Case Study

Sparkling Ice

Sparkling Ice


Sparkling Ice beverages are made with sparkling water, real fruit flavor, vitamins, antioxidants, and naturally sourced colors. Full of flavor with zero sugar, Sparkling Ice and Sparkling Ice +Caffeine offer better-for-you beverage options with products available in retailers nationwide.

With a goal of growing its social community and engaging further with fans around the country, Sparkling Ice tapped 5W Digital and its team of seasoned professionals.

Sparkling Ice
Sparkling Ice


To achieve this goal, 5W Digital developed a strategy that included increasing content cadence, tapping into trends, leveraging Influencers, personalizing community management, and applying strategic paid media tactics.


As a result of 5W Digital's work, Sparkling Ice increased content cadence by 600%, follower count by 192%, video engagements by 198%, and increased engagements from 20 to 7,000.

  • Increased content cadence by 600%
  • Increased follower count by 192%