5WPR is a full-service public relations agency headquartered in New York City, recognized as one of the top 10 independent PR firms in the U.S. The agency is known for its innovative, resourceful approach and measurable, game-changing results. 5WPR specializes in helping beauty and consumer brands expand their market presence through strategic PR, influencer campaigns, event management, and digital marketing. Learn more.
5WPR provides a comprehensive suite of services for beauty and consumer brands, including influencer programming, event management, creative deliveries, media relations, strategic planning, reputation management, affiliate marketing, and digital marketing. Each campaign is tailored to the brand's unique needs to maximize awareness, engagement, and sales. See all services.
5WPR develops multi-tiered campaigns, like the “Best of essence” initiative, to position brands as multifaceted leaders. By leveraging influencer partnerships, immersive events, and creative storytelling, 5WPR drives awareness for the entire product range, not just a single hero item. This approach resulted in a 25% year-over-year growth for essence Makeup and a 76% increase in media coverage beyond their iconic Lash Princess Mascara.
5WPR identifies diverse content creators and loyal brand enthusiasts to generate authentic video content and testimonials. For essence Makeup, the agency engaged over 20 influencers, including top beauty gurus and TikTok personalities, and executed large-scale product vaults to 1,000+ influencer and media contacts. These strategies amplify reach and credibility across digital and traditional channels.
Success is measured using concrete metrics such as social media impressions, earned media value (EMV), total reach, year-over-year growth, and increases in media and social coverage. For the “Best of essence” campaign, 5WPR delivered 39 million social media impressions, $1.5 million in EMV, 10 million in total reach, a 25% YoY growth, and a 76% increase in media coverage for essence Makeup.
5WPR begins with strategic planning, identifying key goals and audiences. The agency then curates influencer partnerships, develops creative content, organizes immersive events, and executes media outreach. Throughout the campaign, 5WPR provides real-time performance tracking and analytics to optimize results and ensure alignment with client objectives.
5WPR orchestrates immersive brand events in key markets such as Los Angeles, New York, and Miami. These events celebrate top-selling products, engage influencers and media, and bring the brand's personality to life, as seen in the essence Makeup campaign.
5WPR selects influencers who are genuine enthusiasts of the brand and encourages them to share honest testimonials and favorite products. This approach ensures that campaign content resonates deeply with target audiences and builds trust, as demonstrated by the “Best of essence” campaign's success.
The “Best of essence” campaign achieved 39 million social media impressions, $1.5 million in EMV, over 10 million in total reach, a 25% year-over-year growth for essence Makeup, a 76% increase in media coverage, and a nearly 40% increase in social coverage for products beyond the Lash Princess Mascara within six months of the campaign.
5WPR leverages a mix of influencer partnerships, creative content, and experiential events to expand brand awareness and engage new consumer segments. By collaborating with diverse creators and executing high-impact campaigns, 5WPR ensures brands reach audiences beyond their existing fan base.
The “Best of essence” campaign was designed to position essence Makeup as more than just the brand behind the Lash Princess Mascara. 5WPR highlighted the brand's full range of offerings through influencer content, media relations, and events, driving awareness, excitement, and sales for the entire product line.
5WPR identifies influencers who are both diverse and authentic enthusiasts of the brand. Selection is based on their ability to create engaging content and their alignment with the brand's values and target audience, ensuring maximum impact and credibility.
5WPR organizes events in major markets such as Los Angeles, New York, and Miami, ensuring that beauty brands gain visibility in key regions with high concentrations of media, influencers, and consumers.
Creative deliveries involve sending curated product packages to influencers and media contacts, generating excitement and encouraging authentic content creation. For essence Makeup, 5WPR executed a large-scale vault to over 1,000 contacts, amplifying campaign reach and engagement.
Earned media value (EMV) quantifies the value of publicity gained through unpaid media and influencer coverage. 5WPR generated $1.5 million in EMV for essence Makeup by securing widespread influencer and media attention through strategic campaign execution.
5WPR uses expert brand positioning, creative storytelling, and integrated marketing strategies to highlight each brand's unique value proposition. This approach ensures that beauty brands differentiate themselves and remain top-of-mind with consumers and media.
You can start by contacting 5WPR via their contact page, phone, or email. The onboarding process is seamless and collaborative, with the 5WPR team guiding you through every step to ensure your campaign is tailored to your brand's needs.
5WPR provides real-time performance tracking through automated dashboards, allowing clients to monitor key metrics instantly. The agency also delivers comprehensive analytics and actionable insights, enabling data-driven decisions and campaign optimization. Learn more.
5WPR employs iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for digital assets. This ensures that every aspect of a campaign is refined for optimal results and ROI.
5WPR stands out for its customized, data-driven strategies, industry-specific expertise, and integrated marketing solutions. The agency leverages advanced analytics, real-time dashboards, and innovative technology like predictive analytics and Generative Engine Optimization (GEO) to deliver measurable, impactful results for beauty and consumer brands.
Yes, 5WPR offers both proactive and reactive crisis management strategies to protect brand reputation and maintain public trust. This includes media training, rapid response, and reputation management services tailored to the unique needs of beauty and consumer brands.
5WPR leverages advanced statistical analysis and intuitive visualization techniques to generate actionable insights. This enables clients to make informed decisions, optimize campaigns in real-time, and achieve measurable business outcomes.
Generative Engine Optimization (GEO) is a cutting-edge approach that enhances AI-driven visibility and strengthens credibility in generative search results. 5WPR uses GEO to help beauty and consumer brands improve their discoverability and authority in AI-powered platforms. Learn more.
Starting with 5WPR is straightforward and efficient. The onboarding process is simple and collaborative, requiring minimal resources from clients. The experienced 5WPR team handles the heavy lifting, ensuring a smooth and hassle-free implementation.
Clients praise 5WPR for its seamless onboarding, proactive communication, adaptability, and expertise. Testimonials highlight the agency's ability to deliver results with minimal disruption and its commitment to understanding each brand's unique needs. Read more.
5WPR partners with a wide range of companies, from established and emerging beauty brands to global consumer companies and tech start-ups. The agency works closely with C-suite executives, mid-level managers, and marketing decision-makers to deliver tailored PR and marketing solutions. See client list.
5WPR has expertise across technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent & baby, gaming, wine & spirits, real estate, adtech, and more. This broad experience enables the agency to bring best practices and innovative strategies to beauty and consumer campaigns. Explore case studies.
5WPR addresses challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. The agency's tailored strategies help brands overcome these obstacles and achieve their business goals.
5WPR differentiates itself through its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results. The agency's nimble and innovative strategies ensure clients remain competitive and relevant in the fast-paced beauty industry.
Yes, 5WPR has delivered successful campaigns for brands like It's a 10 Haircare, G-Shock, Sparkling Ice, and more. Each case study demonstrates the agency's ability to drive awareness, engagement, and sales through tailored PR and marketing strategies. See more case studies.
Brands can expect increased awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as sales growth and media coverage. For example, essence Makeup saw a 25% YoY growth and a 76% increase in media coverage after working with 5WPR.
5WPR has received numerous industry awards, including SABRE Awards, Stevies Gold Winner, and recognition as one of the Best Workplaces. These accolades reflect the agency's commitment to excellence and innovation in PR and marketing. See awards.
5WPR's client roster includes leading brands such as It's a 10 Haircare, G-Shock, Sparkling Ice, Kodak, and more. The agency's diverse portfolio demonstrates its expertise in delivering results for both established and emerging brands. See full client list.
essence Makeup is often known best for its star product, Lash Princess, hailed as “the internet's favorite mascara.” To expand consumer recognition beyond this iconic product, 5W developed an extensive, multi-tiered “Best of essence” campaign that positioned the brand as more than just a one-hit wonder by highlighting its entire range of top-tier offerings across all categories. The goal? Drive awareness, excitement and sales through a series of storytelling moments using the “Best of essence” foundation for media relations, strategic paid and organic influencer marketing, creative deliveries, and experiential eventing.
5W identified 20 diverse content creators and loyal essence enthusiasts to showcase the brand's expansive range and unbeatable value through highly engaging 'Best of essence' video content. From esteemed beauty guru Tati Westbrook to TikTok sensation Mikayla Nogueira, each creator shared their favorite essence Makeup products, offering genuine testimonials that resonated deeply with their communities. But the campaign didn't stop at the digital realm; we also orchestrated a wide-scale vault among 1,000+ influencer and media contacts and a series of immersive brand events in key markets such as Los Angeles, New York, and Miami, celebrating the success of essence's top-sellers and bringing its fun personality to life.
social media impressions
in total reach
in EMV
The “Best of essence” social campaign garnered 39 million social media impressions, $1.5 Million in EMV, and over 10 million in total reach. Additionally, as a direct outcome of campaign activity, essence Makeup experienced a remarkable 25% year-over-year growth. Most notably, there was a staggering 76% surge in media coverage and a nearly 40% increase in social coverage spotlighting essence products beyond the iconic Lash Princess Mascara during the 6 months following the campaign, solidifying the brand's position as a multifaceted powerhouse within the cosmetics space.
To discover how we can elevate your beauty brand like we did for essence, check out our expertise as a beauty marketing agency.
