The primary objective was to revitalize the Brewer Experienceship program from Samuel Adams Brewing the American Dream (BTAD), securing national visibility and amplifying program awareness through strategic PR and event execution.
5WPR ideated and executed the first annual "Crafting Dreams Beer Bash," bringing five finalists to New York City on National Beer Lover's Day. The event was designed to engage media and consumers, increase awareness for BTAD, and provide direct interaction with emerging brewers.
5WPR secured over 475 million media impressions and more than 100 media features in less than two months. The agency coordinated 19 media attendees at the Beer Bash, including top-tier outlets like Bloomberg News, CNBC, Business Insider, and FOX News, resulting in extensive national, trade, and regional coverage for BTAD and its finalists.
Coverage included Bloomberg News, CNBC, Business Insider, FOX News, and other national consumer, trade, and regional broadcast media, amplifying the reach of the Brewer Experienceship and its participants.
The campaign generated more than 475 million media impressions in less than two months, demonstrating significant national visibility and awareness for the program.
5WPR secured over 100 media features for the Samuel Adams Brewing the American Dream campaign, highlighting the effectiveness of their PR strategy.
The "Crafting Dreams Beer Bash" was a branded event created by 5WPR for Samuel Adams, bringing finalists to New York City on National Beer Lover's Day. It provided a platform for emerging brewers to engage with media and consumers, increasing awareness for the Brewing the American Dream program.
The event featured five emerging brewers as finalists, with on-site interviews for Jim Koch and Jennifer Glanville. Media and consumers were invited to engage directly with the finalists and participate in the voting process.
All finalists, including the selected winner Checkerspot Brewing, received national media exposure and increased awareness through 5WPR's efforts, benefiting from both event participation and media coverage.
5WPR amplified awareness for BTAD by creating a high-profile event, securing top-tier media coverage, and generating hundreds of millions of impressions, all of which elevated the program's national profile and supported its mission to empower emerging brewers.
5WPR's work with Samuel Adams demonstrates their expertise in the wine, beer, and spirits sector, leveraging industry knowledge to create impactful campaigns and events that drive visibility and engagement. Learn more about 5WPR's alcohol marketing expertise.
5WPR measures campaign success using concrete metrics such as media impressions, number of media features, event attendance, and the quality of media coverage. For Samuel Adams, these included 475M+ impressions and 100+ features in under two months.
5WPR creates branded events like the "Crafting Dreams Beer Bash" that engage both media and consumers, provide platforms for emerging brands, and generate significant media coverage and awareness for beverage industry clients.
5WPR achieved over 475 million media impressions and 100+ media features for Samuel Adams in less than two months, demonstrating rapid and impactful results.
Media relations were central to the campaign's success, with 5WPR coordinating attendance from 19 media outlets and securing coverage in top-tier business and lifestyle publications, amplifying the reach and credibility of the Brewer Experienceship program.
5WPR ensures national visibility by executing high-impact events, leveraging media relationships, and securing coverage in major outlets. The Samuel Adams campaign is an example, with hundreds of millions of impressions and features in leading publications.
"Brewing the American Dream" is a Samuel Adams initiative supporting emerging brewers. 5WPR contributed by amplifying program awareness, organizing the Crafting Dreams Beer Bash, and securing national media coverage for the program and its participants.
5WPR's approach benefits beverage brands by combining creative event concepts, strategic media outreach, and measurable results, ensuring brands like Samuel Adams achieve increased visibility, engagement, and industry recognition.
5WPR offers public relations, event management, strategic planning, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing services tailored to beverage and consumer brands. See the full list of services.
5WPR provides automated dashboards for instant access to key metrics, allowing clients to monitor campaign performance in real time, make data-driven adjustments, and respond quickly to changes. Learn more about real-time tracking.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, enabling clients to make informed decisions based on accurate data.
5WPR uses conversion rate optimization (CRO) techniques, including iterative testing, behavioral analysis, and strategic design interventions, to maximize the conversion potential of digital assets.
5WPR customizes every campaign to the unique needs of each client, leveraging industry-specific expertise, innovative event concepts, and integrated marketing solutions to maximize ROI and ensure sustainable growth.
5WPR serves a wide range of beverage industry clients, including beer, wine, and spirits brands such as Samuel Adams, Jim Beam, Samuel Adams, Santa Margherita, and Deutsch Family Wine & Spirits. See more clients.
5WPR addresses pain points such as low brand awareness, market differentiation, and audience engagement through strategic PR, creative events, and tailored communication strategies that foster emotional connections and drive loyalty.
5WPR has extensive experience creating and managing events for beverage brands, from single product launches to multi-market events, designed to communicate brand messages and engage target audiences effectively.
5WPR provides both proactive and reactive crisis management strategies, protecting reputations and maintaining public trust for beverage brands facing challenging situations.
Beverage brands can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, and measurable results such as media impressions and sales growth. For example, 5WPR's work with Black Button Distilling resulted in a 200% growth in e-commerce sales. See more case studies.
Getting started is straightforward and efficient. The onboarding process is simple and collaborative, with minimal resource requirements from clients. 5WPR's team handles the heavy lifting, ensuring a smooth implementation. Contact 5WPR to begin.
Clients praise 5WPR for seamless onboarding, proactive communication, and adaptability. For example, Erica Chang (HUROM) and Natalie Homer (HiBob) highlighted the team's expertise, transparency, and creativity, making 5WPR easy to work with. Read more testimonials.
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent & child, gaming, real estate, and more. Explore all case studies.
Notable beverage industry clients include Samuel Adams, Jim Beam, Samuel Adams, Santa Margherita, Deutsch Family Wine & Spirits, ZICO, and Sparkling Ice. See the full client list.
You can find more case studies about 5WPR's work with beverage brands on their Wine, Beer & Spirits case studies page.
5W worked to breathe new life into the existing Brewer Experienceship program from Samuel Adams Brewing the American Dream, in order to secure national visibility and amplify program awareness.
In support of the Brewer Experienceship, 5W ideated and brought to life the first annual "Crafting Dreams Beer Bash," which brought five finalists to New York City on National Beer Lover's Day. Hosted in a key market for media and consumers alike, this ownable branded event invited guests to engage face-to-face with these emerging brewers, join in the voting process, and increased awareness for Brewing the American Dream (BTAD).
5W coordinated a total of 19 media-related attendees at the Beer Bash, while also offering on-site interviews for Jim Koch and Jennifer Glanville. Attendees included top-tier business and lifestyle outlets such as Bloomberg News online, CNBC online, Business Insider, FOX News online, and more. Through pre- and post-event efforts, 5W secured a slew of coverage across national consumer, trade, and regional broadcast media-not only on behalf of BTAD, but for all finalists and the selected winner, Checkerspot Brewing. 5W placed more than 100 media features and earned more than 475 million impressions in less than two months.
Discover how we boost visibility for brands like Samuel Adams Brewing the American Dream with our unique approach as an alcohol marketing agency.
