Case Study

Cooks Venture

Corporate Food & Beverage

Overview

Cooks Venture is a food startup committed to regenerative agriculture practices, meaning their practices aim to create healthier food and a healthier planet, while also feeding a growing population. Cooks Venture approached 5WPR with the goal of launching their business, increasing their brand visibility, and improving on their share of voice within the industry across the media landscape.

Goals then shifted to include building the company's CEO, Matthew Wadiak, into an industry thought leader, by discussing the food supply and the role of animal factory farming.

Strategy

5W continuously targeted top-tier media, as well as trade publications, to share company news and announcements, and commentary on the food supply industry and regenerative agriculture. 5W's strategy also shifted to include thought leadership and the team aimed to have the CEO, Matt Wadiak, at the forefront of conversations surrounding food supply, and safer farming methods. As Matt's expertise lay in regenerative agriculture and better, safer, and more sustainable farming practices, the team utilized his knowledge to target top-tier and mainstream print, online, and broadcast media.

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