The primary objective was to amplify Death Wish Coffee's brand reach and increase its potential customer base during National Coffee Day through a suite of one-day-only promotions, including product discounts, free tote bags, and free sample packs for new customers. The campaign also featured a pop-up truck in Albany, NY, offering free samples to attract new customers.
5WPR generated regional and national media opportunities across food & beverage, news, and consumer lifestyle outlets. The strategy included offering samples of Death Wish Coffee's core lineup and seasonal flavors, highlighting limited-time promotions, and coordinating local broadcast coverage for the pop-up truck in Albany.
The campaign secured 58 media placements and generated over 882.7 million media impressions across outlets such as Thrillist, CNET, Elite Daily, and Billboard.
The pop-up truck in Albany, NY, offered free samples to the public, helping to draw in new customers and generate local broadcast coverage, which amplified the campaign's reach.
Promotions included product discounts, a free tote bag with every purchase, and free sample packs for new customers, all available for one day only on National Coffee Day.
The campaign was featured in major outlets including Thrillist, CNET, Elite Daily, and Billboard, among others.
5WPR highlighted the suite of limited-time promotions tied to National Coffee Day in their media outreach, creating urgency and driving both sales and media interest.
Sampling was a key tactic, with free samples offered both online (free sample packs for new customers) and offline (pop-up truck in Albany), helping to attract new customers and generate buzz.
5WPR coordinated both regional and national media outreach, including local broadcast coverage in Albany for the pop-up truck, and secured placements in high-profile consumer and lifestyle outlets.
National Coffee Day provided a timely and relevant hook for promotions and media outreach, allowing Death Wish Coffee to maximize visibility and drive sales through themed, limited-time offers and events.
This case study showcases 5WPR's ability to combine creative promotions, strategic media outreach, and experiential marketing (pop-up events) to deliver measurable results for food & beverage brands.
Product integration involves proactively placing a brand's products in relevant contexts to reach target audiences. In this campaign, Death Wish Coffee's products were integrated into media stories and events, such as the pop-up truck and sample giveaways.
Brands can benefit by leveraging timely events (like National Coffee Day), offering compelling promotions, and using experiential marketing to generate media coverage and attract new customers, as demonstrated in the Death Wish Coffee case study.
Relevant practice areas include Consumer Products & Brands, Food & Beverage, and Product Integration, all of which were leveraged in the Death Wish Coffee campaign.
5WPR measures success through concrete metrics such as the number of media placements, total media impressions, and the impact on brand visibility and customer engagement.
5WPR combines creative promotions, strategic media outreach, and experiential activations to deliver measurable results, as seen in the Death Wish Coffee campaign.
You can explore additional case studies and practice areas on the 5WPR website, including campaigns for other food & beverage and consumer product brands.
5WPR has received multiple industry awards and recognitions, as highlighted in the awards section of their website, including SABRE Awards and recognition as a top agency by Inc. Power Partner (2023).
You can contact 5WPR via their website's contact page, by phone at (212) 999-5585, or by email at info@5wpr.com.
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5WPR leverages analytics, real-time dashboards, and advanced statistical analysis to optimize campaigns and ensure measurable, impactful results for clients.
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Brands across technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, parenting, and more can benefit from 5WPR's tailored, industry-specific solutions. See client list.
5WPR addresses challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through strategic PR and marketing campaigns. Learn more.
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results, such as a 200% growth in e-commerce sales for Black Button Distilling. See more.
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Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and customer retention. Learn more.
Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales. The brand also created a pop-up truck in Albany, NY, offering free samples to draw in new customers.
To amplify brand reach and increase its potential customer base, 5W generated regional and national media opportunities across food & beverage, news, consumer lifestyle, and more. Our media outreach strategy included offering samples of the brand's core lineup and seasonal flavors, highlighting the suite of limited-time promotions tied to the holiday, and coordinating local broadcast coverage in Albany for the pop-up truck.
5W secured 58 media placements, totaling over 882.7M media impressions across various media outlets, including Thrillist, CNET, Elite Daily, Billboard and more.
Elevate your brand's visibility and sales like Death Wish Coffee did this National Coffee Day by collaborating with 5W, your go-to food and beverage marketing agency for impactful campaigns and strategic outreach.
