Case study · HEALTHCARE & MENTAL HEALTH
Executive Thought Leadership Lands Spring Health's CEO on the Cover of TIME
By executing an integrated thought leadership, awards, and speaking platform for Spring Health’s executive team, 5W secured over 560 earned articles and 3.8 billion impressions in under a year.
3.8B
Impressions
560+
Pieces Of Coverage
Overview
PRACTICE: Thought Leadership | Executive Positioning | Awards & Speaking
Spring Health provides data-driven mental healthcare solutions designed for corporate workforce wellness. To solidify its market leadership, the organization selected 5W to elevate its executive visibility, build national understanding of its clinical model, and establish a prominent speaking and media presence.
Discover
With several executives qualified to speak on workplace mental health, the campaign needed a cohesive strategy that positioned leaders in business, healthcare, and technology media while securing industry recognition.
Define
“Spring Health's executives provided reporters with hard-to-access subject matter experts on workplace mental health.”
5W positioned CEO April Koh and leadership team members Karishma Patel Buford, Gijo Mathew, and Adam Chekroud as leading experts in behavioral health innovation and corporate wellness.
How 5W ran the program
Drive
- Proactively pitched Spring Health's evidence-based clinical model to leading national business and healthcare outlets.
- Inserted executive commentary into breaking news and developing workplace health trends.
- Secured in-depth founder and leadership profile features in high-profile publications.
- Curated winning nominations for prestigious business awards and executive panel appearances.
- Orchestrated the campaign milestone that put CEO April Koh on the cover of TIME100 Next.
Results
3.8B impressions · 560+ pieces of coverage
Within months, Spring Health’s executive leadership team emerged as recurring, authoritative voices in national conversations on workplace mental health.
- TIME featured CEO April Koh on the cover of its TIME100 Next issue.
- Multiple award wins and speaking engagements at industry events.
