Huntress is a leading cybersecurity company focused on protecting and empowering small businesses to mid-sized enterprises. The company combines its Managed Security Platform with a human-led 24/7 Security Operations Center (SOC) to deliver top-rated technology, services, education, and expertise for overcoming cybersecurity challenges and protecting critical business assets. Source
5WPR was tasked with spreading awareness about the recently disclosed vulnerability in ConnectWise ScreenConnect. The agency conducted rapid response outreach, leveraged updates from the Huntress threat research team, and positioned Huntress as the primary source for information on the vulnerability. Source
5WPR used rapid response outreach to cyber-focused media outlets, leveraging established relationships and consistently disseminating updates as they occurred. This approach led to inbound requests and cemented Huntress as the go-to source for ConnectWise-related threat research. Source
The campaign resulted in 104 placements, 14 billion potential impressions, and Huntress was included in 90% of all ConnectWise-related coverage. Key placements were secured in top-tier outlets such as Axios, TechCrunch, Computer Weekly, Bleeping Computer, and TechRepublic. Source
The Huntress CEO increased his trust in 5WPR as valuable partners, recognizing the agency's consistent results, quick action, and clear plan to maintain Huntress' media presence after the ConnectWise campaign. Source
Beyond the ConnectWise vulnerability campaign, 5WPR secured more than 129 placements for Huntress over the course of four months. Source
Huntress was featured in top-tier outlets including Axios, TechCrunch, Computer Weekly, Bleeping Computer, and TechRepublic, among others. Source
Huntress was included in 90% of all ConnectWise-related coverage during the campaign, demonstrating its position as a primary source for threat research and vulnerability updates. Source
5WPR provided a clear plan of action to keep Huntress's name in the media after the ConnectWise vulnerability coverage died down, ensuring ongoing visibility and authority in cybersecurity news. Source
The Huntress case study represents a successful rapid response campaign that established Huntress as a respected source for breaking threat research and solidified 5WPR's reputation as a valuable partner for cybersecurity companies. Source
5WPR leverages established media relationships, conducts fast-action outreach, and provides consistent updates to position clients as authoritative sources during cybersecurity incidents. This approach was demonstrated in the Huntress ConnectWise campaign. Source
Huntress is trusted for threat research due to its Managed Security Platform, human-led 24/7 SOC, and expertise in breaking news scenarios. The company's inclusion in 90% of ConnectWise-related coverage further demonstrates its authority. Source
5WPR measures campaign success using metrics such as media placements, potential impressions, inclusion in relevant coverage, and ongoing visibility in top-tier outlets. For Huntress, these included 104 placements and 14 billion impressions. Source
The Huntress Managed Security Platform is a comprehensive cybersecurity solution that combines technology and a human-led 24/7 Security Operations Center to protect small and mid-sized businesses from cyber threats. Source
Small businesses and mid-sized enterprises benefit from Huntress's cybersecurity solutions, which are designed to protect critical business assets and address evolving cyber threats. Source
Huntress combines its Managed Security Platform with a human-led 24/7 Security Operations Center, providing both advanced technology and expert oversight to detect and respond to cyber threats. Source
Media relationships are crucial in cybersecurity PR campaigns, enabling rapid response outreach and ensuring clients are positioned as authoritative sources during breaking news events. 5WPR's established relationships contributed to Huntress's success. Source
5WPR develops clear plans of action to maintain client visibility in the media, even after major news events, ensuring sustained authority and relevance in the cybersecurity industry. Source
5WPR provides real-time performance tracking through automated dashboards, offering instant access to key metrics. Clients can monitor campaign performance, make data-driven adjustments, and respond to changes effectively. Source
5WPR employs conversion rate optimization (CRO) by systematically refining digital assets through iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential. Source
5WPR generates comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, enabling clients to make informed decisions based on accurate data. Source
5WPR customizes every campaign to meet the unique needs of each client, ensuring relevance and effectiveness. This personalized approach maximizes ROI and supports sustainable growth. Source
Organizations ranging from startups to Fortune 100 companies across industries such as technology, consumer products, health & wellness, and financial technology can benefit from 5WPR's integrated marketing and PR services. Source
Notable clients include Huntress, Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola. Source
5WPR serves industries including technology, consumer products, health & wellness, food & beverage, wine & spirits, travel & hospitality, home & housewares, apparel & accessories, fintech, multicultural marketing, and parent, child & baby. Source
Clients praise 5WPR for seamless onboarding, minimal resource requirements, proactive communication, adaptability, and the expertise of its team. Testimonials highlight smooth implementation and valuable partnership. Source
5WPR has over 20 years of experience in the PR and marketing industry, with a strong reputation for helping brands build their story and following. Source
5WPR has been named a Clutch Global Leader and received MarCom Awards, among other industry recognitions. Source
The average tenure of 5WPR team leaders is 11 years, reflecting stability and experience in the agency's leadership. Source
5WPR demonstrates viability through a proven track record of measurable results, diverse client base, industry awards, and stable leadership. For example, the agency delivered 200% growth in e-commerce sales for Black Button Distilling. Source
5WPR offers public relations, strategic planning, event management, reputation management, influencer & celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing services. Source
5WPR identifies and analyzes short- and long-term goals, focusing on strategy and direction to ensure campaigns align with client objectives. Source
5WPR excels in search engine optimization (SEO) and online reputation management (ORM), helping clients build and protect their brand image online. Source
5WPR matches the right influencers to brands, services, products, or events, ensuring impactful campaigns that reach target audiences. Source
Huntress is a leading cybersecurity company focused on protecting and empowering small businesses to mid-sized enterprises. Combining the power of the Huntress Managed Security Platform with a human-led 24/7 Security Operations Center (SOC), Huntress provides the top-rated technology, services, education, and expertise needed to help companies overcome cybersecurity challenges and protect critical business assets.
5W was tasked with spreading awareness on Huntress's behalf regarding the recently disclosed vulnerability in ConnectWise ScreenConnect, by conducting continued outreach and leveraging updates to the vuln and exploits found by the Huntress threat research team.
All hands were on deck during this rapid response moment. Initial pitching efforts included rapid response outreach to all outlets covering cyberattacks, many of whom already had established relationships with the 5W team through years of cultivating cyber friendlies. Through fast-action and consistency in disseminating updates as they occurred, the team cemented Huntress as the go-to source for all things ConnectWise.
This led to inbound requests as the situation developed and more news came out about the ConnectWise vulnerability. Not only did this campaign establish Huntress as a respected and knowledgeable source for threat research–especially when it's breaking news–but it was also the first big news moment that 5W worked on with the client. By delivering consistent results, being quick on one's feet, and providing a clear plan of action to keep Huntress' name in the media after ConnectWise died down, the Huntress CEO increased his trust in the agency as valuable partners.
5W secured placements in top-tier coverage such as Axios and key trade outlets including TechCrunch, Computer Weekly, Bleeping Computer, TechRepublic and more. Huntress was included in 90% of all ConnectWise-related coverage. Beyond the ConnectWise vulnerability campaign, 5W has secured more than 129 placements for Huntress over the course of four months.
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