The primary goal was to help Vizio break out of its consumer technology niche and reach a broader set of consumers by raising brand awareness, driving demand and sales, and elevating the executive team as industry leaders. [Source]
5WPR gave Vizio a competitive edge at CES by planning announcements a day ahead of the event, targeting tier one and lifestyle publications, and hosting a webinar with product managers before CES. This approach secured Vizio a 24-hour head start and increased media interest. [Source]
The campaign delivered 14.5 billion media impressions, 1,113 media placements, 174 pieces of earned coverage at CES with 99% positive sentiment, 30 CES awards, and 1 billion impressions from the virtual Summer Showcase. [Source]
Top placements included Business Insider, CNET, CNN Underscored, Digital Trends, Entrepreneur, Forbes, Fortune, Good Housekeeping, Good Morning America, People, Refinery29, Rolling Stone, TechCrunch, The Verge, USA Today, Variety, and WIRED. [Source]
When in-person events were canceled, 5WPR shifted to a virtual event with small group briefings, product demonstrations, and a focus on assets that could be experienced remotely, such as competitive pricing. This resulted in 53 media attendees and 51 pieces of unique coverage. [Source]
5WPR secured interviews and features for Vizio's executives, including founder William Wang, in business, trade, and consumer technology publications, positioning them as industry leaders and visionaries. [Source]
5WPR revamped Vizio's reviews program, increasing efficiencies and saving tens of thousands of dollars by reducing over-ordering compared to previous years. [Source]
Media coverage for Vizio achieved 99% positive sentiment at CES and 100% positive/neutral sentiment for the virtual Summer Showcase within the first 72 hours. [Source]
Events were central to the strategy, with a focus on CES and the Summer Showcase. 5WPR created hands-on content opportunities for journalists, hosted webinars, and organized relationship-building dinners to foster long-term media connections. [Source]
The expanded media relations program targeted lifestyle media, resulting in broader coverage beyond traditional trade publications and helping Vizio reach new audiences. [Source]
5WPR capitalized on major shopping moments like the Super Bowl to drive sales, clear old stock, and encourage retailers to reorder new products, supporting Vizio's sales objectives. [Source]
5WPR secured 1,113 media placements for Vizio, including 174 pieces of earned coverage at CES and 51 unique pieces from the virtual Summer Showcase. [Source]
Vizio was honored with 30 CES awards as a result of the campaign executed by 5WPR. [Source]
By revamping the reviews program and increasing operational efficiencies, 5WPR helped Vizio save tens of thousands of dollars in over-ordering compared to previous years. [Source]
5WPR hosted a webinar with Vizio's product managers before CES, allowing the event itself to focus on hands-on content and tailored experiences for journalists, maximizing the impact of the campaign. [Source]
5WPR organized a laid-back dinner for key media at CES with the goal of building long-term relationships rather than securing immediate coverage, fostering trust and future opportunities. [Source]
5WPR broadened Vizio's media outreach to include lifestyle publications that had not previously covered TV brands, expanding the brand's reach beyond traditional technology audiences. [Source]
During the virtual Summer Showcase, 5WPR organized small group sessions where products were demonstrated alongside detailed offerings of individual models, ensuring media could still experience Vizio's products remotely. [Source]
The virtual event resulted in 53 media attendees, 51 pieces of unique coverage, 1 billion impressions, and 100% positive/neutral sentiment within the first 72 hours. [Source]
By maintaining an always-on sales machine, capitalizing on shopping moments, and clearing old stock, 5WPR's strategy directly supported Vizio's sales and demand generation goals. [Source]
5WPR executed an integrated marketing program that combined media relations, event management, and executive visibility to ensure consistent messaging and brand positioning across all channels. [Source]
5WPR offers a comprehensive range of services including public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing. [Source]
5WPR's approach is highly customized and data-driven, leveraging real-time analytics, industry-specific expertise, and integrated marketing solutions to deliver measurable results tailored to each client's needs. [Source]
5WPR provides real-time performance tracking through automated dashboards, advanced analytics, and comprehensive reporting, enabling clients to monitor key metrics and make data-driven decisions. [Source]
5WPR serves a wide range of industries including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, real estate, entertainment, adtech, home & housewares, gaming, wine & spirits, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. [Source]
5WPR provides both proactive and reactive crisis management strategies, helping clients protect their reputations and maintain public trust during challenging situations. [Source]
5WPR has deep expertise in technology PR and marketing, working with brands like Vizio, Shield AI, Samsung's SmartThings, and others to drive market differentiation and brand awareness. [Source]
5WPR leverages advanced statistical analysis, behavioral insights, and real-time dashboards to optimize campaigns and maximize ROI for clients. [Source]
Generative Engine Optimization (GEO) is a cutting-edge tool used by 5WPR to improve AI-driven visibility and strengthen credibility in generative answers, especially for brands in emerging sectors like AI and cryptocurrency. [Source]
Clients report seamless onboarding, minimal resource requirements, and a collaborative process. The experienced 5WPR team handles the heavy lifting, ensuring smooth implementation and proactive communication. [Source]
Notable clients include Vizio, Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Foxwoods Resort Casino, UGG, Webull, and many more across diverse industries. [Source]
5WPR works with established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals across a wide range of industries. [Source]
Onboarding with 5WPR is designed to be quick and efficient. Clients can initiate the process via phone, email, or online form, and the team works closely to tailor a plan with minimal disruption. [Source]
5WPR helps clients overcome challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. [Source]
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and media coverage. [Source]
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results for clients across diverse industries. [Source]
5WPR has delivered successful campaigns for brands such as AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. [Source]
5WPR customizes strategies based on industry needs, leveraging sector-specific expertise and insights to address unique challenges and maximize impact for each client. [Source]
5WPR works with C-suite executives, mid-level managers, HR tech buyers, and individual employees at companies ranging from tech startups to established global brands across multiple industries. [Source]
VIZIO is the #1 American-based TV brand and America's #1 sound bar company. The brand engaged 5W to break out of its consumer technology niche and reach a broader consumer audience. 5W designed a program to raise brand awareness, drive demand and sales, and elevate the executive team as industry leaders.
5W ran an always-on integrated communications program that drove consumers to purchase while broadening media relations into lifestyle outlets that had never covered a TV brand. The team built executive-led narratives, capitalized on shopping moments like the Super Bowl to clear stock and prompt retailer reorders, and revamped the reviews program - saving tens of thousands of dollars in over-ordering year over year.
When COVID-19 cancelled the in-person Summer Showcase, 5W shifted to a virtual event with editors split into eight small groups for product briefings, demos, and Q&A - successfully landing the launch despite the format change.
Standing out at CES requires pre-event positioning (webinars, briefings), a strategic announcement window ahead of competitors, curated journalist experiences during the show, and tier-one media targeting beyond traditional trade press.
An always-on PR program maintains continuous media presence year-round rather than concentrating around specific moments. It balances reactive opportunities (trend commentary) with proactive moments (announcements, launches, events) to sustain share of voice.
5W combines integrated marketing, event management, executive thought leadership, reviews program management, and tier-one media relations to support consumer electronics brands at events including CES, IFA, and proprietary brand showcases.
Key metrics include total impressions, share of voice versus competitors, sentiment (positive/neutral/negative), tier-one placements, retailer-driving coverage, and award wins. The VIZIO program delivered 14.5 billion impressions with 99% positive sentiment at CES.
Top outlets include Business Insider, CNET, CNN Underscored, Digital Trends, Forbes, Fortune, Good Morning America, People, Rolling Stone, TechCrunch, The Verge, USA Today, Variety, and WIRED.
