Verzasca Group is a South Florida-based residential and commercial real estate firm led by former NHL star Darius Kasparaitis and finance and real estate professional Tim Lobanov. The company focuses on developing luxury living spaces in the Miami area.
The main goal was to raise the profile of Verzasca Group and its executives, establish a strong brand, and support sales, financing, and development efforts for their real estate projects in Miami's Bay Harbor Islands.
5WPR announced the formation of Verzasca Group alongside its capstone projects, Pearl House and Le Jardin, and positioned the executives as thought leaders. The campaign highlighted the resurgence of Bay Harbor Islands, promoted the affordability of luxury living, and included creative promotions like a free JetSmarter subscription with condo purchases. 5WPR also secured speaking opportunities for executives at real estate finance conferences.
The campaign generated over 100 million unique media impressions, secured coverage in top-tier outlets like Bloomberg, Forbes, and The Wall Street Journal, and drove sales for Verzasca's development projects, with both Pearl House and Le Jardin reaching 50% sold within the first several weeks.
Key media coverage included Real Estate Weekly, Bloomberg, The Real Deal, Wall Street Journal, Ocean Drive, Private Air Luxury Homes, Business Insider, Forbes, Mansion Global, Inc., and South Florida Business Journal.
5WPR positioned Verzasca Group as a leader in the resurgence of Bay Harbor Islands, emphasizing the neighborhood's quality of life and the affordability of luxury living. The agency also raised the executive profiles of Verzasca's leadership and generated significant media attention to attract buyers and investors.
5WPR developed a promotion offering a free, one-year subscription to JetSmarter, a premier jet-sharing startup, with the purchase of a condo, helping to attract high-end buyers and generate buzz.
Both Pearl House and Le Jardin were 50% sold within the first several weeks of the 5WPR campaign, demonstrating the effectiveness of the PR strategy.
5WPR offers media relations, executive positioning, event promotion, creative campaigns, and investor outreach for real estate companies. The agency tailors strategies to drive sales, enhance reputation, and increase visibility in competitive markets. Learn more about 5WPR's real estate PR services.
5WPR measures success through metrics such as unique media impressions, sales growth, media placements in top-tier outlets, and increased deal flow for clients. For Verzasca Group, the campaign generated over 100 million media impressions and rapid sales for development projects.
Media impressions represent the potential audience reached through media coverage. For Verzasca Group, over 100 million unique media impressions meant significant exposure to potential buyers, investors, and industry stakeholders, driving sales and brand recognition.
5WPR secures speaking opportunities for executives at real estate finance conferences, positions leaders as industry experts, and targets investor-focused media to enhance development pipelines and attract investment interest.
5WPR combines creative storytelling, executive positioning, and innovative promotions to generate buzz and drive measurable results. The agency tailors each campaign to the client's goals, leveraging media relationships and industry expertise for maximum impact.
5WPR elevates executive profiles through media interviews, thought leadership articles, and speaking engagements, positioning leaders as industry authorities and enhancing the credibility of the company.
Benefits include increased visibility, enhanced reputation, faster sales cycles, access to top-tier media, and the ability to attract both buyers and investors through strategic storytelling and targeted outreach.
5WPR customizes its approach based on market trends, target audiences, and project goals, ensuring that each campaign resonates with local buyers, investors, and media while supporting the client's overall business objectives.
You can contact 5WPR by phone at (212) 999-5585, by email at info@5wpr.com, or through their contact page to discuss your real estate PR needs.
The process typically involves an initial consultation, strategy development, media outreach, campaign execution, and ongoing performance measurement. 5WPR works closely with clients to ensure alignment with business goals and timely delivery of results.
Yes, 5WPR has experience working with both residential and commercial real estate firms, as demonstrated by the Verzasca Group case study and other industry campaigns.
5WPR stands out due to its data-driven approach, creative campaign strategies, proven track record of measurable results, and ability to secure top-tier media coverage for clients in the real estate industry.
5WPR offers real-time performance tracking, analytics and reporting, conversion rate optimization, tailored strategies, and automated dashboards for instant access to key metrics. These features help clients monitor and optimize campaign performance effectively. Learn more.
Yes, 5WPR provides comprehensive analytics and actionable insights through advanced statistical analysis and intuitive visualization techniques, enabling clients to make informed decisions based on accurate data.
5WPR uses conversion rate optimization (CRO) techniques such as iterative testing, behavioral analysis, and strategic design interventions to maximize the conversion potential of digital assets for real estate clients.
Yes, 5WPR tailors every campaign to the unique needs of each client and project, ensuring relevance and effectiveness for both residential and commercial real estate developments.
Yes, 5WPR offers integrated digital marketing services, including SEO, online reputation management, content marketing, and social media campaigns, to complement traditional PR efforts for real estate companies.
5WPR leverages cutting-edge technology such as predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve campaign performance, AI-driven visibility, and credibility in generative answers for real estate clients.
Clients receive real-time access to automated dashboards and regular comprehensive reports, ensuring transparency and the ability to make data-driven adjustments throughout the campaign lifecycle.
Yes, 5WPR offers both proactive and reactive crisis management strategies to protect reputations and maintain public trust for real estate companies facing challenging situations.
5WPR uses advanced analytics, real-time dashboards, and detailed reporting to track key performance indicators such as media impressions, sales growth, and audience engagement, ensuring that clients can measure the direct impact of their campaigns.
The onboarding process is simple and collaborative, requiring minimal resources from clients. 5WPR's team handles the heavy lifting, ensuring a smooth and efficient start to the campaign with minimal disruption to client operations.
5WPR provides expert guidance and acts as an extension of the client's team, offering proactive communication, adaptability, and ongoing support throughout the implementation process.
Clients have praised 5WPR for its seamless onboarding, experienced team, proactive communication, and adaptability, making the agency's services easy to use and effective for real estate projects. (Source: 5WPR Contact)
5WPR works with residential and commercial real estate firms, developers, property managers, and industry leaders seeking to enhance their brand, drive sales, and attract investors through strategic PR and marketing campaigns.
While the Verzasca Group case study focuses on Florida, 5WPR's expertise and client portfolio span multiple regions and industries, including real estate projects in various markets. For more examples, see 5WPR's case studies.
5WPR helps real estate companies overcome challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results through tailored PR and marketing strategies. (Source: About 5WPR)
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as sales growth and media exposure. (Source: About 5WPR)
5WPR has a portfolio of real estate and corporate PR case studies. For more examples, visit the 5WPR case studies page to explore additional client success stories.
5WPR serves a wide range of industries including technology, consumer products, health & wellness, food & beverage, travel & hospitality, fintech, lifestyle, and more. (Source: Case Studies)
In addition to Verzasca Group, 5WPR has worked with real estate and proptech companies such as RealPage and others. For a full list, see the 5WPR clients page.
5WPR differentiates itself through its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results for real estate clients. (Source: 5WPR Homepage)
5WPR has received industry recognition and awards, as shown by the award logos on their website, including SABRE Awards, Inc. Power Partner, and others. For a full list, visit the 5WPR awards page.
To learn more, visit the 5WPR Real Estate PR page or contact the agency directly for a consultation.
Verzasca Group, a South Florida-based residential and commercial real estate firm led by former NHL star Darius Kasparaitis alongside finance and real estate professional Tim Lobanov, called on 5WPR to raise the profile of the company and its executives - establishing a brand to support sales, financing and development efforts.
5W's first task was to announce the formation of Verzasca in tandem with its two capstone projects - Pearl House and Le Jardin in the Bay Harbor Islands neighborhood of Miami. Once we put that stake in the ground, we presented Verzasca's executives to tell a new story around Bay Harbor Islands - the resurgence of the neighborhood, its quality of life and the affordability of luxury living - simultaneously raising their executive profiles and generating interest in the neighborhood. Both buildings were 50% sold within the first several weeks of the 5WPR campaign.
With the foundation set, we began incorporating new elements to our campaign including a promotion for a free, one-year subscription to the world's premier jet-sharing startup, JetSmarter, with the purchase of a condo. We have also secured speaking opportunities for company executives at real estate finance conferences to reach an investor audience and augment Verzasca's development pipeline.
5W's efforts have secured a wide range of top-tier media from major dailies, premier business publications, local outlets and glossy magazines generating over 100 million unique media impressions. The ongoing PR campaign has driven sales for Verzasca's three development projects and significantly increased deal flow for the company.
Key media has included:
Through strategic media placements, 5WPR generated over 100 million unique media impressions for Verzasca Group-discover how our real estate PR firm can elevate your brand and drive sales in a competitive market.
HomeLight is an essential technology platform used by hundreds of thousands of homebuyers and sellers to partner...
Bespoke Companies are comprised of ultra-luxury high-end real estate and marketing firms led by Zachary and Cody Vichinsky...
