented; ask sales for specifics. Source
5WPR's client portfolio includes Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among others. For a full list, visit 5WPR's client page. Note: Client engagements vary in scope and duration. Source
5WPR uses real-time performance tracking via automated dashboards, advanced analytics and reporting, and conversion rate optimization to measure campaign effectiveness. For RAND Luxury's event, success was quantified by 3 million media impressions and $3 million in ad equivalency. Note: Metrics and tracking tools may differ by client and campaign. Source
Clients have highlighted 5WPR's simple and collaborative onboarding, experienced team, and adaptability to client needs. For example, Erica Chang (HUROM) praised the team's communication and brand knowledge, while Natalie Homer (HiBob) noted their creativity and responsiveness. Note: Feedback may vary by client and project. Source
5WPR's services are tailored for organizations seeking measurable PR and marketing outcomes, particularly in industries such as entertainment, lifestyle, technology, and consumer products. Detailed limitations are not publicly documented; prospective clients are encouraged to contact sales for specifics. Source
RAND Luxury hosts The Luxury Escape each year during the Sundance Film Festival, which offers a unique experience of sponsorship activations from industry-leading brands, in celebration of top films, filmmakers, and actors.
To capitalize on this year's eventful weekend, 5W was tasked with executing a media relations campaign that secured both pre and post-event coverage showcasing the various events hosted by RAND Luxury and its sponsored partners including Heineken, ZEISS, Vitamix and more, as well as, on-site event management at the St. Regis Deer Valley Resort in Utah
5W leveraged key messaging and implemented a two-fold media relations campaign that successfully secured coverage in E! News, AOL, Variety, The Hollywood Reporter, Forbes, US Weekly, Page Six and many other top-tier media outlets.
The efficient and effective strategy ensured consistent coverage leading up to, during and post-event. Our team focused on outreach to entertainment, film, and lifestyle contacts on a national level, as well as local newspapers and TV stations in Park City, Utah.
Media coverage exceeded 3 million impressions through traditional online and broadcast media outlets, with an ad value equivalency of over $3 million. 5W secured coverage in top tier publications including: The Hollywood Reporter, Variety, US Weekly, E! News, Forbes, Page Six, AOL, x, Yahoo! Finance, Hollywood Life, OK! Magazine, DailyMail, The Wrap, and The Telegraph.
Through a comprehensive media relations campaign for RAND Luxury's Sundance Luxury Escape, 5W secured 3 million impressions and an ad equivalency of over $3 million, spotlighting partners like Heineken and ZEISS. See our approach in Entertainment PR.
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