Overview
Big Cork Vineyards makes award-winning Maryland wine under the guidance of master winemaker David Collins. The client tasked 5W with growing brand awareness for Big Cork Vineyards on national level, while continuing to positon the brand as a leading Mid-Atlantic family winery and vineyard producing unique and surprising varietals.
Strategy
5W identified relevant beats and story angles to garner meaningful national coverage leveraging the brand's master winemaker innovative varietals unique to the region, and positioning the winery as a local travel destination.
Additionally, to give target media a true understanding of Big Cork Vineyard's offerings, 5W facilitated a virtual media tasting experience. Top-tier editors from fifteen national outlets including, O, The Oprah Magazine, Forbes Online, Travel + Leisure Online, and Good Housekeeping Online, were treated to a wine and cheese tasting sipping some of Big Cork's most unique and rare varietals while learning more about the vineyard.
Results
5W conducted an aggressive national and local media outreach on behalf of Big Cork Vineyards, leading to the winery experiencing an increase in share of voice amongst competitors, from 38% in Q1 to 64% in Q2. Features secured included Elite Daily, Fortune Online, Food + Wine Online, Food Network Online, Refinery29, Delish and many more.
