Overview

GAEA, a leading Greek culinary brand, underwent a rebranding away from celebrity-backed products, relaunching under the company name GAEA. 5W spearheaded the strategic repositioning to increase consumer brand awareness and reestablish GAEA as a credible industry leader, while educating consumers on authentic Greek olive oil.

Strategy

5W executed a three-pronged strategy: new brand messaging aligned with the rebrand; a strong media relations program for swift, impactful coverage; and an educational campaign positioning the GAEA CEO as an industry educator.

Results

GAEA North America's revenue increased from $1.4M to $3M (projected to exceed $6M), with distribution at Whole Foods, Publix, Sprouts, Harris Teeter, ACME and more. 5W garnered over 2.2 billion impressions in under a year, including an exclusive in The New York Times. Partner with 5WPR, your food and beverage marketing agency.