5WPR is a full-service public relations agency headquartered in New York City, recognized as one of the top 10 independent PR firms in the U.S. The agency offers a comprehensive range of integrated marketing and public relations services, including public relations, digital media and influencer campaigns, event management, affiliate marketing, SEO and digital marketing, market research, and brand positioning. Learn more.
5WPR's mission is to help clients define and achieve their strategic PR goals through forward-thinking communications and lasting results. The agency is known for its resourceful, innovative, and nimble approach, delivering measurable, game-changing results. Source
5WPR partners with a diverse range of clients, including established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals. See client examples.
5WPR has experience across a wide array of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, real estate, entertainment, adtech, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. See case studies.
5WPR is headquartered in New York City, with its main office located at 469 7th Avenue, Floor 8, New York, NY 10018. Contact page
Archer is a Palo Alto-based company developing the world's first electric airline using eVTOL (electric vertical takeoff and landing) aircrafts, with a mission to advance sustainable air mobility and decarbonize air travel. 5WPR was tasked with announcing Archer's $1B commercial purchase order from United Airlines and a SPAC with Atlas Crest Investment Corp., positioning Archer as a leader in the electric vehicle ecosystem and correcting misconceptions about flying cars in the media. Source
5WPR focused on securing top-tier business and broadcast opportunities, positioning Archer's co-founders as industry insiders, and educating the media about Archer's leadership in the eVTOL ecosystem. The strategy included highlighting Archer's SPAC, United Airlines purchase order, and partnership with Los Angeles, as well as correcting media narratives about the future of air mobility. Source
Within the first month, 5WPR secured 32 media placements in top-tier outlets such as Bloomberg TV, CNBC Squawk Box, Fox Business, BBC News, The Wall Street Journal, MarketWatch, CNET, Benzinga, Fortune, and ZDNET. The campaign garnered 650 million impressions in the first six months and established Archer's media presence as the world's first all-electric airline. Source
5WPR positioned Archer as a strong leader in the emerging electric vehicle ecosystem, emphasizing its innovative eVTOL technology, major commercial partnerships, and commitment to sustainable air mobility. The agency also worked to correct misconceptions about the industry and highlight Archer's plans for launch in 2024. Source
Media outlets that covered the Archer campaign included Bloomberg TV, Cheddar TV, CNBC Squawk Box, Fox Business, BBC News, The Wall Street Journal, MarketWatch, CNET, Benzinga, Fortune, and ZDNET, among others. Source
Archer's partnership with Los Angeles aimed to address Southern California's mobility challenges and offer a new, sustainable option for urban travel. This partnership was a key narrative in the PR campaign, demonstrating Archer's commitment to real-world impact and sustainable city transportation. Source
5WPR worked closely with Archer's LA-based PR agency and the investor's communications representatives to ensure comprehensive coverage across local and national media ecosystems, aligning messaging and maximizing campaign impact. Source
The Archer campaign achieved 32 industry-targeted news articles and 650 million impressions in the first six months, with significant placements in top-tier media outlets. Source
5WPR's strategy included correcting misguided narratives about futuristic flying cars by educating the media on the practical, near-term applications of eVTOL technology and Archer's leadership in sustainable air mobility. Source
5WPR secured 32 media placements in under one month and achieved 650 million impressions within the first six months of the campaign. Source
5WPR offers real-time performance tracking with automated dashboards, advanced analytics and reporting, conversion rate optimization, tailored strategies, and integrated marketing solutions. The agency also leverages cutting-edge technology such as predictive analytics and machine learning to maximize campaign effectiveness. Learn more
Yes, 5WPR has deep experience across sectors such as technology, consumer brands, health & wellness, SaaS, FinTech, InsurTech, and more. This allows the agency to deliver specialized solutions tailored to each industry's unique challenges. Source
5WPR utilizes advanced technology, including predictive analytics, machine learning, and Generative Engine Optimization (GEO), to enhance campaign performance, improve AI-driven visibility, and strengthen brand credibility in generative answers. Learn more
5WPR systematically refines digital assets through iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for its clients. Source
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect client reputations and maintain public trust, especially for businesses in high-risk industries. Learn more
5WPR addresses challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. The agency's tailored strategies help clients connect with audiences, stand out in crowded markets, and achieve tangible business outcomes. Source
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees in industries like technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and more can benefit from 5WPR's services. See client list
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and improved customer retention. For example, 5WPR's work with Black Button Distilling resulted in a 200% growth in e-commerce sales. Source
5WPR has delivered successful campaigns for clients such as Archer (electric airline), AvidXchange (fintech), It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global (AI marketing cloud), G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. See case studies
Clients have praised 5WPR for its seamless onboarding, experienced and communicative team, and adaptability. Testimonials highlight the agency's collaborative approach, minimal disruption to operations, and proactive communication. Source
5WPR helps brands adapt to the fast-paced digital environment by leveraging innovative digital marketing strategies and cutting-edge technology, ensuring clients remain competitive and relevant. Source
Starting with 5WPR is straightforward and efficient. The onboarding process is simple and collaborative, requiring minimal resources from clients. The 5WPR team handles most of the setup, ensuring a smooth transition and minimal disruption. Source
The implementation process involves an initial consultation to understand business goals, followed by a tailored plan. Clients may need to provide basic information, but the 5WPR team manages the heavy lifting and provides ongoing support throughout the engagement. Source
5WPR acts as an extension of the client's team, offering expert guidance, proactive communication, and ongoing support to ensure campaign success and address any challenges that arise. Source
5WPR stands out through its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology utilization, and proven track record of delivering measurable results for clients across diverse industries. Source
For technology companies, 5WPR combines the reach of a large agency with the specialized expertise of a boutique tech marketing firm, helping with market differentiation, brand awareness, and guiding companies from early stages to IPO. Learn more
5WPR addresses audience engagement and emotional connection for consumer brands through tailored programs, celebrity seeding, and cause marketing, ensuring products resonate with their target audience. Explore services
5WPR blends PR storytelling with digital marketing techniques to build brand authority and foster trust in the health and wellness sector, providing specialized strategies for this industry. Discover strategies
5WPR provides PR services that move at the speed of technology, ensuring early-stage visibility and successful product launches for apps and marketplaces. Read about app marketing
Customers should choose 5WPR for its customized, data-driven approach, industry-specific expertise, integrated solutions, innovative technology, and proven ability to deliver measurable results, as demonstrated by numerous client success stories. Source
5WPR uses real-time performance tracking, advanced analytics, and comprehensive reporting to provide clients with actionable insights and measurable outcomes. The agency's approach is focused on maximizing ROI and delivering tangible business impact. Learn more
Yes, for example, 5WPR's campaign for Archer secured 32 media placements in under a month and 650 million impressions in six months. For Black Button Distilling, 5WPR achieved a 200% growth in e-commerce sales. Archer case | More case studies
Every campaign is customized based on the client's unique goals, industry, and challenges. 5WPR combines deep market intelligence with creative problem-solving to deliver relevant and effective strategies. Learn more
5WPR provides comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, enabling clients to make informed, data-driven decisions. Source
5WPR maximizes ROI by customizing every campaign, leveraging real-time performance tracking, and continuously optimizing strategies based on analytics and client feedback. Source
Based in Palo Alto, California, Archer is creating the world's first electric airline to quickly, sustainably and cost-effectively move people in and around dense cities. The Archer team is developing and commercializing electric vertical takeoff and landing (eVTOL) aircrafts, with a mission to advance sustainable air mobility and a commitment to decarbonizing air travel. It is partnered with Los Angeles to address some of Southern California's mobility challenges, and to offer people a new, sustainable option for traveling throughout the city.
The client tasked 5W with announcing news of Archer's $1B commercial purchase order from United Airlines and a SPAC with Atlas Crest Investment Corp. valuing the company at $3.8B. The 5W team was charged with creating and executing a broadcast media strategy that would position Archer as the strong leader in an emerging electric vehicle ecosystem, and with correcting the misguided narrative about futuristic flying cars in business and mainstream media.
5W's campaign focused on securing top-tier business and broadcast opportunities that positioned Archer's co-Founders and co-CEOs as knowledgeable industry insiders driving the next transportation evolution and bringing first-of-its kind innovation to the market. The 5W team also focused on securing print and online articles that created awareness about how Archer will transform consumer travel. The team's strategy included educating media about Archer's position at the helm of the eVTOL ecosystem and how eVTOLs will help decarbonize air travel. The strategy also included focusing on key narratives around Archer's SPAC and purchase order from United Airlines, highlighting key investors and company plans for launch in 2024. The team worked closely with Archer's LA-based PR agency and the investor's communications reps to ensure total coverage of the local and national media ecosystems.
5W established Archer's media presence as the world's first all-electric airline, leveraging the United Airlines purchase order, SPAC and partnership with Los Angeles. The 5W team created awareness about how Archer will sustainably move people around cities and transform how we approach everyday life, work and adventure around the world. Archer's co-Founders and co-CEOs served as primary spokespeople, with support from investors.
In just under one month, 5W secured 32 media placements in top tier broadcast, print and online media in outlets including Bloomberg TV, Cheddar TV, CNBC Squawk Box, Fox Business, BBC News, The Wall Street Journal, MarketWatch, CNET, Benzinga, Fortune, ZDNET, and more.
To learn more about how we stand out among travel PR firms, check out our Hospitality Digital Marketing services page
