CASE STUDY / PEST SHARE
Driving National Awareness for a PropTech Disruptor Through Series A Funding
B2B PR / Corporate Communications / Media Relations / PropTech / Funding Announcements
Pest Share, a tech-enabled pest control platform revolutionizing how property managers handle pest management for tenants, partnered with 5WPR to announce its $28 million Series A funding round. With the company looking to break through as a category disruptor and build trust with both property management leaders and the broader investment community, 5WPR crafted a strategic media relations campaign designed to amplify visibility, secure credibility, and position Pest Share as a fast-growing innovator in the PropTech sector.
CHALLENGE
Announcing a funding round requires more than issuing a press release, it requires careful positioning to highlight innovation, leadership, and industry relevance. Pest Share needed to stand out in a crowded PropTech and B2B SaaS marketplace while establishing authority within niche trade media, gaining recognition in national business outlets, and reaching potential investors.
The added challenge? Time. With paperwork already filed, 5WPR had very little runway to pitch and secure coverage. The campaign consisted of a kickoff and immediate pitch, requiring a nimble and highly focused media strategy to ensure timely, impactful results.
5WPR developed a multi-pronged PR strategy focused on high-impact funding coverage. The team leveraged strong media relationships to secure interviews with Pest Share’s CEO while strategically pitching the funding announcement to top-tier outlets, trade publications, and regional business media.
Given the accelerated timeline, every tactic was executed immediately following kickoff, emphasizing speed without sacrificing precision. The campaign positioned Pest Share as a category disruptor within property management and pest control, showcased the company’s $28 million raise as validation of its innovative, tech-driven model, and elevated brand credibility by placing the story in leading outlets that reached investors, industry stakeholders, and customers alike. By targeting a combination of national business media, PropTech-focused trades, and local outlets, 5WPR ensured comprehensive storytelling that reinforced Pest Share’s market position and momentum.
STRATEGY
RESULTS
The Series A announcement generated widespread coverage, securing more than 25 placements across business, trade, and local media outlets. Highlights included national business and finance media such as Axios, Fortune, and Wall Street Journal Pro Venture Capital, trade and industry publications including Pest Control Technology, Pest Management Professional, PropTechBuzz, and RealtyNXT, and regional outlets such as Boise Dev and Idaho Business Review. Additional syndications and features on platforms such as AOL, MSNBCTV News, WDC TV News, and Pulse 2.0 further amplified the announcement. Collectively, these placements generated millions of media impressions, positioning Pest Share as a rising leader in the PropTech space and amplifying credibility with both the investment community and core industry stakeholders.
By blending targeted funding PR with trade-specific and regional media outreach, and executing under a tight timeline with virtually immediate pitching, 5WPR successfully elevated Pest Share’s visibility and established its reputation as a category disruptor. This campaign demonstrates the power of strategic funding announcements in driving awareness, credibility, and long-term positioning for startups in competitive B2B and PropTech markets.
KEY TAKEAWAYS
