Overview
Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales. The brand also created a pop-up truck in Albany, NY, offering free samples to draw in new customers.
Strategy
To amplify brand reach and increase its potential customer base, 5W generated regional and national media opportunities across food & beverage, news, consumer lifestyle, and more. Our media outreach strategy included offering samples of the brand's core lineup and seasonal flavors, highlighting the suite of limited-time promotions tied to the holiday, and coordinating local broadcast coverage in Albany for the pop-up truck.
Results
5W secured 58 media placements, totaling over 882.7M media impressions across various media outlets, including Thrillist, CNET, Elite Daily, Billboard and more.
