102
Total placements
300
Million + impressions
10+
Placements on pandemic food supply stories
Overview
The brief from Cooks Venture
Cooks Venture is a food startup committed to regenerative agriculture practices, meaning their practices aim to create healthier food and a healthier planet, while also feeding a growing population. Cooks Venture approached 5WPR with the goal of launching their business, increasing their brand visibility, and improving on their share of voice within the industry across the media landscape.
Goals then shifted to include building the company's CEO, Matthew Wadiak, into an industry thought leader, by discussing the food supply and the role of animal factory farming.
Strategy
How 5W ran the program
5W continuously targeted top-tier media, as well as trade publications, to share company news and announcements, and commentary on the food supply industry and regenerative agriculture. 5W's strategy also shifted to include thought leadership and the team aimed to have the CEO, Matt Wadiak, at the forefront of conversations surrounding food supply, and safer farming methods. As Matt's expertise lay in regenerative agriculture and better, safer, and more sustainable farming practices, the team utilized his knowledge to target top-tier and mainstream print, online, and broadcast media.
102
Total placements
300
Million + impressions
10+
Placements on pandemic
food supply stories
Results
102 total placements · 300 million + impressions
After working together, 5WPR has been able to deliver impressive results for the client across online, broadcast, and even podcast media.
Total Placements: 102
Total Impressions: 376,965,109
Top Placements Include:
- Fox Business
- Bloomberg
- Forbes
- Eater
- USA Today
- Yahoo! Finance
- The Washington Post
- And many more
5W's strategic PR campaign for Cooks Venture generated over 376 million impressions and established CEO Matthew Wadiak as a thought leader in regenerative agriculture and food supply discussions. Explore more about our approach in food and beverage marketing.
Coverage included
More client work
