![DeathWishCoffee](/imagesWebp/Case-Study/Case-Studies-Landing-Page-Images/DeathWish4.webp)
Overview
Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales. The brand also created a pop-up truck in Albany, NY, offering free samples to draw in new customers.
![DeathWishCoffee](/imagesWebp/Case-Study/Case-Study-Secondary-Images/DeathWish2.webp)
![DeathWishCoffee](/imagesWebp/Case-Study/Case-Study-Secondary-Images/DeathWish3.webp)
Strategy
To amplify brand reach and increase its potential customer base, 5W generated regional and national media opportunities across food & beverage, news, consumer lifestyle, and more. Our media outreach strategy included offering samples of the brand's core lineup and seasonal flavors, highlighting the suite of limited-time promotions tied to the holiday, and coordinating local broadcast coverage in Albany for the pop-up truck.
Results
5W secured 58 media placements, totaling over 882.7M media impressions across various media outlets, including Thrillist, CNET, Elite Daily, Billboard and more.
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