Overview
The brief from Colman's Mustard
Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break through the crowded condiment space and make Colman's the preferred gourmet mustard — a heritage brand embraced by the culinary world as a versatile, recipe-elevating ingredient.
Strategy
How 5W ran the program
5W positioned Colman's Mustard as a leading heritage mustard brand and trailblazer in the condiment category, raising awareness with professional and home chefs through consistent national, regional, and local press. 5W spearheaded a recipe creation program with top recipe developers and food stylists, and facilitated an interactive cooking class with top editors to showcase the product's versatility.
Results
What the program delivered for Colman's Mustard
Top-tier placements included Cooking Light, Clean Eating, Saveur, and The Daily Meal. Elevate your brand's culinary presence by partnering with 5WPR, your trusted food and beverage marketing agency.
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