Case Study

MVP Collections

MVP Collections


MVP Collections creates clothing for the big and tall man who's looking for stylish options that fit both his personality and frame. Established in 2016, the menswear collection was founded by former three-time MLB All-Star and 1995 MVP, Mo Vaughn, and fashion industry veteran, Diane Cutuli Bennett. Recently, they' ve welcome partner Frank Thomas, two-time MVP and MLB Hall of Famer, to their team.

Made in the USA, MVP Collections offers a wide range of styles and sizes including athleisure, weekend, and night out pieces that are designed to provide an easy transition from day to night. The client tasked 5W with the goal of positioning MVP Collections as the premier brand for men's big & tall stylish fashion, at an affordable price point.

MVP Collections
MVP Collections


To achieve results, 5W implemented a media plan based on the brand's core identity. Through targeted media outreach the 5W team worked to establish Mo Vaugh, Frank Thomas, and Diane Cutuli Bennett as experts within the big & tall men's fashion industry. Mo Vaughn and Frank Thomas' friendship both on and off the MLB field was leveraged as a unique partnership. And as both men are former MVP's of America's pastime sport, an emphasis was made on the brand's "Made in America" proposition.

Additionally, 5W leveraged company news announcements such as Frank Thomas joining MVP Collections as a new partner, his compelling personal story, and new product and collection launches including the Frank Thomas' inspired collection, to continue a steady flow of coverage.


Media placements.


Media impressions.


As a result of 5W's thorough and strategic outreach, MVP Collections has seen success in coverage with placements in broadcast, print, and online media.

Total Media Impressions: 191,086,658

Total Placements: 134

  • Forbes
  • WWD
  • ABC News
  • New York Post
  • Essence
  • Fashionista
  • Black Enterprise
  • Mr
  • Inside Hook
  • Mic