Case study · CONSUMER ELECTRONICS & ACCESSORIES
Early Sample Seeding Puts MAGEASY in WIRED and CNN Underscored Gift Guides
By executing a year-round seeding program aligned with major retail moments, 5W generated 73 placements and over 1.1 billion impressions for MAGEASY, converting 46 sample fulfillments into earned coverage.
73
Earned Placements
1.1B+
Media Impressions
46
Samples Converted To Coverage
Overview
PRACTICE: Earned Media | Product Reviews | Commerce PR
Known for premium mobile and tablet accessories, like their iPhone 17 collection and CoverBuddy iPad case, MAGEASY partnered with 5W to expand its reach in tech, consumer, and lifestyle outlets while accelerating sales during peak shopping windows.
Discover
Tech accessory coverage benefits from curated gift guides and hands-on reviews. Most editors finalize roundups well before publication and need extended testing; as a result, late pitching often misses media opportunities.
Define
“A reviewer who’s used a case for two months can recommend it confidently.”
To capture editorial interest, 5W structured an early product-sampling strategy paired with ongoing dialogue throughout the year, keeping MAGEASY top of mind for major product debuts and retail events.
How 5W ran the program
Drive
- Seeded review samples two months in advance to give reviewers ample time for hands-on evaluation.
- Aligned pitch timelines with Prime Day, Black Friday, Cyber Monday, and holiday shopping guides.
- Drove news momentum around the new iPhone 17 lineup to secure launch coverage.
- Highlighted the balance of functional innovation and sleek design in the CoverBuddy and flagship case lines.
- Maintained proactive editorial check-ins between launches to sustain continuous brand visibility.
Results
73 earned placements · 1.1B+ media impressions
These efforts earned MAGEASY feature spots in prestigious tech and shopping holiday guides throughout the season.
- Earned coverage in holiday gift guides from CNN Underscored, BuzzFeed, Wherever I May Roam, Sci-Fi 3D, and WIRED.
- Additional coverage in Tom's Guide, CNET, and Mac Sources.
Coverage included
