Case study · SMART HOME SECURITY
Booth Demos and a 15-Seat Dinner Turn a Short CES Runway Into 34 Placements
With under a month to plan, 5W combined booth demos, an intimate media dinner, and remote pitch outreach to secure 34 CES placements and 63 million impressions for Reolink.
34
Ces Placements
63M
Impressions
Overview
PRACTICE: Trade Show | Media Relations | Events
Reolink sought to reinforce its leadership position in smart home security during CES. The objective was to secure ample show coverage, strengthen media relationships, and maintain post-event momentum.
Discover
With under four weeks to go, the campaign required quick execution, prioritizing direct executive interactions and high-touch product briefings both on and off the show floor.
Define
“Fifteen reporters at a table ask questions a show doesn’t leave time for.”
5W integrated live booth demos with a private media dinner for journalists, supplementing on-site efforts with virtual pitching for non-attending press.
How 5W ran the program
Drive
- Executed hands-on booth demos and one-on-one executive press briefings during the show.
- Hosted an exclusive 15-seat executive dinner with top tech journalists and industry influencers.
- Engaged non-attending press through virtual product briefings, tailored pitch packages, and press kits.
Results
34 ces placements · 63M impressions
The strategy generated immediate CES event coverage and laid the foundation for long-term product placements in buyer's guides over the following months.
- Immediate CES coverage in TechRadar, Yahoo! and AndroidGuys.
- Product inclusions after the show in Forbes Vetted, The Verge and Bob Vila.
Coverage included
More client work
