AMPLIFYING EXPERT & CELEBRITY VOICES TO LAUNCH NEW LASER TECHNOLOGY & IGNITE CONSUMER INTEREST

We elevated Lumenis within the broader beauty conversation by leveraging the brand's key relationships with medical professionals to enhance credibility, encourage trials and reviews, and increase overall awareness of Lumenis' technologies. By tapping into a strong network of expert MDs, we identified and collaborated with celebrity and influencers on behalf of the brand to produce unique "seeing is believing" content and authentic endorsements, ultimately boosting wide-scale visibility and consumer excitement. Notable partners for priority treatment launches included Kyle Richards, Denise Richards, Rachel Zoe, celebrity aesthetician Joie Tavernise, celebrity and media maven Nurse Jamie, celebrity dermatologist Dr. Doris Day, and many more. Our approach created a credible and compelling narrative around Lumenis' technologies which boosted consumer education, trust, and organic buzz.

This campaign generated 22K+ earned, traditional, and social media placements, totaling 3.4B+ impressions within two years. Partnerships with influential celebrities and content creators increased the brand's social following by 170.5% in just one year, expanding their reach and engagement with potential customers. The increased visibility and brand engagement drove substantial website traffic, with visits increasing to over 1,000 per day. Most importantly, the coverage translated to increased foot traffic into key spas and offices for treatments, indicating a direct conversion from media action to consumer action.