Pildora

Overview

Pildora, the world's first luxury lifestyle brand dedicated to sustainable fashion and entertainment, launched the #FASHIONABILLITY: Designer Spotlight Series. Each month over the course of five months, the series honored one up-and-coming fashion brand or designer dedicated to sustainability- both in design and in their everyday lives. Honorees included Malaika New York, AndAgain, Querencia Studio, Alexander Acosta and T.L. Brooke.

Upon concluding the series, Pildora hosted the #FASHIONABILITY event, bringing the sustainable fashion world together for an artistic immersive experience, honoring eco-friendly industry leaders with a positive impact.

To capitalize on the series and the event, 5W was tasked with executing a media relations campaign that secured coverage surrounding the featured designers, Pildora's eco-friendly platform and event planning efforts, as well as stories that position Christina Almeida as a leader in the sustainable fashion world.

Strategy

5W, leveraging key messaging, implemented a two-fold media relations campaign that successfully secured coverage in The Fashion Spot, Just Luxe, Apparel Search Fashion Blog, BELLA New York and a variety of other leading fashion and lifestyle media outlets.

The efficient and effective strategy ensured consistent coverage in the months leading up to the event, during, and post-event. The 5W team focused on outreach to contacts within fashion, sustainability, lifestyle, and entertainment, as well as local influencers in New York.

5W also managed on-site logistics during the NYFW event and secured media attendees from Marie Claire, Essential Homme, Good Morning America, EcoCult, and more.

Results

Media coverage exceeded 3 million impressions through traditional online outlets and social media influencers. 5W secured coverage in leading fashion and lifestyle publication, including The Fashion Spot, Just Luxe, Apparel Search Fashion Blog, It's a Glam Thing, Native Society, Miz Hollywood, BELLA New York, Fashion Mannuscript, YRB Magazine, and Fashion 360 Magazine.

Discover how we amplify sustainable fashion brands like Pildora, driving impactful media coverage and impressions as a dedicated lifestyle PR agency.