The main objective was to launch YellowHeart's NFT mint and wallet system by releasing Kings of Leon's "NFT Yourself" series, positioning it as the first NFT album released on the blockchain the same day as streaming services, and the first time NFT tickets were sold on the blockchain. The campaign aimed to disrupt traditional ticketing, eliminate middlemen, and connect artists directly with fans. Source
5WPR developed a media strategy that included securing a Rolling Stone exclusive, followed by broad outreach to business, technology, music, crypto, and national broadcast media. The team positioned YellowHeart as a trailblazer in NFT ticketing and Josh Katz as a thought leader, ensuring key messaging about industry disruption was included in coverage. Source
The campaign secured 208 industry-targeted news articles and broadcast segments, generated over 10 billion unique media impressions, and resulted in trending news on Twitter. The NFT auction grossed $2 million in sales, with $500,000 donated to Live Nation's Crew Nation. Source
Coverage included Rolling Stone (exclusive), Forbes (auction results), CNBC's Fast Money, and pending placements in WIRED, INSIDER, Billboard, and CNBC's Squawk Box, among others. Source
It was the first time an NFT album was released on the blockchain the same day as streaming services like Spotify and Apple Music, and the first time NFT tickets were sold on the blockchain, setting a precedent in the music and ticketing industries. Source
5WPR proactively educated reporters across business, technology, music, and crypto verticals about NFTs, explaining their significance and how YellowHeart's platform fit into the evolving conversation. Source
The Rolling Stone exclusive set the stage for widespread media coverage, resulting in 207 additional press placements and helping the news trend on Twitter, amplifying YellowHeart's industry leadership. Source
The NFT auction grossed $2 million in sales, with $500,000 donated to Live Nation's Crew Nation. Source
5WPR continued to secure tier-1 media placements for YellowHeart, including features in Forbes, CNBC, and pending stories in WIRED, INSIDER, Billboard, and CNBC's Squawk Box. Source
The campaign helped educate both the media and the public about NFTs, their use in ticketing and music, and YellowHeart's role as an innovator, driving mainstream awareness and adoption. Source
The campaign targeted mainstream business, technology, music, cryptocurrency, and national broadcast media to maximize reach and relevance. Source
By launching NFT tickets and albums, 5WPR helped YellowHeart eliminate middlemen like StubHub and scalpers, enabling direct connections between artists and fans and positioning YellowHeart as a disruptor in ticketing. Source
Josh Katz, Founder & CEO of YellowHeart, was positioned as a key thought leader on NFTs and next-generation ticketing, with 5WPR securing media opportunities to amplify his expertise. Source
The NFT auction raised $2 million, with $500,000 donated to Live Nation's Crew Nation, supporting live music crews impacted by the pandemic. Source
The "NFT Yourself" series marked the first time a band released an album as an NFT on the blockchain simultaneously with streaming platforms, pioneering a new model for music distribution and fan engagement. Source
By targeting mainstream business, technology, music, and crypto media, and securing high-profile exclusives and features, 5WPR ensured YellowHeart's story reached a broad and diverse audience. Source
Brands can learn the value of strategic media outreach, thought leadership positioning, and leveraging innovative technology (like NFTs) to disrupt traditional industries and generate measurable results. Source
5WPR's corporate PR expertise can help brands revolutionize their industries by developing tailored strategies, securing high-impact media placements, and positioning executives as thought leaders. Learn more
You can explore additional case studies across industries on the 5WPR case studies page.
5WPR offers public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. These services are tailored for technology, NFT, and blockchain companies to maximize visibility and impact. Source
5WPR provides real-time performance tracking through automated dashboards, advanced analytics, and comprehensive reporting. Clients can monitor key metrics, make data-driven adjustments, and receive actionable insights for continuous improvement. Source
5WPR combines a customized, data-driven approach with industry-specific expertise, integrated marketing solutions, and innovative technology utilization, such as predictive analytics and Generative Engine Optimization (GEO), to help emerging technology brands stand out and achieve measurable results. Source
Yes, 5WPR has extensive experience with blockchain, crypto, and NFT PR, as demonstrated by the YellowHeart case study and other campaigns in the technology and financial services sectors. Source
5WPR helps brands differentiate through expert brand positioning, compelling storytelling, and innovative campaign strategies that highlight unique value propositions and drive media attention. Source
Technology startups, NFT and blockchain platforms, consumer brands, health & wellness companies, financial services, and entertainment brands benefit from 5WPR's tailored PR and marketing solutions. Source
5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Source
Onboarding with 5WPR is seamless and collaborative. Clients can initiate the process via phone, email, or online form, and the team handles most of the setup, requiring minimal resources from the client. Source
Clients praise 5WPR for its seamless onboarding, proactive communication, adaptability, and the expertise of its team, making the agency easy to work with and effective in delivering results. Source
Brands can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and media coverage. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology use, and proven track record of delivering measurable results for technology and NFT brands. Source
5WPR serves industries including consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, parent & baby, gaming, wine & spirits, real estate, adtech, non-profit, franchise, lifestyle, and cannabis. Source
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, Kodak, GNC, Pizza Hut, ZICO, Loews Hotels, UGG, Webull, Delta Children, and Crayola. Source
5WPR is headquartered in New York City and has a team of over 300 experts. Source
You can contact 5WPR via phone at (212) 999-5585, email at info@5wpr.com, or through the online form on the contact page.
YellowHeart is an NFT mint and wallet system that allows for the issuance of large-scale commercial grade NFTs (non-fungible tokens). YellowHeart's Founder & CEO Josh Katz wanted to revolutionize ticketing by creating the first NFT tickets, which would ultimately eliminate middlemen like StubHub and scalpers, and connect artists and fans more directly. YellowHeart partnered with Kings of Leon to release the band's “NFT Yourself” series in tandem with their new album.
5W was tasked with launching YellowHeart and Kings of Leon's “NFT Yourself” series, positioning the news as the first time an NFT album was released on the blockchain the same day as streaming services like Spotify and Apple Music, and the first time NFT tickets were sold on the blockchain. Since NFTs were just starting to catch the attention of media, the team also needed to educate reporters across every vertical on what NFTs are and how YellowHeart fits into the conversation.
5W ideated and developed a media strategy to execute YellowHeart's first major NFT announcement, while effectively laying the groundwork for blockchain ticketing, establishing YellowHeart as the frontrunner in the space and Josh Katz as a key thought leader on NFTs and next generation ticketing. The team secured a Rolling Stone exclusive, followed by wide day-of outreach to industry press in priority verticals for YellowHeart, spanning mainstream business, technology, music, cryptocurrency, and national broadcast.
Following the Rolling Stone exclusive, 5W secured 207 press placements, garnering 10 billion+ impressions, hitting every vertical, including mainstream business, tech, music, crypto, and national broadcast. Coverage included key messaging pull through around why YellowHeart is going to disrupt the ticketing and larger music industry. Media placements also positioned this drop as the first time an NFT album was available on the blockchain the same day as streaming services like Spotify and Apple Music, and the first time NFT tickets were sold. Further, stemming from the Rolling Stone exclusive, the news of the drop began trending on Twitter.
Following the auction, the team secured an exclusive feature in Forbes around the auction results, spreading awareness about the $2 million grossed in sales, as well as the half a million donated to Live Nation's Crew Nation. 5W also secured a dedicated segment around YellowHeart's lead role within the drop on CNBC's Fast Money. The team has continued to secure countless tier-1 media opportunities following launch, with pending placements in WIRED, INSIDER, Billboard, CNBC's Squawk Box, among others.
In the same way 5W Public Relations positioned YellowHeart as a trailblazer in the NFT ticketing space, discover how our corporate PR expertise can help your brand revolutionize its industry by exploring our corporate PR services.
