Case Study

Cortera

Cortera

Overview

Cortera, a big data provider, had been around for a decade. They collect timely spending information from more than a million small and medium-sized companies, stretching across 100 industries. Despite generating more accurate data and insights than Dun & Bradstreet-the legacy leader-Cortera had not broken through.

Cortera
Cortera

Strategy

The ask: Jumpstart awareness, be courageous truth-tellers, and challenge the leader. Elevate the awareness of Jim Swift, the bold Founder & CEO.

The idea trigger: The COVID economic collapse created an urgent need to rapidly understand how different sectors of the economy were performing. Cortera had a unique ability to capture those snapshots by analyzing spending levels and how quickly bills were being paid.

Cortera was sitting on that data, but it was not being leveraged. To capture and package it, 5W produced the idea of creating the "COVID Economic Impact Tracker," fed by the company's proprietary spending data. This data was made available via an app and API.

The big push: 5W made Jim Swift and the #CEIT available to national, local, and regional media, offering exclusives prior to the release of monthly data. Because the data could be sliced and diced by industry and region, a media matrix was developed to optimize the opportunity. In addition, 5W pitched the #CEIT as having the ability to improve the government's small-business lending program.

Despite the pandemic-inspired noise in the media environment, Cortera and Jim Swift became essential, go-to authorities.

500+

Media placements

Results

There were over 500 major placements, including repeated broadcast appearances for Jim on CNBC and other outlets. To show the coverage range, Fast Company headlined a story "This COVID-19 Economic Tracker Could Help Make Small Business Loan Programs Like PPP Better."

And Supply Chain Brain - one of our favorite publication titles of all time - wrote "The CEIT has the capability of generating pinpoint data ... it offers a precise lens to ascertain which businesses and industries are suffering the most and which are the healthiest."

The exit: Cortera sold to Moody's.

Error Occurred While Processing Request The web site you are accessing has experienced an unexpected error.
Please contact the website administrator.


The following information is meant for the website developer for debugging purposes.
Error Occurred While Processing Request

The element at position 0 of dimension 1, of array variable "SELECTEDPRACTICEAREAS," cannot be found.

 
The error occurred in C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1867
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1851
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1848
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1819
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 6
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/content/practice/cortera.cfm: line 91
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/practice/cortera.cfm: line 19
1865 :                 }
1866 :                 //Selection of case studies.
1867 :                 cs = LCase(selectedPracticeAreas[RandRange(1,arrayLen(selectedPracticeAreas))]);
1868 :                 ViewMoreLink = "/practice/case-study.cfm?cs=" & cs;
1869 :                 i=1;

Resources:

Browser   CCBot/2.0 (https://commoncrawl.org/faq/)
Remote Address   185.93.229.9
Referrer  
Date/Time   04-Nov-24 05:58 PM
Stack Trace
at cfcase2dstudies2ecfm446240863._factor85(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1867) at cfcase2dstudies2ecfm446240863._factor89(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1851) at cfcase2dstudies2ecfm446240863._factor90(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1848) at cfcase2dstudies2ecfm446240863._factor91(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1819) at cfcase2dstudies2ecfm446240863._factor94(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:6) at cfcase2dstudies2ecfm446240863.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1) at cfcortera2ecfm71982889.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/content/practice/cortera.cfm:91) at cfcortera2ecfm1367979905.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/practice/cortera.cfm:19)

coldfusion.runtime.CfJspPage$ArrayBoundException: The element at position 0 of dimension 1,                  of array variable "SELECTEDPRACTICEAREAS," cannot be found.
	at coldfusion.runtime.CfJspPage.ArrayGetAt(CfJspPage.java:1589)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1907)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1859)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1326)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1310)
	at cfcase2dstudies2ecfm446240863._factor85(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1867)
	at cfcase2dstudies2ecfm446240863._factor89(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1851)
	at cfcase2dstudies2ecfm446240863._factor90(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1848)
	at cfcase2dstudies2ecfm446240863._factor91(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1819)
	at cfcase2dstudies2ecfm446240863._factor94(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:6)
	at cfcase2dstudies2ecfm446240863.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:5088)
	at cfcortera2ecfm71982889.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\content\practice\cortera.cfm:91)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:5088)
	at cfcortera2ecfm1367979905.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\practice\cortera.cfm:19)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.filter.CfincludeFilter.invoke(CfincludeFilter.java:65)
	at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:573)
	at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:43)
	at coldfusion.filter.MonitoringFilter.invoke(MonitoringFilter.java:40)
	at coldfusion.filter.PathFilter.invoke(PathFilter.java:162)
	at coldfusion.filter.IpFilter.invoke(IpFilter.java:45)
	at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:97)
	at coldfusion.filter.BrowserDebugFilter.invoke(BrowserDebugFilter.java:81)
	at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28)
	at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38)
	at coldfusion.filter.NoCacheFilter.invoke(NoCacheFilter.java:60)
	at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38)
	at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22)
	at coldfusion.filter.CachingFilter.invoke(CachingFilter.java:62)
	at coldfusion.CfmServlet.service(CfmServlet.java:231)
	at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:311)
	at jdk.internal.reflect.GeneratedMethodAccessor107.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:170)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:207)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at coldfusion.monitor.event.MonitoringServletFilter.doFilter(MonitoringServletFilter.java:46)
	at coldfusion.bootstrap.BootstrapFilter.doFilter(BootstrapFilter.java:47)
	at jdk.internal.reflect.GeneratedMethodAccessor101.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:253)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:176)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:51)
	at jdk.internal.reflect.GeneratedMethodAccessor101.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:253)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:176)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at jdk.internal.reflect.GeneratedMethodAccessor122.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.j2ee.filterchain.WrappedFilterChain.doFilter(WrappedFilterChain.java:134)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doNext(FusionReactorRequestHandler.java:698)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doHttpServletRequest(FusionReactorRequestHandler.java:256)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doFusionRequest(FusionReactorRequestHandler.java:119)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.handle(FusionReactorRequestHandler.java:736)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorCoreFilter.doFilter(FusionReactorCoreFilter.java:36)
	at jdk.internal.reflect.GeneratedMethodAccessor121.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.j2ee.filterchain.WrappedFilterChain.doFilter(WrappedFilterChain.java:71)
	at jdk.internal.reflect.GeneratedMethodAccessor99.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.agent.filter.FusionReactorStaticFilter.doFilter(FusionReactorStaticFilter.java:54)
	at com.intergral.fusionreactor.agent.pointcuts.NewFilterChainPointCut$1.invoke(NewFilterChainPointCut.java:50)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java)
	at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:167)
	at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:90)
	at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:481)
	at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:130)
	at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:93)
	at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:74)
	at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:357)
	at org.apache.coyote.ajp.AjpProcessor.service(AjpProcessor.java:446)
	at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:63)
	at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:926)
	at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1791)
	at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:52)
	at org.apache.tomcat.util.threads.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1191)
	at org.apache.tomcat.util.threads.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:659)
	at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61)
	at java.base/java.lang.Thread.run(Thread.java:833)