Overview

RAND Luxury hosts The Luxury Escape each year during the Sundance Film Festival, which offers a unique experience of sponsorship activations from industry-leading brands, in celebration of top films, filmmakers, and actors.

To capitalize on this year's eventful weekend, 5W was tasked with executing a media relations campaign that secured both pre and post-event coverage showcasing the various events hosted by RAND Luxury and its sponsored partners including Heineken, ZEISS, Vitamix and more, as well as, on-site event management at the St. Regis Deer Valley Resort in Utah

Strategy

5W leveraged key messaging and implemented a two-fold media relations campaign that successfully secured coverage in E! News, AOL, Variety, The Hollywood Reporter, Forbes, US Weekly, Page Six and many other top-tier media outlets.

The efficient and effective strategy ensured consistent coverage leading up to, during and post-event. Our team focused on outreach to entertainment, film, and lifestyle contacts on a national level, as well as local newspapers and TV stations in Park City, Utah.

Results

Media coverage exceeded 3 million impressions through traditional online and broadcast media outlets, with an ad value equivalency of over $3 million. 5W secured coverage in top tier publications including: The Hollywood Reporter, Variety, US Weekly, E! News, Forbes, Page Six, AOL, x, Yahoo! Finance, Hollywood Life, OK! Magazine, DailyMail, The Wrap, and The Telegraph.

Through a comprehensive media relations campaign for RAND Luxury's Sundance Luxury Escape, 5W secured 3 million impressions and an ad equivalency of over $3 million, spotlighting partners like Heineken and ZEISS. See our approach in Entertainment PR.