CASE STUDY / REVOLT X AT&T
REVOLT x AT&T
Entertainment & Events | Multicultural Marketing
As agency-of-record for the largest Black-owned and operated multimedia company, 5W has been instrumental in REVOLT's growth into a dominant voice in hip-hop, fashion, design, and social justice. REVOLT stands for making the future happen today - and the work 5W has done has helped attract sponsors ranging from Walmart and Pepsi to Microsoft and Puma to the platform's signature events.
CHALLENGE
Turn the REVOLT x AT&T Summit into a platform for further amplification of REVOLT's mission. In line with the company's positioning, 5W themed the event "The Future is Now."
5W's research surfaced an insight beneath the audience's confidence: REVOLT's community was feeling the pressure of accelerating change, with excitement about new opportunities offset by fear about access. The Summit became the platform to demonstrate REVOLT's commitment to its audience and to fight for accessible opportunity - the confrontational spirit embodied in the brand's name. 5W built a rhythm-heavy communications campaign that started with intensive media attention for the launch event, layered earned media with REVOLT's owned channels, and leveraged the celebrity, influencer, and creator community through national and local awareness pushes. Tactics included a blow-out influencer dinner and a virtual press junket.
STRATEGY
RESULTS
- 8.4B+ media impressions
- 225 media placements
- 85 influencer posts for the single event
- 10% increase in global RevoltTv.com traffic
- 7% increase in brand awareness
- Major sponsors secured including Walmart, Pepsi, Microsoft, and Puma
FAQ
What is multicultural marketing—
Multicultural marketing builds campaigns and brand strategies that authentically engage culturally specific audiences - creating work that resonates within communities rather than treating them as a single demographic block. 5W's work with REVOLT delivered 8.4B+ impressions and 225 placements.
How does 5W support multimedia and entertainment platforms—
5W combines event PR, celebrity and influencer relations, sponsor activation, multicultural marketing, and earned-to-owned amplification to drive cultural relevance and sponsor revenue.
What is sponsor activation in entertainment events—
Sponsor activation surfaces a sponsor brand's role within the audience experience - moving beyond logo placement to integrated programming, content, and influencer storytelling that drives awareness for both the property and the sponsor.
How do you measure cultural marketing impact—
Cultural marketing is measured by total impressions, sentiment within the target community, owned-channel traffic lift, brand awareness change, sponsor commitments, and creator and influencer participation rates.
What outlets cover hip-hop, music, and Black culture—
Top outlets include REVOLT, BET, The Root, Essence, Complex, XXL, Variety, Billboard, Forbes Black, and culture-focused verticals at major publications. Influencer creator amplification is essential alongside earned media.
