Case study · CONNECTED FITNESS
Pre-Show Demos and Award Entries Make Speediance a CES 2025 Best in Show Winner
5W earned 19 features, 129 syndications, 259M+ impressions, and two Best in Show awards for Speediance's VeloNix bike through early previews at CES Unveiled and Pepcom, interactive booth demos, and strategic awards entries.
19
Media Features
129
Syndications
259M+
Impressions
Overview
PRACTICE: Trade Show | Product Launch | Influencer
Speediance attended CES 2025 to position itself as a premier smart fitness brand. While Gym Monster 2 had launched, mainstream awareness remained limited, and the brand competed against legacy connected-fitness giants.
Discover
The brand faced a dual challenge: re-energizing coverage of Gym Monster 2 as fresh news while building credibility alongside popular industry rivals.
Define
“Limited awareness gave Gym Monster 2 an opportunity to create news at CES.”
5W introduced Speediance as a breakout player, positioning both the Gym Monster 2 and the VeloNix bike as centerpiece products supported by live test workouts and award submissions.
How 5W ran the program
Drive
- Secured early press exposure at marquee pre-show events, including CES Unveiled and Pepcom.
- Framed existing product lines into fresh, compelling CES narratives for attending journalists.
- Hosted hands-on booth testing sessions for influencers and media members to capture live visual content.
- Booked executive interviews with major news organizations, including The Washington Post, WIRED, and CBS News.
- Submitted targeted entries into official CES award competitions to earn third-party validation.
- Invited top fitness content creators to trial products on-site, extending reach to social channels.
Results
19 media features · 129 syndications
Speediance concluded CES 2025 with multiple "Best in Show" recognitions, extensive broadcast airtime, and a significantly elevated industry profile.
- Best in Show awards from Trusted Reviews and The Ambient for the VeloNix stationary bike.
- Top-tier coverage in The Washington Post, TechRadar, WIRED, Trusted Reviews, The Ambient, and China Daily.
- Broadcast segments aired on FOX 2 Detroit, FOX 13 Tampa Bay, Good Day Tampa Bay, CGTN America, and other regional stations.
- Creators who tested products on-site asked about future collaborations, extending reach to millions of followers.
Coverage included