CREATING CULT STATUS FOR MEDICUBE'S SKINCARE DEVICES

To launch the brand's premium devices with impact, 5W identified a squad of mega influencers in the skincare community such as Tati Westbrook, Mikayla Nogueira, Laura Lee, and Sarah Palmyra, to name a few. Each featured in-depth usage and result oriented visuals to excite and educate consumers, not only driving impactful conversion, but also creating a domino effect of interest within a coveted network of celebrity game-changers including Hailey Bieber, who used the device organically in a TikTok GRWM, as well as Khloe Kardashian. To further amplify our brand storytelling and overall brand credibility, 5W enlisted renowned NYC dermatologist Dr. Dendy Engelman to act as a key brand voice for digital and broadcast media. Collectively, the approach fueled widespread digital noise and the winning combination of celebrity, virality, and Amazon availability, adding more coverage and a time-sensitive motivation for U.S. shoppers to purchase this must-try.

Within two years of brand launch in the U.S., 5W garnered 250+ brand/product placements, five editorial award wins with Marie Claire, SELF, NewBeauty, Cosmopolitan, and Best Products, and 78M+ social media impressions, where sales more than doubled their investment. 5W leveraged relationships with pro and celebrity fans for dedicated brand features on TODAY (resulting in Amazon product selling out), ELLE, Harper's Bazaar, VOGUE, Bustle, US Weekly, NewBeauty, Newsweek and more. Khloe Kardashian's sponsored IG Reel generated 23M views, 6.5K comments, 20K+ new IG followers, and the company stock price skyrocketed 16% within seven days.