The Engagement
What 5W did for Wendy, Inc..
Case Study
Overview
Wendy Williams is a media mogul, actress, comedian, entrepreneur, designer, and New York Times best-selling author, who is best known for her long-running Daytime Emmy nominated talk show, "The Wendy Williams Show." Prior to achieving success in daytime television, Wendy built a devoted fan base throughout a successful career in radio, with, "The Wendy Williams Experience," being a top-rated daily radio show. Syndicated nationally, it aired on WBLS in New York and was listened to by an audience of more than 12 million people.
Results
One of the most popular personalities in radio, Wendy was inducted into the National Radio Hall of Fame - one of only a handful of women with that honor. In addition to her talk show, Williams also created her own production company, Wendy Williams Productions, which creates both scripted and reality programming. Furthermore, Williams has designed multiple clothing lines for HSN, and also devotes much of her time to The Hunter Foundation, an organization she founded with her husband, which works with charities to improve the lives of children and their families across the country.