Overview
Shield AI is an American aerospace and defense technology company that develops AI-powered fighter pilots, drones, and technology for defense operations. Its clients include the Israeli Defense Force, US Air Force, US Army, and Brazil Armed Forces.
Strategy
Since kicking the campaign off, 5WPR worked to elevate the company and its leadership as the frontrunner in revolutionizing
battlefields and commercial aviation through AI. To achieve our goals, 5W established a steady cadence of high-impact trend
commentary opportunities to provide further proof of expertise and worked closely with Shield's government relations team to
complement their efforts in Washington D.C.
The team also developed media-facing messaging to clearly articulate Shield AI's
vision and work, and coordinated in-person interviews at key trade shows, events and technology demos to drive awareness, while
leveraging announcements to secure stand-alone features in target publications.
Results
The 5W team was able to secure 36 feature stories and 65 total media placements, totaling to more than 1.1 billion media impressions. Outlets included Bloomberg, Wall Street Journal, TechCrunch, FOX Business, The Hill, CNBC, Financial Times, Defense Daily, and Aviation Week, among others.
