Case study · DIGITAL MANUFACTURING & SUPPLY CHAIN
Real-Time Supply Chain Commentary Makes Fictiv's CEO a Go-To Manufacturing Voice
A long-term media program that kept pace with global supply chain disruption earned Fictiv 322 placements, including 190 feature stories, and 2.08 billion media impressions.
322
Total Placements
190
Feature Stories
2.08B
Media Impressions
Overview
PRACTICE: Earned Media | Executive Positioning | Trade Media
Fictiv is a digital manufacturing company scaling fast in a complex, technical sector. It needed consistent, high-impact visibility to stand out as a category leader, with CEO Dave Evans recognized as an essential voice on manufacturing innovation.
Discover
Global volatility was reshaping supply chains, and every new disruption sent business reporters looking for experts who could explain it. Fictiv's challenge was to have a credible view ready each time while keeping a technical story clear enough for business press.
Define
“When supply chains make the news, the experts who explain them make the story.”
5W paired steady coverage on Fictiv's platform with rapid commentary on world events, positioning both the company and its CEO as voices on the future of manufacturing.
How 5W ran the program
Drive
- Kicked off with the Series E. Fictiv's Series E announcement generated major national coverage and set the stage for the storytelling that followed.
- Kept a steady media cadence. Consistent placements highlighted Fictiv's role in digitizing and modernizing supply chains.
- Adjusted messaging in real time. As geopolitical tensions and economic shifts hit supply chains, 5W updated Fictiv's messaging to keep the company at the center of the conversation.
- Positioned CEO Dave Evans as a trusted expert. 5W positioned Evans as a source on manufacturing innovation, future-of-work trends, and supply chain transformation.
- Balanced business and trade press. Top-tier business coverage reached investors, while vertical trade outlets reached enterprise decision-makers.
Results
322 total placements · 190 feature stories
Fictiv's profile grew in business and tech media, cementing its leadership in a fast-moving category.
- Coverage in Bloomberg, Forbes, the Financial Times, Business Insider, PitchBook, Axios and TechCrunch.
- CEO Dave Evans recognized as a top thought leader in manufacturing and supply chain innovation.
- Fictiv positioned as the defining player in digital manufacturing in a competitive, innovation-driven space.
Coverage included
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