Overview

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break through the crowded condiment space and make Colman's the preferred gourmet mustard — a heritage brand embraced by the culinary world as a versatile, recipe-elevating ingredient.

Strategy

5W positioned Colman's Mustard as a leading heritage mustard brand and trailblazer in the condiment category, raising awareness with professional and home chefs through consistent national, regional, and local press. 5W spearheaded a recipe creation program with top recipe developers and food stylists, and facilitated an interactive cooking class with top editors to showcase the product's versatility.

Results

Top-tier placements included Cooking Light, Clean Eating, Saveur, and The Daily Meal. Elevate your brand's culinary presence by partnering with 5WPR, your trusted food and beverage marketing agency.