Nations Photo Lab: Pet Influencer Campaign

Overview

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints.

To launch the brand's new "Pet Product" page on its website, 5W utilized a network of micro/mid-tier pet influencers to heighten brand awareness among target demos by highlighting a variety of priority products.

Strategy

Challenged with driving awareness around the new page, increasing purchase intent for priority products, and expanding the Nations Photo Lab network, 5W executed a strategic month-long influencer campaign targeting micro/mid-tier influencers in the pet space. The team identified influencers that fit within the brand's target demographic with matching overall aesthetics and contracted them to secure reusable, authentic content, drive consumer awareness and create content that could be leveraged on the brand's owned social channels. In addition, 5W created 'Swipe Up to Buy' links and discount codes to be shared across social to directly increase purchase intent and drive sales to the website.

Results

As a result, 5W secured 40 pieces of content, reaching nearly 3.7 million consumers. The final campaign resulted in over 151K engagements with an average engagement rate of 4.8% per post with the industry standard being 2%. The Nations Photo Lab website received over 2.6k clicks and over 50 new subscribers to the brand newsletter.

Explore how our tailored strategies can enhance your brand's visibility in the pet industry by partnering with a leading pet marketing agency that drives engagement and boosts sales.

More pet industry work

See related programs from 5W's pet practice: the Pawlicy pet insurance SEO case study, Petsmile's pet dental launch, and Yourgi's full-funnel pet care launch. For the category-wide picture of how AI engines cite pet brands, read the Pet Industry AI Visibility Index 2026.