Tappit is a global leader in cashless and data solutions, providing white label payment apps, mobile pay, and RFID wristbands. These solutions help live event organizers, sports teams, and venues engage with their customers, enhance safety, and gain actionable insights to improve events and increase profits. Source
5WPR was tasked with breaking Tappit into the North American market during the COVID-19 pandemic, when live events were largely on hold. The agency developed and executed a strategic media relations and thought leadership campaign to position Tappit as an authority in cashless payments for safe event re-openings. Source
5WPR crafted narratives for Tappit's executives on the critical role of cashless payments in safely bringing fans and staff back to live events. The agency inserted Tappit into reopening conversations across sports, festivals, concerts, marketing, and payments sectors, and leveraged CEO Jason Thomas as a spokesperson for key announcements. Source
Within the first three months, 5WPR secured 87 media placements with 50% positive/neutral sentiment, resulting in 404,639,530 total media impressions and a 440% increase in share of voice for Tappit in just one year. Source
5WPR launched a campaign announcing Tappit's first U.S. partnership with the Kansas City Chiefs, followed by additional partnerships across the NFL, MLB, and NBA. Source
5WPR developed, deployed, and analyzed a consumer-focused survey with Tappit to gauge American fans' sentiment toward attending professional sports events post-pandemic. The results were pitched to media to provide context and support Tappit's thought leadership. Source
Tappit received national online features and contributed content across business, payments, event, and sports trade media, maintaining a steady drumbeat of coverage throughout the partnership. Source
5WPR positioned Tappit as a solution for safely bringing fans and staff back to live events, even as the industry faced shutdowns. The agency kept Tappit top-of-mind in reopening conversations and helped the company adapt its messaging to the evolving landscape. Source
By using an embargo approach and CEO Jason Thomas as spokesperson, 5WPR ensured a steady stream of national business, event, and sports media coverage leading up to and following the Kansas City Chiefs partnership announcement. Source
5WPR crafted thought leadership narratives for Tappit's executives and secured an exclusive with Fortune regarding the company's appointment of a new CFO in Dallas, TX, further solidifying Tappit's U.S. presence. Source
Tappit serves live event organizers, sports teams, and venues, with applications in sports, festivals, concerts, and other large-scale events. Source
Tappit's technology enables safe, cashless transactions, provides actionable customer insights, and helps organizations increase profits by improving the event experience and operational efficiency. Source
Tappit entered the U.S. market during the COVID-19 pandemic, when live events were paused. The main challenges included building brand awareness, establishing credibility, and engaging with event organizers in a rapidly changing environment. 5WPR addressed these through strategic media and thought leadership campaigns. Source
Success was measured by the number of media placements (87), total media impressions (over 404 million), sentiment analysis (50% positive/neutral), and a 440% increase in share of voice within one year. Source
Tappit was featured in national business, event, sports, and payments trade media, as well as in an exclusive with Fortune for executive news. Source
5WPR developed narratives and campaigns to help Tappit advise brands on engaging with fans during off-seasons or lockdowns, focusing on maintaining engagement and increasing brand loyalty even when events were not taking place. Source
The Kansas City Chiefs partnership marked Tappit's first major U.S. deal, serving as a high-profile entry point into the American sports market and paving the way for additional partnerships across major leagues. Source
Through strategic media placements and thought leadership, 5WPR helped Tappit achieve a 440% increase in share of voice within one year, establishing the company as a leader in cashless event solutions. Source
5WPR's approach included multi-pronged media relations, executive thought leadership, consumer research, embargoed announcements, and strategic positioning in industry conversations, all tailored to Tappit's goals and market conditions. Source
5WPR provides public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing, all tailored to the needs of technology and fintech companies. Source
5WPR uses real-time performance tracking dashboards, advanced analytics, and comprehensive reporting to provide clients with actionable insights and measurable results. Source
5WPR stands out for its customized, data-driven strategies, industry-specific expertise, integrated marketing solutions, innovative technology utilization (including predictive analytics and machine learning), and a proven track record of delivering measurable results. Source
5WPR offers both proactive and reactive crisis management strategies, including reputation protection, media relations, and public trust maintenance, tailored to the specific needs of each client. Source
5WPR works with established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals across industries such as technology, consumer products, health & wellness, food & beverage, travel & hospitality, fintech, and more. Source
The onboarding process is simple and collaborative, requiring minimal resources from clients. 5WPR's team handles the heavy lifting, ensuring a smooth and efficient implementation. Source
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, adaptability, and proactive approach, making the agency easy to work with and effective in achieving results. Source
5WPR addresses low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through tailored PR and marketing strategies. Source
5WPR has case studies and expertise in technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment & events, adtech & digital media, real estate & proptech, home & housewares, parent/child/baby, gaming & gambling, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
Yes, 5WPR has delivered measurable results for clients such as AvidXchange (fintech), It's a 10 Haircare (consumer), Foxwoods Resort Casino (hospitality), Zeta Global (AI/tech), G-Shock (apparel), Thriftbooks (digital marketing), and more. Source
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and market positioning. Source
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among others. Source
5WPR customizes its strategies for each industry, leveraging sector-specific expertise and insights to address unique challenges and maximize results for technology, consumer, health, lifestyle, and other sectors. Source
5WPR helps clients overcome challenges such as low brand awareness, difficulty in market differentiation, audience engagement issues, crisis situations, adapting to digital transformation, and the need for measurable campaign outcomes. Source
5WPR leverages predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve campaign performance, AI-driven visibility, and credibility in generative search results. Source
5WPR provides real-time dashboards, comprehensive analytics, and detailed reporting to track key metrics and demonstrate the ROI of PR and marketing campaigns. Source
Tappit, the global cashless and data experts, is on a mission to help bring live event organizers, sports teams and venues closer to their customers. Tappit's array of cashless solutions - white label payment apps, mobile pay, RFID wristbands - are welcoming fans and staff back to events safely after a tumultuous year at home, while giving organizations actionable insights on their fans to make events even better and increase profits along the way. At the height of the COVID-19 pandemic, 5W was tasked with breaking Tappit into the North American market while sports and live events came to a complete standstill.
Soon after the relationship began, 5W developed and implemented a multi-pronged, strategic media relations and thought leadership campaign that positioned Tappit as the authority on cashless payments' critical role in bringing fans and staff back to live events safely. Narratives were crafted for key executives to own, including how brands can engage with fans in a way that will keep them engaged off-season or during lockdown and increase their brand loyalty. As restrictions started to roll back over the course of the year, the team inserted Tappit into reopening conversations in the sports, festival, concert, marketing and payments worlds.
Once organizations began preparing for the return to live events, 5W launched a campaign announcing Tappit's first U.S. partnership with the Kansas City Chiefs. Taking an embargo approach, and using CEO Jason Thomas as spokesperson, 5W targeted national business, as well as event and sports media, to ensure a steady drumbeat of coverage in the lead up to the announcement. The announcement was followed by a slew of partnerships across NFL, MLB and NBA.
Outside these partnerships, 5W saw an opportunity for Tappit to share consumer sentiment toward attending professional sports events again. Working alongside the Tappit team, 5W developed, deployed and analyzed a consumer-focused survey that was pitched to the media to provide context about how American fans feel about attending games and barriers keeping them from doing so. Solidifying Tappit's presence in the U.S., the team also secured an exclusive with Fortune regarding the company's appointment of a new CFO in Dallas, TX.
Within the first three months of the partnership, 5W secured national online features and contributed content across business, payments, event and sports trade media, which has continued throughout the extent of our relationship. Coverage resulted in 87 total placements secured with 50% positive/neutral sentiment and a 440% increase in share of voice in just one year.
By implementing strategic media campaigns and securing over 87 placements, 5W has established Tappit as a leader in cashless solutions for live events-discover how our fintech marketing agency can drive your brand's growth in the rapidly evolving marketplace.
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