Case Study - Fictiv
How 5WPR Positioned Fictiv as a Leader in Digital Manufacturing and Supply Chain Innovation
Overview
Fictiv, the leader in digital manufacturing and supply chain innovation, partnered with 5WPR to expand brand awareness and solidify its reputation as a critical voice in the manufacturing and supply chain sectors. With global operations and a mission to drive agility and resilience across supply chains, Fictiv needed a public relations strategy that would position the company at the forefront of conversations about global manufacturing, economic shifts, and the future of supply chain technology.
Challenge
Fictiv faced several challenges typical of a rapidly growing company in a competitive and highly technical sector. The primary challenge was to maintain a consistent flow of high-quality media coverage to establish Fictiv as the undisputed leader in digital manufacturing and supply chain solutions. Additionally, as the company operated in a space deeply impacted by global events, it was critical to remain agile in messaging to ensure that Fictiv's positioning remained relevant to evolving market trends, economic changes, and the shifting landscape of the global supply chain. The goal was not only to highlight the company's technical capabilities but also to increase the credibility of CEO Dave Evans as a leading voice in manufacturing and supply chain innovation.
Strategy
5WPR's campaign for Fictiv began with a major Series E funding round announcement, which generated significant media coverage and positioned Fictiv for further growth. From there, 5WPR focused on securing a steady cadence of media placements, consistently featuring Fictiv's leadership in digital manufacturing and its role in transforming supply chains.
Given the global volatility affecting supply chains, the messaging was refined regularly to keep Fictiv at the forefront of discussions surrounding supply chain resilience, agility, and the impact of geopolitical tensions on manufacturing. A key part of the strategy was to position CEO Dave Evans as a thought leader and go-to expert in the sector, leveraging his expertise to comment on emerging trends, technological advancements, and the future of manufacturing.
5WPR also tapped into strategic media opportunities, ensuring Fictiv's presence in top-tier business outlets as well as specialized trade publications to broaden the company's visibility and credibility.
Results
The campaign successfully generated 322 placements and pickups, including 190 feature articles, accumulating a total of 2.08 billion media impressions. These placements included key press highlights in major publications such as Business Insider, Bloomberg, Forbes, Financial Times, Nasdaq, Pitchbook, Axios, TechCrunch, and Built In, among others.
This sustained media presence significantly boosted Fictiv's brand recognition and positioned the company as the leader in digital manufacturing and supply chain innovation. Additionally, Dave Evans was established as a recognized voice in the space, helping to build Fictiv's credibility and differentiate it from competitors in a highly competitive market.
Key Takeaways
Building long-term brand leadership in a rapidly evolving sector requires more than just an initial splash; it requires consistent, timely media engagement and a clear, forward-thinking narrative. Fictiv's success with 5WPR via a tech PR campaign demonstrates that with the right strategy and execution, even in a crowded industry, a company can carve out a dominant position as a thought leader and trusted authority in its field.
