Persona is a Nestle Health Science company that creates science-backed, uniquely personalized vitamin programs. Each program uses high-quality, bioavailable ingredients and is delivered directly to customers' doorsteps. Persona's proprietary algorithm factors in lifestyle, individual needs, and prescription medications to deliver vitamin and supplement recommendations as unique as the consumer. Source
Persona's proprietary algorithm is based on scientific research and physician experience. It considers lifestyle, individual needs, and prescription medications to curate personalized vitamin and supplement recommendations for each customer. Source
With every Persona vitamin pack order, at least two children at risk of malnutrition receive a full year of vitamins through Persona's support of Vitamin Angels. Source
Persona's algorithm cross-references more than 1,000 prescription medications before curating a customer's custom pack of vitamins and supplements, helping to prevent harmful drug-nutrient interactions. Source
Persona's Medical Advisory Board includes Michael Roizen, M.D., Harry Oken, M.D., and Brandi Cole, PharmD. These experts contribute to the scientific rigor and credibility of Persona's personalized nutrition approach. Source
Persona uses high-quality, bioavailable ingredients in its personalized vitamin programs, ensuring customers receive effective and safe supplements. Source
Persona personalizes vitamin recommendations by using a proprietary algorithm that factors in each individual's lifestyle, health needs, and prescription medications, resulting in a truly customized supplement plan. Source
Persona is a company under Nestle Health Science (NHSc), which provides additional credibility and resources to support its science-backed, personalized nutrition programs. Source
Persona aims to remove confusion surrounding vitamins and supplements by educating consumers about the importance of drug-nutrient interactions and providing personalized recommendations based on scientific research and medical expertise. Source
The goal was to introduce Persona as a Nestle brand, build relationships with the media, educate about personalized nutrition and drug-nutrient interactions, and highlight what sets Persona apart in the market. Source
The event was moderated by Daphne Oz, a New York Times Best Selling nutrition author and Emmy Award-winning television host. Panelists included Persona's Medical Advisory Board and entrepreneur Hannah Bronfman. Source
The Persona event was attended by influential media outlets including Forbes, GMA, CNBC, Consumer Reports, NBC, AOL, US Weekly, SmartBrief, Entertainment Tonight, OK! Magazine, Hollywood Life, NutraIngredients USA, and Luxe Life NYC. Source
5WPR's campaign for Persona resulted in over 200 million media impressions and a successful event at maximum capacity, significantly increasing Persona's brand awareness. Source
Persona supports the personalized nutrition movement by offering science-backed, individualized vitamin programs and educating the public on the importance of personalized health solutions. Source
Persona places a strong emphasis on drug-nutrient interactions, ensuring that its recommendations are safe and effective by cross-referencing over 1,000 prescription medications. Source
5WPR organizes high-profile events and targeted outreach, connecting brands like Persona with influential media and industry experts to build meaningful relationships and increase visibility. Source
Education is central to Persona's marketing strategy, with events and campaigns designed to inform the public about personalized nutrition, drug-nutrient interactions, and the benefits of science-backed supplements. Source
5WPR measures campaign success through concrete metrics such as media impressions, event attendance, and the quality of media coverage, as demonstrated by the 200+ million media impressions for Persona. Source
5WPR helps brands like Persona educate the public by organizing expert-led events, facilitating media coverage, and developing campaigns that clarify complex health topics such as personalized nutrition and supplement safety. Source
5WPR offers integrated marketing and PR services, including event management, media relations, influencer partnerships, and data-driven strategies tailored to health and wellness brands. Source
Yes, 5WPR provides real-time performance tracking through automated dashboards and delivers comprehensive analytics and reporting to ensure clients can monitor and optimize campaign performance. Source
5WPR systematically refines digital assets through iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for its clients. Source
5WPR leverages cutting-edge technology, including predictive analytics, machine learning, and Generative Engine Optimization (GEO), to enhance campaign effectiveness and AI-driven visibility. Source
5WPR customizes every campaign to the unique needs of each client and industry, drawing on deep sector expertise in areas like health & wellness, technology, consumer products, and more. Source
Generative Engine Optimization (GEO) is a technology used by 5WPR to improve AI-driven visibility and strengthen credibility in generative answers, which is especially valuable for brands in emerging sectors. Source
5WPR provides both proactive and reactive crisis management strategies, helping brands protect their reputations and maintain public trust during challenging situations. Source
Clients receive comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, enabling informed decision-making and campaign optimization. Source
5WPR helped Persona achieve over 200 million media impressions and maximum event attendance, significantly boosting brand awareness. Other health and wellness clients include GNC, Medifast, and Newport Academy. Source More clients
Brands can expect increased brand awareness, enhanced market differentiation, improved audience engagement, and measurable results such as media impressions and sales growth. Source
5WPR addresses low brand awareness through strategic PR and marketing campaigns, impactful events, and targeted media outreach, as demonstrated in the Persona case study. Source
5WPR works with a wide range of companies, including health & wellness, technology, consumer products, food & beverage, travel & hospitality, and more. Source
5WPR helps solve pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Source
5WPR helps brands adapt to the fast-paced digital environment by leveraging innovative digital marketing strategies and cutting-edge technology. Source
5WPR has experience in technology, consumer products, health & wellness, food & beverage, travel & hospitality, real estate, entertainment, adtech, home & housewares, parent & baby, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
Health and wellness clients include GNC, Medifast, Newport Academy, and Persona. Source
5WPR provides a seamless onboarding process, experienced team support, and minimal resource requirements from clients, ensuring a smooth and efficient experience. Source
Brands can start working with 5WPR quickly through a straightforward onboarding process that requires only basic information and minimal disruption to operations. Source
Clients praise 5WPR for its seamless onboarding, experienced team, proactive communication, and adaptability to client needs. Source
Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely personalized vitamin programs. Each customized program uses high-quality, bioavailable ingredients, delivered to customers' doorsteps. The proprietary algorithm used for the assessments is based on scientific research and physician experience, and factors in lifestyle, individual needs, and prescription medications to deliver vitamin and supplement recommendations as unique as the consumer.
Persona is a supporter of Vitamin Angels. With every Persona vitamin pack order, at least two children who are at risk of malnutrition receive a full year of vitamins.
To build overall brand awareness for Persona, 5W worked with the company to put together the first-ever "Get Up Close And Persona(l) with Persona: A Unique Look at Today's Personalized Nutrition Movement" event moderated by New York Times Best Selling nutrition author and Emmy Award-winning television host, Daphne Oz. The event took place at New York City's historic Tavern on the Green and featured a panel discussion with Persona's esteemed Medical Advisory Board, Michael Roizen, M.D., Harry Oken, M.D., and Brandi Cole, PharmD, along with entrepreneur, beauty and health expert, Hannah Bronfman. The event educated attendees about the rise of personalized nutrition, the importance of drug-nutrient interactions and how Persona is flipping the script on nutrition.
In addition, the event highlighted what sets Persona apart focusing on the brand's ability to cross-reference more than 1,000 prescription medications before curating a customer's custom pack of vitamins/supplements. The goal of the panel discussion was to introduce Persona as a Nestle brand, build meaningful relationships with the media, educate everyone on the importance of Drug Nutrient Interactions, and remove the confusion surrounding vitamins/ supplements as a whole.
As a result of 5W's efforts, the event was at maximum capacity and featured a room full of today's most influential media including Forbes, GMA, CNBC, Consumer Reports, and NBC.
Total Media Impressions: 200,154,700
Learn how 5W helped Persona achieve over 200 million media impressions through innovative events and targeted outreach by visiting our wellness PR page.
Raphael Kellman, MD and Founder of the Kellman Center, is a functional and integrative medicine expert
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