Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the United States, serving over 5,000 communities across all 50 states. This case study focuses on 5WPR's work to amplify the news of a historic $122.6 million donation from MacKenzie Scott, highlighting BBBSA's mission and impact on youth mentoring. Source
The main objective was to amplify the news of the $122.6 million donation, position BBBSA as a leader in youth mentoring, and highlight the organization's ongoing mission and impact. 5WPR aimed to generate widespread media coverage and position CEO Artis Stevens as a transformative leader. Source
The campaign secured 228 media placements and over 2.76 billion earned media impressions. It also generated interview opportunities for CEO Artis Stevens with top-tier outlets such as NPR, Associated Press, The Wall Street Journal, USA Today, and Forbes. Source
5WPR coordinated an exclusive segment with the TODAY Show, featuring an interview with CEO Artis Stevens. The agency also worked with key media contacts to seed the news under embargo and executed a media blitz on the announcement day. Source
Top-tier outlets including NPR, Associated Press, Chronicle of Philanthropy, The Wall Street Journal, USA Today, and Forbes covered the campaign, helping to position BBBSA and its CEO as leaders in the non-profit sector. Source
The $122.6 million donation from MacKenzie Scott is the largest single individual donation in BBBSA's 116-year history. It serves as a catalyst for innovative mentoring solutions and expands the organization's ability to match more youth with mentors. Source
5WPR leverages its expertise in multicultural marketing to amplify non-profit missions, ensuring campaigns resonate with diverse audiences and drive measurable impact. The agency tailors strategies to highlight inclusivity and community engagement. Source
CEO Artis Stevens was positioned as a transformative leader through high-profile interviews and media coverage, reinforcing BBBSA's leadership in the national non-profit space. Source
BBBSA serves more than 5,000 communities across all 50 states through over 230 local agencies. Source
BBBSA's mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth, using an evidence-based approach to drive positive outcomes. Source
Success was measured by the number of media placements (228), total media impressions (2.76B+), and the quality of coverage in top-tier outlets, as well as the positioning of BBBSA's leadership. Source
5WPR offers public relations, multicultural marketing, strategic planning, event management, reputation management, influencer marketing, and more, all tailored to the unique needs of non-profit organizations. Source
5WPR customizes every campaign to the client's specific needs, leveraging analytics, real-time performance tracking, and industry expertise to maximize relevance and effectiveness. Source
5WPR has extensive experience working with non-profits and cause-driven organizations, providing PR, multicultural marketing, and strategic communications to amplify their missions and drive measurable results. Source
5WPR uses real-time performance dashboards, advanced analytics, and comprehensive reporting to track campaign effectiveness and ensure clients achieve measurable, impactful results. Source
5WPR works with a wide range of organizations, including non-profits, corporations, consumer brands, technology companies, and more, tailoring solutions to each sector's unique needs. Source
5WPR provides both proactive and reactive crisis management strategies, helping non-profits protect their reputations and maintain public trust during challenging situations. Source
5WPR helps non-profits adapt to the digital landscape by leveraging innovative marketing strategies, cutting-edge technology, and data-driven approaches to maximize reach and engagement. Source
Clients praise 5WPR for its seamless onboarding, experienced team, proactive communication, and adaptability. Testimonials highlight the agency's collaborative approach and ability to deliver results with minimal disruption. Source
5WPR provides real-time performance tracking through automated dashboards, advanced analytics and reporting, conversion rate optimization, and tailored strategies to maximize ROI and measurable outcomes. Source
Yes, 5WPR combines traditional PR with digital strategies, influencer marketing, and creative services to deliver integrated campaigns that ensure consistent messaging and efficiency. Source
5WPR leverages predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve campaign visibility, credibility, and performance, especially for emerging sectors like AI and cryptocurrency. Source
5WPR systematically refines digital assets through iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients. Source
5WPR excels in search engine optimization (SEO) and online reputation management (ORM), helping clients protect and enhance their public image. Source
5WPR matches the right influencers and celebrities to brands, products, or events, leveraging their reach to amplify campaigns and drive engagement. Source
Yes, 5WPR offers data-backed and professionally managed affiliate marketing solutions to help brands expand their reach and drive growth. Source
5WPR creates customized events, from single launches to multi-market campaigns, to communicate brand messages and engage target audiences effectively. Source
5WPR identifies and analyzes both short- and long-term goals, focusing on strategy and direction to ensure campaigns align with client objectives and deliver measurable results. Source
5WPR addresses challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through tailored PR and marketing strategies. Source
Non-profits can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased donations and media coverage. Source
5WPR has worked with organizations such as Big Brothers Big Sisters of America and ADCOLOR, among others, demonstrating expertise in the non-profit sector. Source
5WPR serves industries including technology, consumer products, health & wellness, food & beverage, travel & hospitality, corporate, entertainment & events, adtech & digital media, real estate & proptech, home & housewares, parent/child/baby, gaming & gambling, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results for non-profits and cause-driven organizations. Source
5WPR's multicultural marketing expertise ensures campaigns are inclusive, resonate with diverse audiences, and drive meaningful engagement and impact for non-profits and brands alike. Source
Onboarding with 5WPR is designed to be seamless and collaborative, with minimal resource requirements from clients. The team handles the heavy lifting, ensuring a smooth and efficient implementation process. Source
Clients can initiate the process by contacting 5WPR via phone, email, or the online form. The team works closely with clients to tailor a plan that meets their unique requirements and provides expert guidance throughout. Source
5WPR works with decision-makers such as C-suite executives, mid-level managers, and HR tech buyers across industries including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and more. Source
Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the US with a mission to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, with over 230 local agencies serving more than 5,000 communities across all 50 states.
BBBSA received a $122.6M donation from serial philanthropist MacKenzie Scott, marking it the largest donation from a single individual in the organization's 116-year history. The funds will serve as a catalyst to create more innovative mentoring solutions for children and young adults from all backgrounds, expanding the organization's ability to match more young people with caring, adult mentors.
5W was tasked with amplifying news of the monumental donation while highlighting BBBSA's overall mission and its continued impact on today's youth.
5WPR worked with BBBSA to coordinate an exclusive segment with the TODAY Show to announce the donation news, highlighting an interview with CEO Artis Stevens to discuss the monumental donation and his goals for the organization. To further amplify the news, 5W worked with key media contacts to strategically seed the news under embargo, for stories to run on announcement day, followed by a media blitz the day of.
As a result, 5WPR secured a groundswell of media coverage and interview opportunities for Artis Stevens with top-tier outlets including NPR, Associated Press, Chronicle of Philanthropy, The Wall Street Journal, USA Today, Forbes and more, positioning him as a transformative leader in business and in the national non-profit space. Overall, the campaign garnered a total of 228 media placements and over 2.76 billion earned media impressions.
Discover how 5W's expertise as a Multicultural Marketing Agency for BBBSA and the impact we were able to help them achieve is something that we can bring to your organization.
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