Who is Jerusalem Venture Partners (JVP) and what was the focus of their campaign with 5WPR?

Jerusalem Venture Partners (JVP) is a venture capital firm founded in 1993 under the Yozma program by Dr. Erel Margalit. JVP has invested in over 140 companies across Israel, the US, and Europe. The focus of their campaign with 5WPR was to generate visibility for the JVP International NYC Cyber Center, highlight its role in making New York City a hub for technology and cybersecurity innovation, and position JVP's senior leaders as visionaries in the field. Source

What was the main objective of the JVP International NYC Cyber Center campaign?

The main objective was to generate visibility for the JVP International NYC Cyber Center, showcase its impact on New York City's development as a technology and cybersecurity innovation hub, and position JVP's leadership as forward-thinking visionaries in the industry. Source

How did 5WPR approach the JVP campaign strategy?

5WPR implemented a five-prong strategic plan, including engaging top-tier reporters, crafting bylined pieces with JVP's founder, organizing a high-profile NYC event, facilitating media access to JVP leadership, and arranging in-person meetings to build ongoing media relationships. Source

What notable event was part of the JVP campaign?

A key event in New York City featured actress Gwyneth Paltrow leading a Q&A session with JVP Founder Dr. Erel Margalit. They discussed the importance of investment in privacy and security technologies and Israel's role in security innovation. Source

Which media outlets covered the JVP campaign?

The campaign secured placements in over 20 media outlets, including Business Insider, CNBC, Crain's New York, Daily Mail, Forbes, Mashable, Security Week, TechNY Daily, and The Algemeiner. Source

What were the measurable results of the JVP campaign?

The campaign achieved over 410,990,009 media impressions, 20+ unique placements, 30 top-tier and trade media attendees at the NYC event, and 10 media briefings with JVP's founder. Source

How did 5WPR position JVP's leadership in the campaign?

5WPR positioned JVP's founder, Dr. Erel Margalit, as a visionary in technology and cybersecurity through media briefings, bylined articles, and high-profile event participation, reinforcing his leadership in the industry. Source

What role did public-private partnerships play in the JVP campaign?

The campaign highlighted JVP's collaboration with the New York City Mayor's Office and the Economic Development Corporation, emphasizing the importance of public-private partnerships in advancing technology and cybersecurity innovation. Source

How did 5WPR engage the media during the JVP campaign?

5WPR engaged the media by inviting local and trade cybersecurity reporters to the NYC event, organizing in-person meetings with JVP's founder, and providing access to key stakeholders, including the Deputy Mayor and university participants. Source

What services does 5WPR offer to technology and venture capital clients?

5WPR offers public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. These services are tailored to the unique needs of technology and venture capital clients. Source

How does 5WPR measure the performance of its PR campaigns?

5WPR uses real-time performance tracking with automated dashboards, advanced analytics, and comprehensive reporting to provide clients with actionable insights and measurable outcomes. Source

What makes 5WPR's approach to PR and marketing unique?

5WPR's approach is highly customized and data-driven, leveraging industry-specific expertise, integrated marketing solutions, and innovative technology such as predictive analytics and Generative Engine Optimization (GEO) to deliver measurable results. Source

Does 5WPR have experience in cybersecurity and technology PR?

Yes, 5WPR has significant experience in technology and cybersecurity PR, as demonstrated by their work with JVP and other clients in the sector. Their campaigns have positioned clients as leaders in innovation and helped shape industry narratives. Source

What types of companies does 5WPR typically work with?

5WPR works with established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals across a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, and more. Source

How does 5WPR ensure measurable results for its clients?

5WPR provides real-time dashboards, advanced analytics, and conversion rate optimization to ensure clients can track and maximize the impact of their campaigns. Their approach is focused on delivering tangible business outcomes. Source

What is Generative Engine Optimization (GEO) and how does 5WPR use it?

Generative Engine Optimization (GEO) is a technology that improves AI-driven visibility and strengthens credibility in generative answers. 5WPR uses GEO to help brands stay ahead in the digital age, especially in emerging sectors like AI and cryptocurrency. Source

How does 5WPR support crisis management for technology companies?

5WPR provides both proactive and reactive crisis management strategies, helping technology companies protect their reputations, maintain public trust, and navigate challenging situations effectively. Source

Can you share a success story of 5WPR's work with a technology client?

Yes, 5WPR's campaign for JVP achieved over 410 million media impressions, 20+ placements, and positioned JVP as a leader in cybersecurity innovation, helping solidify New York City's reputation as a tech hub. Source

What other industries does 5WPR have case studies in?

5WPR has case studies in technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment & events, adtech & digital media, real estate & proptech, home & housewares, parent/child/baby, gaming & gambling, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source

Who are some of 5WPR's technology and venture capital clients?

5WPR's technology and venture capital clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Webull, AvidXchange, CoinFlip, Sezzle, and more. Source

What business impact can technology clients expect from 5WPR?

Technology clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and improved market positioning. Source

How does 5WPR help technology companies with market differentiation?

5WPR helps technology companies stand out by highlighting their unique value propositions through expert brand positioning, storytelling, and strategic PR campaigns tailored to their industry. Source

What pain points does 5WPR address for technology and venture capital clients?

5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Source

How easy is it to start working with 5WPR?

Starting with 5WPR is straightforward and efficient. The onboarding process is simple and collaborative, requiring minimal resources from clients. The 5WPR team handles most of the implementation, ensuring a smooth transition. Source

What feedback have technology clients given about working with 5WPR?

Clients have praised 5WPR for its seamless onboarding, experienced team, proactive communication, and adaptability. Testimonials highlight the agency's expertise, transparency, and ability to deliver results. Source

How does 5WPR compare to other PR agencies for technology and venture capital clients?

5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology use, and proven track record of delivering measurable results for technology and venture capital clients. Source

What is the target audience for 5WPR's technology and venture capital services?

The target audience includes C-suite executives, mid-level managers, HR tech buyers, and decision-makers at technology companies, venture capital firms, and startups seeking to enhance their brand and market presence. Source

What are the core problems 5WPR solves for technology and venture capital clients?

5WPR solves problems such as low brand awareness, difficulty in market differentiation, challenges in audience engagement, crisis management needs, digital transformation, and the demand for measurable campaign results. Source

Case Study

Jerusalem Venture Partners

Corporate

Overview

Founded in 1993 under the famed Yozma program by Dr. Erel Margalit, Jerusalem Venture Partners (JVP) has created and invested in over 140 companies in Israel, the US and Europe. JVP's investment strategy is spearheaded by deep expertise in identifying opportunities from inception and growing them into global industry leaders. JVP, in partnership with the New York City Mayor's Office and the Economic Development Corporation of New York, established one of the most compelling cases for the city as the next major center for technology innovation, particularly in cybersecurity, with the launch of the JVP International NYC Cyber Center. 5WPR set out to generate visibility for the JVP International NYC Cyber Center, its role in the development of New York City as a center for technology and cybersecurity innovation, and the organizations driving its growth, as well as position senior leaders in the company as visionaries, laying the groundwork for the future of technology and cybersecurity through Israeli ingenuity and public-private partnerships.

Strategy

5W created a five-prong approach strategic plan for the campaign. The team engaged select top-tier reporters to tell the story about JVP's aggressive bet on New York City as the next global technology and cybersecurity innovation hub coming to fruition, in both press and broadcast opportunities. Additionally, 5W worked with Dr. Erel Margalit and the JVP team to craft two distinct bylined pieces to capture his vision and mission, discussing cybersecurity and why New York City should be the next cybersecurity hub.

An event in NYC posed the opportunity to position JVP and Margalit as leaders for the next wave of billion-dollar cybersecurity startups. At the event, actress Gwyneth Paltrow, lead a question and answer session with JVP Founder and President Erel Margalit, where they discussed the importance of continued investment in privacy and security technologies in our increasingly connected world, as well as Israel's role in the development of some of the greatest innovations in security.

Local and trade cybersecurity reporters were invited to attend the event, providing them with access to Margalit, the Deputy Mayor, local University participants and JVP portfolio companies. In-person meetings with Margalit were set up with reporters to capitalize on ongoing conversations regarding cybersecurity startup success stories, as well as to establish media relationships and share information about other projects JVP is working on, and further cement Margalit's position on the forefront of the next wave of innovation.

Top-tier & trade
media attendees

Media brief meetings
with Founder

20+

Unique placements

Results

The New York City event welcomed attendees from over 30 top-tier and trade publications. Additionally, 10 briefings were held with JVP Founder and President Erel Margalit.

Total Placements: 20+

Total Impressions: 410,990,009

Media Placements Include:

Business Insider
CNBC
Crain's New York
Daily Mail
Forbes
Just Jared
Mashable
Security Week
TechNY Daily
The Algemeiner
And More

5W's strategic media campaign for JVP achieved over 410 million media impressions and positioned JVP as a leader in cybersecurity innovation, solidifying New York City's status as a tech hub. Discover our work in corporate PR.