What is 5WPR and what does the agency do?

5WPR is a full-service public relations agency founded in 2003 and headquartered in New York City. It is one of the top 10 independent PR firms in the U.S., with a team of over 300 experts. 5WPR partners with a diverse range of clients, including established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals. The agency's mission is to help clients define and achieve their strategic PR goals through forward-thinking communications and measurable results. Source: https://www.5wpr.com/

What services does 5WPR offer?

5WPR provides a comprehensive range of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer & celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to meet the unique needs of clients for impactful and measurable results. Source: https://www.5wpr.com/services/

Does 5WPR offer digital marketing and SEO services?

Yes, 5WPR offers digital marketing and SEO services, including driving organic traffic, improving search rankings, and leveraging digital strategies to enhance brand visibility and engagement. Source: https://www.5wpr.com/

What industries does 5WPR serve?

5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, wine & spirits, home & housewares, entertainment & events, adtech & digital media, real estate & proptech, gaming & gambling, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source: https://www.5wpr.com/practice/case-study.cfm

Who are some of 5WPR's notable clients?

5WPR's notable clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Jim Beam, Foxwoods, Loews Hotels, UGG, The Children's Place, Webull, CoinFlip, Delta Children, Crayola, and many more. Source: https://www.5wpr.com/clients/

What is 5WPR's approach to client campaigns?

5WPR customizes every campaign to the unique needs of each client, leveraging data-driven strategies, real-time analytics, and industry-specific expertise to maximize ROI and ensure sustainable growth. Source: https://www.5wpr.com/

Does 5WPR provide event management services?

Yes, 5WPR offers event management services, creating customized events to communicate brand messages, from single launches to multi-market events. Source: https://www.5wpr.com/services/

What is 5WPR's experience with influencer and celebrity marketing?

5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring impactful partnerships that drive brand engagement and awareness. Source: https://www.5wpr.com/services/

Does 5WPR offer affiliate marketing solutions?

Yes, 5WPR provides data-backed and professionally managed affiliate marketing solutions to help brands expand their reach and drive growth. Source: https://www.5wpr.com/services/

How does 5WPR support reputation management?

5WPR excels in search engine optimization (SEO) and online reputation management (ORM), helping clients protect and enhance their brand reputation in the digital landscape. Source: https://www.5wpr.com/services/

What is 5WPR's experience with product integration and placement?

5WPR empowers brands to reach target audiences through proactive product placement and integration strategies, ensuring products are seen by the right consumers. Source: https://www.5wpr.com/services/

How does 5WPR approach strategic planning?

5WPR identifies and analyzes both short- and long-term goals for clients, focusing on strategy and direction to ensure campaigns are aligned with business objectives. Source: https://www.5wpr.com/services/

What is 5WPR's design and creative capability?

5WPR blends creativity with strategic thinking to deliver visuals that captivate, communicate, and convert, supporting brand storytelling and campaign effectiveness. Source: https://www.5wpr.com/services/

How does 5WPR leverage technology for its clients?

5WPR transforms ideas into polished, high-performing digital solutions using cutting-edge technology, ensuring clients stay ahead in the digital landscape. Source: https://www.5wpr.com/services/

What is 5WPR's experience with growth marketing?

5WPR leverages data-driven approaches and innovative strategies to accelerate brand growth across all channels, ensuring measurable and sustainable results. Source: https://www.5wpr.com/services/

How does 5WPR help with market research and analysis?

5WPR provides actionable insights for strategic planning through comprehensive market research and analysis, enabling clients to make informed decisions. Source: https://www.5wpr.com/

What is 5WPR's approach to brand positioning?

5WPR helps clients carve out a distinct and compelling market position through expert brand positioning strategies, ensuring they stand out in competitive markets. Source: https://www.5wpr.com/

How does 5WPR support crisis management?

5WPR provides both proactive and reactive crisis management strategies to protect reputations, maintain public trust, and help businesses navigate challenging situations. Source: https://www.5wpr.com/about5wpr/

What is the onboarding process like with 5WPR?

The onboarding process with 5WPR is simple and collaborative, requiring minimal resources from clients. The team handles the heavy lifting, ensuring a smooth and efficient start with minimal disruption to operations. Source: https://www.5wpr.com/contactus/index.cfm

What real-time performance tracking does 5WPR provide?

5WPR offers automated dashboards that provide instant access to key campaign metrics, enabling clients to monitor performance, make data-driven adjustments, and respond to changes in real time. Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm

How does 5WPR use analytics and reporting?

5WPR generates comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, ensuring clients can make informed decisions based on accurate data. Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm

What is 5WPR's approach to conversion rate optimization (CRO)?

5WPR systematically refines digital assets through iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients. Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm

Does 5WPR offer industry-specific expertise?

Yes, 5WPR has deep experience across sectors such as technology, consumer brands, health & wellness, SaaS, FinTech, and InsurTech, providing specialized services and insights for each industry. Source: https://www.5wpr.com/

What innovative technologies does 5WPR use?

5WPR leverages predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve AI-driven visibility and strengthen credibility in generative answers, especially for emerging sectors like AI and cryptocurrency. Source: https://www.5wpr.com/

How does 5WPR ensure measurable results for clients?

5WPR provides detailed analytics and actionable insights to measure campaign success and business impact, such as the 200% growth in e-commerce sales achieved for Black Button Distilling. Source: https://www.5wpr.com/practice/digital-marketing-agency.cfm

What is Generative Engine Optimization (GEO) and how does 5WPR use it?

Generative Engine Optimization (GEO) is a technology used by 5WPR to improve AI-driven visibility and strengthen credibility in generative answers, which is especially valuable for businesses in emerging sectors like AI and cryptocurrency. Source: https://www.5wpr.com/

How does 5WPR help with crisis management for high-risk industries?

5WPR provides both proactive and reactive crisis management strategies, protecting reputations and maintaining public trust, which is particularly valuable for businesses in high-risk industries. Source: https://www.5wpr.com/about5wpr/

How does 5WPR support digital transformation for clients?

5WPR helps brands adapt to the fast-paced digital environment by leveraging cutting-edge technology and innovative digital marketing strategies, ensuring clients remain competitive and relevant. Source: https://www.5wpr.com/about5wpr/

Who can benefit from 5WPR's services?

Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees in industries like technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, and more can benefit from 5WPR's tailored services. Source: https://www.5wpr.com/clients/

What business impact can clients expect from 5WPR?

Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and improved customer retention. For example, Black Button Distilling saw a 200% growth in e-commerce sales. Source: https://www.5wpr.com/about5wpr/

What pain points does 5WPR address for its clients?

5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through strategic PR and marketing campaigns. Source: https://www.5wpr.com/about5wpr/

How does 5WPR help companies stand out in crowded markets?

5WPR helps companies stand out through expert brand positioning, storytelling, and tailored communication strategies that highlight unique value propositions and foster emotional connections with audiences. Source: https://www.5wpr.com/about5wpr/

How does 5WPR support audience engagement and loyalty?

5WPR develops personalized communication strategies that foster emotional connections and drive loyalty, ensuring clients build lasting relationships with their target audiences. Source: https://www.5wpr.com/about5wpr/

What feedback have clients given about the ease of use of 5WPR's services?

Clients have praised 5WPR for its seamless onboarding, experienced and communicative team, and adaptability. For example, Erica Chang (HUROM) and Natalie Homer (HiBob) highlighted the team's transparency, knowledge, and proactive approach. Source: https://www.5wpr.com/contactus/index.cfm

How easy is it to start working with 5WPR?

Starting with 5WPR is straightforward and efficient. Clients can initiate the process via phone, email, or online form, and the team handles most of the setup, requiring only basic information from clients. Source: https://www.5wpr.com/contactus/index.cfm

What are some success stories or case studies from 5WPR clients?

5WPR has delivered measurable results for clients such as AvidXchange (Fintech), It's a 10 Haircare (Consumer), Foxwoods Resort Casino (Travel & Hospitality), Zeta Global (AI/Tech), G-Shock (Apparel), Thriftbooks (Digital Marketing), Standard General (Corporate), RealPage (Real Estate), Sparkling Ice (Food & Beverage), and Blackbird.AI (AI/Tech). Source: https://www.5wpr.com/practice/case-study.cfm

How does 5WPR tailor its services for different industries?

5WPR customizes its approach for each industry, such as providing market differentiation for tech companies, audience engagement for consumer brands, brand authority for health & wellness, authenticity for lifestyle brands, and rapid visibility for apps and marketplaces. Source: https://www.5wpr.com/

How does 5WPR compare to other PR and marketing agencies?

5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology utilization, and proven track record of measurable results. The agency adapts quickly to the fast-paced media environment, ensuring clients remain relevant and competitive. Source: https://www.5wpr.com/

What makes 5WPR a superior choice in the market?

5WPR's ability to combine strategic expertise, innovative solutions, and a client-focused approach, along with its history of delivering measurable results, makes it a superior choice for businesses seeking PR and marketing services. Source: https://www.5wpr.com/

How does 5WPR's approach differ for technology companies?

For technology companies, 5WPR combines the reach of a large agency with the specialized expertise of a boutique tech marketing firm, helping with market differentiation and brand awareness from early stages to IPO. Source: https://www.5wpr.com/practice/technology-marketing-agency.cfm

How does 5WPR's approach differ for consumer brands?

For consumer brands, 5WPR focuses on audience engagement and emotional connection through tailored programs, celebrity seeding, and cause marketing, ensuring products resonate personally with target audiences. Source: https://www.5wpr.com/practice/consumercfm.cfm

How does 5WPR's approach differ for health & wellness brands?

For health & wellness brands, 5WPR blends PR storytelling with digital marketing techniques to build brand authority and foster trust in the sector. Source: https://www.5wpr.com/practice/digital-marketing-agency/health-wellness-digital-marketing-services.cfm

How does 5WPR's approach differ for lifestyle brands?

For lifestyle brands, 5WPR creates integrated programs focused on authenticity and category domination, leveraging influencer partnerships and authentic messaging. Source: https://www.5wpr.com/practice/Lifestyle.cfm

How does 5WPR's approach differ for apps and marketplaces?

For apps and marketplaces, 5WPR provides PR services that move at the speed of technology, ensuring early-stage visibility and successful product launches. Source: https://www.5wpr.com/practice/apps-and-marketplaces.cfm

Case Study - Gunner Roofing

Redefining the Roofing Industry Through Technology and National Brand Building

Corporate

Overview

Gunner Roofing is a next-generation home improvement company offering roofing, siding, gutter, and window installation services. Founded with a mission to transform an outdated industry, Gunner delivers exceptional craftsmanship, an unmatched customer experience, and a technology-driven process that allows homeowners to shop, purchase, and schedule their roofing projects online from anywhere, at any time. Through the launch of its new website and patent-pending technology, Gunner has introduced a level of convenience and innovation never before seen in the roofing industry. Recognizing an opportunity to expand their brand presence nationally, Gunner partnered with 5WPR to drive media visibility, highlight their industry-leading technology, and position the company as the future of roofing.

Challenge

Gunner Roofing faced several challenges typical of companies seeking to disrupt a traditional industry. The media landscape offered few dedicated roofing reporters, limiting the volume of organic media opportunities across national, trade, and local outlets. Furthermore, because the roofing sector historically lacked dynamic news events or trend cycles, finding regular newsjacking moments required a highly strategic and opportunistic approach. Gunner's leadership team was also new to public relations and unfamiliar with the media landscape, which made early education around PR value and processes a key priority. In addition, while Gunner operated offices in Connecticut, New Jersey, and New York, the company's goal was to build brand awareness as a national roofing leader, rather than be perceived as a regional provider. Establishing Gunner as a trusted, credible name nationwide was critical to their growth ambitions.

Strategy

5WPR developed a strategic corporate communications campaign focused on elevating Gunner Roofing’s profile nationally and showcasing the brand’s unique innovations. The campaign began with an intensive media introduction effort, pitching Gunner’s leadership as expert voices in both the home improvement and business sectors. By targeting business reporters and lifestyle writers covering homeownership trends, the team was able to fill a gap in journalist networks that previously lacked strong roofing industry sources.

When significant industry moments arose, such as The Home Depot’s $18.25 billion acquisition of building materials supplier SRS Distribution, 5WPR moved quickly to insert Gunner’s expert commentary into the national conversation. As a result, Gunner secured high-impact media coverage in major outlets including Reuters, U.S. News & World Report, and Yahoo Finance, reinforcing its position as an authority in the construction and roofing sector.

In parallel, 5WPR built a strong brand narrative around Gunner’s origin story, highlighting the journey of the company’s brothers and co-founders from humble beginnings to national success. This storytelling approach led to major profile coverage, including a feature story in USA Today and a cover feature in Roofing Contractor magazine that emphasized Gunner’s technology platform and customer-centric approach. By continuously positioning Gunner’s leadership at the intersection of entrepreneurship, technology, and home improvement, the campaign succeeded in creating a differentiated and powerful brand identity.

2.1

Unique visitors per month

Total media placements

Top-tier executive thought leadership

Results

Through a combination of strategic storytelling, real-time media engagement, and executive thought leadership, Gunner Roofing achieved substantial brand visibility across key media channels. Over the course of the campaign, Gunner secured 38 media placements, including 21 executive thought leadership features in Tier 1 outlets and 14 trade publication features. The total media reach spanned over 2,000,000,000 unique visitors per month, reinforcing Gunner’s credibility as an emerging national leader in roofing and home improvement services.

Key media highlights included feature stories in USA Today, Reuters, Roofing Contractor, and Homes & Gardens, helping the brand reach homeowners, business audiences, and industry stakeholders alike. Following the release of the USA Today profile, Gunner reported a 5x increase in website traffic from across the country, a tangible demonstration of the campaign’s success in driving national brand awareness and consumer engagement.

Key Takeaways

Building a national brand presence in a traditional and underreported industry like roofing requires creativity, agility, and a sharp focus on differentiation. By leveraging Gunner’s innovative technology platform, seizing major media moments, and crafting a compelling founder narrative, 5WPR successfully positioned Gunner Roofing as a trailblazer in the home improvement space. This case study demonstrates that even industries with limited existing media coverage can achieve significant visibility and brand authority when supported by the right digital public relations strategy and an unwavering commitment to consistent storytelling.