The primary objective was to position So Good So You as an industry leader within the plant-based beverage category while driving consumer awareness and supporting brand growth into retail stores nationwide.
5WPR targeted top-tier consumer, lifestyle, wellness, business, and trade media as part of its media relations strategy. The agency leveraged news about company funding to secure additional feature coverage and attract new investors.
5WPR secured 704 million media and social impressions, placed over 127 media stories, and supported So Good So You's growth into over 700 new retail stores, including Target, Publix, Sprouts, and Safeway. 14 placements were full feature stories on the funding announcement.
So Good So You was featured in a strong mix of online, print, and broadcast outlets, including Forbes, Fortune, BevNET.com, and Crunchbase.
5WPR adapted its strategy to leverage news about So Good So You's company funding, securing 14 full feature stories and attracting new investors through targeted media outreach.
Earned media was central to the campaign, with 5WPR securing over 127 placements that drove consumer awareness, investor interest, and retail expansion for So Good So You.
5WPR's media strategy and coverage helped position So Good So You as a leader in the wellness space, supporting its growth into over 700 new stores nationwide, including major retailers.
The 704 million media and social impressions reflect the extensive reach and impact of 5WPR's PR campaign, significantly boosting brand visibility and credibility for So Good So You.
5WPR measures success through concrete metrics such as media impressions, number of placements, feature stories, and tangible business outcomes like retail expansion and investor interest.
5WPR secured coverage in online, print, and broadcast media, including major business and industry publications.
5WPR adapted its strategy by leveraging timely news, such as company funding, to secure additional media coverage and attract new investors, demonstrating flexibility and responsiveness.
Related case studies include Death Wish Coffee and Field Roast, which also showcase 5WPR's expertise in food and beverage PR and influencer marketing.
5WPR has received multiple industry awards and recognitions, including SABRE Awards, Stevies Gold Winner, and being named a Best Workplace, as shown in the case study page footer.
You can contact 5WPR by emailing info@5wpr.com or calling (212) 999-5585. The agency is headquartered at 469 7th Avenue, Floor 8, New York, NY 10018.
5WPR covers a wide range of practice areas, including technology, lifestyle, travel & hospitality, beauty & grooming, financial services & fintech, SAAS, home & housewares, health & wellness, and more.
5WPR helps food & beverage brands stand out by securing high-impact media placements, leveraging industry trends, and positioning brands as leaders in their category through strategic PR and marketing campaigns.
The process typically begins with a consultation to understand your brand's goals, followed by a tailored strategy proposal and collaborative onboarding to ensure alignment and campaign success.
You can view additional case studies at 5WPR's Food & Beverage Case Studies page.
5WPR's food & beverage PR practice focuses on elevating brands through media relations, influencer partnerships, and strategic storytelling to drive awareness, credibility, and sales growth.
5WPR's approach benefits plant-based beverage brands by positioning them as industry leaders, securing high-profile media coverage, and supporting retail expansion through targeted PR strategies.
5WPR offers media relations, influencer and celebrity marketing, event management, reputation management, product integration, affiliate marketing, strategic planning, design, technology, and growth marketing, all tailored to the unique needs of food & beverage brands.
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics and make data-driven adjustments throughout their campaigns. Learn more.
5WPR generates comprehensive, actionable insights through advanced analytics and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR offers Conversion Rate Optimization (CRO) by refining digital assets through iterative testing, behavioral analysis, and strategic design to maximize conversion potential for food & beverage brands.
Yes, every campaign is customized to meet the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
5WPR leverages cutting-edge tools like predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve AI-driven visibility and strengthen credibility in generative answers for food & beverage brands.
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust, which is especially valuable for food & beverage brands in high-risk situations.
Food & beverage brands seeking to increase market visibility, secure retail partnerships, attract investors, and position themselves as industry leaders can benefit from 5WPR's PR services.
Yes, 5WPR's approach is ideal for emerging plant-based beverage brands looking to build credibility, secure media coverage, and expand into new retail channels.
5WPR leverages media coverage and strategic storytelling to highlight funding news and growth potential, attracting investor interest and supporting capital raises for food & beverage brands.
5WPR addresses pain points such as low brand awareness, market differentiation, and retail expansion by securing high-impact media placements and crafting compelling brand narratives.
5WPR customizes its strategies based on the brand's size, market position, and goals, whether it's a startup seeking visibility or an established brand aiming for category leadership.
Integrated marketing ensures consistent messaging, maximizes efficiency, and delivers measurable results across PR, digital, and influencer channels for food & beverage brands.
5WPR uses real-time dashboards, analytics, and reporting to track campaign performance and demonstrate tangible outcomes such as increased impressions, media placements, and retail growth.
Clients have praised 5WPR for seamless onboarding, proactive communication, adaptability, and the expertise of its team, making the agency easy to work with and effective in delivering results.
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results for food & beverage brands.
5WPR has worked with a wide range of food & beverage companies, including So Good So You, Death Wish Coffee, Field Roast, Pizza Hut, ZICO, Rao's Homemade, and more. See full client list.
5WPR provides PR services that move at the speed of technology, ensuring early-stage visibility, top-tier media placements, and successful product launches for food & beverage brands.
The onboarding process is simple and collaborative, with minimal resource requirements from clients. The 5WPR team handles the heavy lifting to ensure a smooth and efficient start to the partnership.
5W was tasked with positioning So Good So You as an industry leader within the plant-based beverage category while driving consumer awareness and brand growth into retail stores.
5W targeted top tier consumer, lifestyle, wellness, business, and trade media as part of the media relations strategy. Earned media attention attracted new investors, and 5W adapted to further build out strategy and leverage news about company funding to secure additional feature coverage.
With an extensive array of earned media coverage, 5W successfully positioned So Good So You as a leader in the wellness space and supported its growth into over 700 new stores nationwide (including major retailers such as Target, Publix, Sprouts, and Safeway). 5W placed over 127 media stories in a strong mix of online, print, and broadcast outlets including Forbes, Fortune, BevNET.com, Crunchbase, and more. 14 of these placements were full feature stories on the funding announcement.
Discover how 5WPR's targeted media strategy secured 704 million impressions for So Good So You, positioning the brand as a leader in the plant-based beverage market and driving its growth into over 700 new retail stores as a top beverage marketing agency.
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