Broadcast ROI: Driving Massive Brand Impact Through Strategic Earned Media Placement

Overview

Broadcast media remains a powerful tool in PR, offering unmatched visibility, credibility, and urgency for consumer brands. At 5WPR we build and execute a broadcast-first approach across national and regional markets that helps clients break through the noise and convert media exposure into meaningful brand results. This case study highlights how our consistent earned media strategy drives measurable ROI, turning on-air moments into increased traffic, sales, and consumer engagement.

Challenge

Securing placements on national and regional broadcast segments remains highly competitive. Producers juggle tight segments, editorial demands, and audience relevance, which makes getting a brand on air and ensuring it resonates a significant challenge. For emerging consumer brands, the goal goes beyond exposure. Segments need to be translated directly into sales, search demand, and web traffic.

5WPR pursues a strategic framework designed to consistently deliver broadcast coverage and convert those wins into real time business outcomes.

Strategy

Our national and regional broadcast approach is rooted in editorial value, cultural relevance, and consumer insight. We identify high-performing show formats and tailor our pitches to match each show’s tone, structure, and audience. We develop segment ideas tied to seasonal trends, consumer behaviors, or viral moments to ensure the product narrative feels timely and visually compelling.

We prepare brands for broadcast success by collaborating with media trained experts, dermatologists, influencers, and beauty editors who act as credible spokespeople. Camera ready assets and talking points are always ready to ensure smooth engaging segments.

This cohesive approach ensures our placements not only run but perform.

Results

Our strategy drives strong results across clients and markets.

APRILSKIN’s Calendula Peel Off Mask features on TODAY during viral beauty trends leading to a sixfold spike in web traffic and sales immediately after airing. Medicube’s Collagen Glow Booster Milk Serum sells out Amazon inventory following a TODAY segment on global skincare trends.

Filorga’s NCEF Revitalize Cream and Serum appears on Good Day Philly in a Mother’s Day gift guide with on screen QR codes scanned over 100 times within minutes demonstrating clear regional audience engagement.

Catrice’s Magic Shine Eraser features on TODAY in a beach bag roundup selling out the same day with Amazon sales up 90 percent and Shopify sales rising 142 percent.

The Mane Choice’s Leave In Conditioner wins a Shop TODAY Beauty Award selling more units on Amazon on the day of airing than in the prior two months combined.

Key Takeaways

A broadcast first PR strategy executed with cultural fluency editorial sensitivity and media ready assets remains one of the most effective levers for immediate brand impact. Our ongoing work across national and regional markets proves that with the right pitch and partner earned media placements directly influence sales and consumer behavior.

Our consistent broadcast strategy drives long term value and ROI, turning viewership into visibility and visibility into measurable growth.