Case study · EDUCATION TECHNOLOGY
Founder Profiles and Funding News Carry Multiverse Into the U.S. Market
As Multiverse rebranded in the UK and officially launched in the U.S., 5W secured over 826 million media impressions and feature coverage in top publications like The Wall Street Journal, CNBC, and TechCrunch.
826M+
Media Impressions
Overview
PRACTICE: Corporate Communications | Market Entry | Executive Positioning
Multiverse is a UK-founded edtech company that pairs professional coaches with apprentices to place talent in major companies like Cisco, Verizon, and Box. The company enlisted 5W to guide its corporate rebranding and spearhead its entry to the U.S. market.
Discover
At the outset, Multiverse operated exclusively in the UK, transitioned from its previous brand (WhiteHat), and prepared to announce a $44M Series B round. The company’s goal was to establish authority in corporate reskilling but had no prior recognition with U.S. media.
Define
“Multiverse's founder and North America lead became the lead contact as U.S. reporters got to know the company.”
5W leveraged the Series B funding news as an entry point, building U.S. brand equity through exclusive leadership profiles featuring Founder & CEO Euan Blair and VP/GM of North America Sophie Ruddock.
How 5W ran the program
Drive
- Executed the corporate name change transition from WhiteHat to Multiverse alongside U.S. launch efforts.
- Leveraged the $44M Series B funding announcement to strengthen credibility with financial and tech outlets.
- Secured in-depth profiles of executives in major outlets like The Wall Street Journal.
- Maintained ongoing commentary opportunities, bylines, and podcast bookings on workforce development themes.
- Highlighted high-profile enterprise partnerships with Google, Verizon, and AmEx with individual apprentice stories.
Results
826M+ media impressions
The positioning campaign established Multiverse as a recognized authority on tech apprenticeships, securing consistent tier-one coverage in business, technology, and policy outlets.
- Coverage in The Wall Street Journal, CNBC, the New York Post, CNN, TechCrunch, Insider, Inc., Cheddar, Nasdaq, Protocol, Bloomberg TV, Fortune, Axios, PitchBook, POLITICO, Benzinga, SAP Insights, and Crunchbase News.
Coverage included
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