Nobu: 139/288 returned four-engine answers (48.3%; 95% interval 42.6–54.0%).
RESEARCH
Hospitality Celebrity Index 2.0: Nobu Leads in AI Answers
288
AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity
48.3%
of answers named Nobu, the most-named (139 of 288)
26
tracked brands named at least once (of 26)
86.7%
of Google searches showed an AI Overview (39 of 45)
Version 2. This version replaces the first version of this study, first published April 20, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.
What the data shows
01
Nobu
Nobu: 139/288 returned four-engine answers (48.3%; 95% interval 42.6–54.0%).
02
83/288 (28.8%)
Nobu was the first brand named in 83 of 288 answers, more than any other tracked brand. Its average first position was 1.7.
03
33/288 (11.5%)
Tao Group Hospitality's own domains were cited in 33 of 288 grounded answers, more than any other tracked brand. Nobu followed at 24 of 288. 8 of 26 tracked brands had 0 of 288.
04
39/45 (86.7%)
Google AI Overviews appeared on 39 of 45 searches (CI 73.8–93.7%). On the other 6, no overview was shown.
05
11/39 (28.2%)
Nobu was the brand named most often in AI Overviews, at 11 of 39, followed by Wolfgang Puck and Hakkasan at 7 of 39 each (17.9%). In the four-engine set, Nobu was named in 139 of 288 answers (48.3%).
06
74/288 (25.7%)
en.wikipedia.org was cited in 74 of 288 grounded four-engine answers, with 133 of 2,489 citations (5.3%). guide.michelin.com received the second-most citations (57) but appeared in only 15 answers (5.2%); tastingtable.com appeared in the second-most answers, 40 of 288 (13.9%).
Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.
Which brands AI engines name
Nobu
48.3%
Jose Andres Group
21.5%
Gordon Ramsay Restaurants
20.8%
Wolfgang Puck
20.5%
Tao Group Hospitality
16.3%
Four Seasons Private Residences
12.5%
Bobby Flay
12.2%
Hakkasan
12.2%
Major Food Group
12.2%
Aman
11.5%
Marquee
10.8%
Emeril's
10.1%
Cipriani
9.4%
The Greenwich Hotel
9.4%
LIV
9.0%
| # | Name | Named in | Appearance rate | 95% interval |
|---|---|---|---|---|
| 1 | Nobu | 139/288 | 48.3% | 42.6–54.0% |
| 2 | Jose Andres Group | 62/288 | 21.5% | 17.2–26.6% |
| 3 | Gordon Ramsay Restaurants | 60/288 | 20.8% | 16.5–25.9% |
| 4 | Wolfgang Puck | 59/288 | 20.5% | 16.2–25.5% |
| 5 | Tao Group Hospitality | 47/288 | 16.3% | 12.5–21.0% |
| 6 | Four Seasons Private Residences | 36/288 | 12.5% | 9.2–16.8% |
| 7 | Bobby Flay | 35/288 | 12.2% | 8.9–16.4% |
| 8 | Hakkasan | 35/288 | 12.2% | 8.9–16.4% |
| 9 | Major Food Group | 35/288 | 12.2% | 8.9–16.4% |
| 10 | Aman | 33/288 | 11.5% | 8.3–15.7% |
| 11 | Marquee | 31/288 | 10.8% | 7.7–14.9% |
| 12 | Emeril's | 29/288 | 10.1% | 7.1–14.1% |
| 13 | Cipriani | 27/288 | 9.4% | 6.5–13.3% |
| 14 | The Greenwich Hotel | 27/288 | 9.4% | 6.5–13.3% |
| 15 | LIV | 26/288 | 9.0% | 6.2–12.9% |
The full list
Own-domain citation is the share of 288 grounded answers that cited the tracked name's own domains (subdomains included). Citation share is of all 2,489 citations.
| # | Brand | Named in | Appearance rate | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 1 | Nobu | 139/288 | 48.3% | 42.6–54% | 1.7 | 8.3% (24/288) | 1% |
| 2 | Jose Andres Group | 62/288 | 21.5% | 17.2–26.6% | 2.8 | 2.1% (6/288) | 0.2% |
| 3 | Gordon Ramsay Restaurants | 60/288 | 20.8% | 16.5–25.9% | 2 | 3.5% (10/288) | 0.4% |
| 4 | Wolfgang Puck | 59/288 | 20.5% | 16.2–25.5% | 2.7 | 3.1% (9/288) | 0.4% |
| 5 | Tao Group Hospitality | 47/288 | 16.3% | 12.5–21% | 1.8 | 11.5% (33/288) | 1.9% |
| 6 | Four Seasons Private Residences | 36/288 | 12.5% | 9.2–16.8% | 1.6 | 1% (3/288) | 0.1% |
| 7 | Bobby Flay | 35/288 | 12.2% | 8.9–16.4% | 3 | 0.3% (1/288) | 0% |
| 8 | Hakkasan | 35/288 | 12.2% | 8.9–16.4% | 2.2 | 1% (3/288) | 0.1% |
| 9 | Major Food Group | 35/288 | 12.2% | 8.9–16.4% | 2.8 | 3.1% (9/288) | 0.4% |
| 10 | Aman | 33/288 | 11.5% | 8.3–15.7% | 1.7 | 1.7% (5/288) | 0.2% |
| 11 | Marquee | 31/288 | 10.8% | 7.7–14.9% | 2.3 | 0% (0/288) | 0% |
| 12 | Emeril's | 29/288 | 10.1% | 7.1–14.1% | 3.4 | 0% (0/288) | 0% |
| 13 | Cipriani | 27/288 | 9.4% | 6.5–13.3% | 2.6 | 0.7% (2/288) | 0.1% |
| 14 | The Greenwich Hotel | 27/288 | 9.4% | 6.5–13.3% | 1.2 | 0% (0/288) | 0% |
| 15 | LIV | 26/288 | 9% | 6.2–12.9% | 3.6 | 1% (3/288) | 0.1% |
| 16 | Groot Hospitality | 25/288 | 8.7% | 5.9–12.5% | 3 | 2.4% (7/288) | 0.3% |
| 17 | E11EVEN | 19/288 | 6.6% | 4.3–10.1% | 2.4 | 1% (3/288) | 0.1% |
| 18 | Guy Fieri | 18/288 | 6.3% | 4–9.7% | 4.4 | 0.3% (1/288) | 0% |
| 19 | XS Nightclub | 14/288 | 4.9% | 2.9–8% | 1.9 | 0% (0/288) | 0% |
| 20 | Margaritaville | 13/288 | 4.5% | 2.7–7.6% | 2.3 | 0.3% (1/288) | 0% |
| 21 | The h.wood Group | 9/288 | 3.1% | 1.7–5.8% | 4.7 | 2.1% (6/288) | 0.2% |
| 22 | Wahlburgers | 9/288 | 3.1% | 1.7–5.8% | 2.2 | 0% (0/288) | 0% |
| 23 | Casa Tua | 7/288 | 2.4% | 1.2–4.9% | 4.7 | 0% (0/288) | 0% |
| 24 | Catch Hospitality Group | 4/288 | 1.4% | 0.5–3.5% | 2 | 0% (0/288) | 0% |
| 25 | Zuma | 3/288 | 1% | 0.4–3% | 2 | 0% (0/288) | 0% |
| 26 | Mr Chow | 1/288 | 0.3% | 0.1–1.9% | 3 | 0.3% (1/288) | 0% |
Question group: Celebrity restaurants
60 returned four-engine answers to this group's 5 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Nobu | 43/60 | 71.7% | 59.2–81.5% | 36 |
| 2 | Jose Andres Group | 17/60 | 28.3% | 18.5–40.8% | 3 |
| 3 | Gordon Ramsay Restaurants | 16/60 | 26.7% | 17.1–39.0% | 9 |
| 4 | Wolfgang Puck | 15/60 | 25.0% | 15.8–37.2% | 0 |
| 5 | Bobby Flay | 12/60 | 20.0% | 11.8–31.8% | 0 |
| 6 | Major Food Group | 12/60 | 20.0% | 11.8–31.8% | 12 |
| 7 | Wahlburgers | 9/60 | 15.0% | 8.1–26.1% | 0 |
| 8 | Guy Fieri | 7/60 | 11.7% | 5.8–22.2% | 0 |
| 9 | Catch Hospitality Group | 4/60 | 6.7% | 2.6–15.9% | 0 |
| 10 | Emeril's | 3/60 | 5.0% | 1.7–13.7% | 0 |
| 11 | Zuma | 3/60 | 5.0% | 1.7–13.7% | 0 |
| 12 | Margaritaville | 2/60 | 3.3% | 0.9–11.4% | 0 |
| 13 | Mr Chow | 1/60 | 1.7% | 0.3–8.9% | 0 |
| 14 | Tao Group Hospitality | 1/60 | 1.7% | 0.3–8.9% | 0 |
| 15 | Aman | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 16 | Casa Tua | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 17 | Cipriani | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 18 | E11EVEN | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 19 | Four Seasons Private Residences | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 20 | Groot Hospitality | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 21 | Hakkasan | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 22 | LIV | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 23 | Marquee | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 24 | The Greenwich Hotel | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 25 | The h.wood Group | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 26 | XS Nightclub | 0/60 | 0.0% | -0.0–6.0% | 0 |
Question group: Celebrity chef restaurants
48 returned four-engine answers to this group's 4 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Wolfgang Puck | 38/48 | 79.2% | 65.7–88.3% | 11 |
| 2 | Jose Andres Group | 37/48 | 77.1% | 63.5–86.7% | 7 |
| 3 | Gordon Ramsay Restaurants | 36/48 | 75.0% | 61.2–85.1% | 17 |
| 4 | Emeril's | 26/48 | 54.2% | 40.3–67.4% | 4 |
| 5 | Bobby Flay | 17/48 | 35.4% | 23.4–49.6% | 6 |
| 6 | Nobu | 10/48 | 20.8% | 11.7–34.3% | 1 |
| 7 | Guy Fieri | 9/48 | 18.8% | 10.2–31.9% | 0 |
| 8 | Aman | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 9 | Casa Tua | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 10 | Catch Hospitality Group | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 11 | Cipriani | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 12 | E11EVEN | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 13 | Four Seasons Private Residences | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 14 | Groot Hospitality | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 15 | Hakkasan | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 16 | LIV | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 17 | Major Food Group | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 18 | Margaritaville | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 19 | Marquee | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 20 | Mr Chow | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 21 | Tao Group Hospitality | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 22 | The Greenwich Hotel | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 23 | The h.wood Group | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 24 | Wahlburgers | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 25 | XS Nightclub | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 26 | Zuma | 0/48 | 0.0% | 0.0–7.4% | 0 |
Question group: Celebrity hotels
60 returned four-engine answers to this group's 5 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Nobu | 56/60 | 93.3% | 84.1–97.4% | 33 |
| 2 | The Greenwich Hotel | 27/60 | 45.0% | 33.1–57.5% | 22 |
| 3 | Margaritaville | 11/60 | 18.3% | 10.6–29.9% | 2 |
| 4 | Gordon Ramsay Restaurants | 6/60 | 10.0% | 4.7–20.1% | 0 |
| 5 | Bobby Flay | 5/60 | 8.3% | 3.6–18.1% | 0 |
| 6 | Groot Hospitality | 4/60 | 6.7% | 2.6–15.9% | 0 |
| 7 | Tao Group Hospitality | 4/60 | 6.7% | 2.6–15.9% | 0 |
| 8 | Aman | 2/60 | 3.3% | 0.9–11.4% | 0 |
| 9 | Hakkasan | 2/60 | 3.3% | 0.9–11.4% | 0 |
| 10 | Guy Fieri | 1/60 | 1.7% | 0.3–8.9% | 0 |
| 11 | Casa Tua | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 12 | Catch Hospitality Group | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 13 | Cipriani | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 14 | E11EVEN | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 15 | Emeril's | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 16 | Four Seasons Private Residences | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 17 | Jose Andres Group | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 18 | LIV | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 19 | Major Food Group | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 20 | Marquee | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 21 | Mr Chow | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 22 | The h.wood Group | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 23 | Wahlburgers | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 24 | Wolfgang Puck | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 25 | XS Nightclub | 0/60 | 0.0% | -0.0–6.0% | 0 |
| 26 | Zuma | 0/60 | 0.0% | -0.0–6.0% | 0 |
Question group: Nightlife
72 returned four-engine answers to this group's 6 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Tao Group Hospitality | 42/72 | 58.3% | 46.8–69.0% | 28 |
| 2 | Hakkasan | 33/72 | 45.8% | 34.8–57.3% | 2 |
| 3 | Marquee | 31/72 | 43.1% | 32.3–54.6% | 12 |
| 4 | LIV | 26/72 | 36.1% | 26.0–47.6% | 6 |
| 5 | Groot Hospitality | 21/72 | 29.2% | 19.9–40.5% | 9 |
| 6 | XS Nightclub | 14/72 | 19.4% | 12.0–30.0% | 6 |
| 7 | E11EVEN | 13/72 | 18.1% | 10.9–28.5% | 6 |
| 8 | Major Food Group | 10/72 | 13.9% | 7.7–23.7% | 0 |
| 9 | The h.wood Group | 9/72 | 12.5% | 6.7–22.1% | 0 |
| 10 | Nobu | 2/72 | 2.8% | 0.8–9.6% | 2 |
| 11 | Aman | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 12 | Bobby Flay | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 13 | Casa Tua | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 14 | Catch Hospitality Group | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 15 | Cipriani | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 16 | Emeril's | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 17 | Four Seasons Private Residences | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 18 | Gordon Ramsay Restaurants | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 19 | Guy Fieri | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 20 | Jose Andres Group | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 21 | Margaritaville | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 22 | Mr Chow | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 23 | The Greenwich Hotel | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 24 | Wahlburgers | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 25 | Wolfgang Puck | 0/72 | 0.0% | 0.0–5.1% | 0 |
| 26 | Zuma | 0/72 | 0.0% | 0.0–5.1% | 0 |
Question group: Branded residences
48 returned four-engine answers to this group's 4 questions. No pooled group leader is asserted.
| # | Name | Named answers | Rate | 95% interval | Named first |
|---|---|---|---|---|---|
| 1 | Four Seasons Private Residences | 36/48 | 75.0% | 61.2–85.1% | 22 |
| 2 | Aman | 31/48 | 64.6% | 50.4–76.6% | 12 |
| 3 | Nobu | 28/48 | 58.3% | 44.3–71.2% | 11 |
| 4 | Cipriani | 27/48 | 56.3% | 42.3–69.3% | 3 |
| 5 | Major Food Group | 13/48 | 27.1% | 16.6–41.0% | 0 |
| 6 | Jose Andres Group | 8/48 | 16.7% | 8.7–29.6% | 0 |
| 7 | Casa Tua | 7/48 | 14.6% | 7.2–27.2% | 0 |
| 8 | E11EVEN | 6/48 | 12.5% | 5.9–24.7% | 0 |
| 9 | Wolfgang Puck | 6/48 | 12.5% | 5.9–24.7% | 0 |
| 10 | Gordon Ramsay Restaurants | 2/48 | 4.2% | 1.2–14.0% | 0 |
| 11 | Bobby Flay | 1/48 | 2.1% | 0.4–10.9% | 0 |
| 12 | Guy Fieri | 1/48 | 2.1% | 0.4–10.9% | 0 |
| 13 | Catch Hospitality Group | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 14 | Emeril's | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 15 | Groot Hospitality | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 16 | Hakkasan | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 17 | LIV | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 18 | Margaritaville | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 19 | Marquee | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 20 | Mr Chow | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 21 | Tao Group Hospitality | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 22 | The Greenwich Hotel | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 23 | The h.wood Group | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 24 | Wahlburgers | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 25 | XS Nightclub | 0/48 | 0.0% | 0.0–7.4% | 0 |
| 26 | Zuma | 0/48 | 0.0% | 0.0–7.4% | 0 |
The top eight, side by side
| # | Name | Appearance rate | Answers and interval | Other measures |
|---|---|---|---|---|
| 1 | Nobu | 48.3% | 139/288 answers · 95% CI 42.6–54% | first-mention position: 1.7; owned-domain citation (24/288): 8.3%; citation share: 1% |
| 2 | Jose Andres Group | 21.5% | 62/288 answers · 95% CI 17.2–26.6% | first-mention position: 2.8; owned-domain citation (6/288): 2.1%; citation share: 0.2% |
| 3 | Gordon Ramsay Restaurants | 20.8% | 60/288 answers · 95% CI 16.5–25.9% | first-mention position: 2; owned-domain citation (10/288): 3.5%; citation share: 0.4% |
| 4 | Wolfgang Puck | 20.5% | 59/288 answers · 95% CI 16.2–25.5% | first-mention position: 2.7; owned-domain citation (9/288): 3.1%; citation share: 0.4% |
| 5 | Tao Group Hospitality | 16.3% | 47/288 answers · 95% CI 12.5–21% | first-mention position: 1.8; owned-domain citation (33/288): 11.5%; citation share: 1.9% |
| 6 | Four Seasons Private Residences | 12.5% | 36/288 answers · 95% CI 9.2–16.8% | first-mention position: 1.6; owned-domain citation (3/288): 1%; citation share: 0.1% |
| 7 | Bobby Flay | 12.2% | 35/288 answers · 95% CI 8.9–16.4% | first-mention position: 3; owned-domain citation (1/288): 0.3%; citation share: 0% |
| 8 | Hakkasan | 12.2% | 35/288 answers · 95% CI 8.9–16.4% | first-mention position: 2.2; owned-domain citation (3/288): 1%; citation share: 0.1% |
The four engines named the leading names at similar rates.
ChatGPT
72 asked · 72 returned · 72 grounded
Same questions, different answers
Nobu
51.4%
Gordon Ramsay Restaurants
25.0%
Wolfgang Puck
19.4%
Tao Group Hospitality
18.1%
Bobby Flay
15.3%
Jose Andres Group
13.9%
Claude
72 asked · 72 returned · 72 grounded
Nobu
50.0%
Jose Andres Group
26.4%
Wolfgang Puck
23.6%
Gordon Ramsay Restaurants
20.8%
Tao Group Hospitality
20.8%
Four Seasons Private Residences
15.3%
Gemini
72 asked · 72 returned · 72 grounded
Nobu
45.8%
Jose Andres Group
22.2%
Wolfgang Puck
20.8%
Groot Hospitality
19.4%
Gordon Ramsay Restaurants
18.1%
Marquee
16.7%
Perplexity
72 asked · 72 returned · 72 grounded
Nobu
45.8%
Jose Andres Group
23.6%
Gordon Ramsay Restaurants
19.4%
Wolfgang Puck
18.1%
Bobby Flay
15.3%
Tao Group Hospitality
12.5%
Google AI Overviews were captured through 45 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 39 = 327 answers.
The fifth engine
87%
Trigger rate: 39 of 45 searches
Google AI Overviews appeared on 39 of 45 searches (86.7%, CI 73.8–93.7%). The other 6 searches showed no overview. Within the 39 overviews, Nobu was named in 11 (28.2%), Wolfgang Puck was named in 7 (17.9%), Hakkasan was named in 7 (17.9%), Jose Andres Group was named in 6 (15.4%). facebook.com was the most-cited source, with 12 citations and an appearance in 10 of 39 overviews.
| Five-engine rank | Name | Five-engine rate | Four-engine rank |
|---|---|---|---|
| 1 | Nobu | 45.9% | 1 |
| 2 | Jose Andres Group | 20.8% | 2 |
| 3 | Wolfgang Puck | 20.2% | 4 |
| 4 | Gordon Ramsay Restaurants | 19.3% | 3 |
| 5 | Tao Group Hospitality | 15.9% | 5 |
| 6 | Hakkasan | 12.8% | 8 |
| 7 | Major Food Group | 12.5% | 9 |
| 8 | Bobby Flay | 11.6% | 7 |
| 9 | Four Seasons Private Residences | 11.3% | 6 |
| 10 | Aman | 11.0% | 10 |
Who each question surfaces first
Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.
| Question | Leader | Next | AI Overview |
|---|---|---|---|
| Q01 · 12 answers | Nobu 100.0% | Wahlburgers 58.3%; Margaritaville 16.7% | AI Overview shown on 3 of 3 searches |
| Q02 · 12 answers | Jose Andres Group 100.0% | Wolfgang Puck 91.7%; Gordon Ramsay Restaurants 91.7% | AI Overview shown on 2 of 2 searches |
| Q04 · 12 answers | Tao Group Hospitality 100.0% | Hakkasan 100.0%; Groot Hospitality 50.0% | AI Overview shown on 2 of 3 searches |
| Q05 · 12 answers | E11EVEN 100.0% | LIV 75.0% | AI Overview shown on 1 of 3 searches |
| Q06 · 12 answers | Gordon Ramsay Restaurants 100.0% | Jose Andres Group 91.7%; Bobby Flay 91.7% | AI Overview shown on 1 of 2 searches |
The four engines produced 2,489 citations in total. en.wikipedia.org was cited most often, with 133 citations (5.3%) across 74 answers. Next came guide.michelin.com (57), taogroup.com (48), tastingtable.com (43), hauteliving.com (37), yelp.com (33).
Four AI engines · share of 288 grounded answers
Most-cited domains
en.wikipedia.org
25.7%
tastingtable.com
13.9%
taogroup.com
11.5%
hauteliving.com
11.1%
forbes.com
10.1%
wikipedia.org
10.1%
timeout.com
8.7%
youtube.com
8.7%
pos.toasttab.com
8.0%
businessinsider.com
7.6%
Google AI Overviews · share of 39 overviews
facebook.com
25.6%
instagram.com
12.8%
reddit.com
12.8%
taogroup.com
10.3%
en.wikipedia.org
7.7%
nobuhotels.com
7.7%
youtube.com
5.1%
hauteresidence.com
5.1%
ir.tripadvisor.com
5.1%
lasvegasnightclubs.com
5.1%
Citation share by source type
Share of all citations by the type of site cited.
| Source type | Four AI engines (of 2,489 citations) | Google AI Overviews (of 86 citations) |
|---|---|---|
| Other / unclassified | 1,286 (51.7%) | 20 (23.3%) |
| General news / business press | 487 (19.6%) | 9 (10.5%) |
| Company / brand sites | 289 (11.6%) | 17 (19.8%) |
| Reference | 163 (6.5%) | 6 (7%) |
| Directories / rankings | 73 (2.9%) | 3 (3.5%) |
| Trade / specialist press | 65 (2.6%) | 2 (2.3%) |
| Community / social | 56 (2.2%) | 29 (33.7%) |
| Review / comparison publishers | 33 (1.3%) | 0 (0%) |
| Research / data providers | 20 (0.8%) | 0 (0%) |
| Official / government | 17 (0.7%) | 0 (0%) |
How can brands improve their AI visibility?
These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.
| Step | What this study measured |
|---|---|
| Put your facts on your own domain. | Tao Group Hospitality's own domains were cited in 11.5% of grounded answers, Nobu's in 8.3% and Gordon Ramsay Restaurants' in 3.5%. |
| Keep your facts accurate on the sites engines cite. | The most-cited sites other than the tracked names' own were en.wikipedia.org (in 25.7% of grounded answers), tastingtable.com (13.9%), hauteliving.com (11.1%), forbes.com (10.1%) and wikipedia.org (10.1%). General news and business press supplied 19.6% of citations and reference sites 6.5%. |
| Check each engine separately. | Claude named Jose Andres Group in 26.4% of answers against 13.9% on ChatGPT. Gemini named LIV in 13.9% of answers against 4.2% on Claude. |
| Watch names outside the tracked list. | Robert De Niro (37 answers), Per Se (19 answers), The French Laundry (18 answers), Lisa Vanderpump (15 answers), Zouk Nightclub (15 answers) were named often but were not tracked. |
| Re-run the same questions every month. | Compare counts and intervals, not ranks. The 24 questions are in the appendix. |
What AI answers
Which celebrity hospitality brands appear in these AI answers?
Nobu: 139/288 returned four-engine answers (48.3%; 95% interval 42.6–54.0%).
Which tracked name is named first most often?
Nobu was the first brand named in 83 of 288 answers, with an average first position of 1.7.
How often do Google AI Overviews appear for these questions?
An overview appeared on 39 of 45 searches (86.7%, CI 73.8–93.7%). Within those 39 overviews, Nobu was named most often, in 11 (28.2%).
Which sources do the engines cite?
Across 2,489 four-engine citations, en.wikipedia.org was cited most (133 citations, in 74 of 288 grounded answers), followed by guide.michelin.com (57 citations).
Do the four engines agree?
Largely. No tracked name differed by more than 12 points between engines.
How this study was measured
24 questions × 3 runs each × 4 AI engines = 288 answers + 45 Google searches · 39 AI Overviews
24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured November 6 to 7, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.
| Engine | Model IDs called | Asked | Returned | Grounded |
|---|---|---|---|---|
| ChatGPT | gpt-5-mini | 72 | 72 | 72 |
| Claude | claude-sonnet-5-5 | 72 | 72 | 72 |
| Gemini | gemini-3.6-flash | 72 | 72 | 72 |
| Perplexity | sonar-pro | 72 | 72 | 72 |
| Google AI Overviews | DataForSEO Google SERP (live, advanced) | 45 | 39 shown | 39 |
Own-domain citations count a domain plus all its subdomains, with the same rule in every table.
Definitions
- Appearance rate: answers naming the tracked name ÷ answers returned, with Wilson 95% intervals.
- First mention: average order in which the tracked name first appears (1 = first).
- Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
- Citation share: citations to the tracked name's domains ÷ all citations.
Limits
- Only 26 tracked brands are ranked; results are not an exhaustive market ranking.
- Only the tracked brands were scored. Untracked names that appeared often were not scored, including Robert De Niro (37 answers), Per Se (19 answers), The French Laundry (18 answers), Lisa Vanderpump (15 answers), Zouk Nightclub (15 answers).
- 333 of 360 planned results were returned: 27 of 72 AI Overview lookups were excluded after three attempts because Google search retrieval failed or returned incomplete results. They are not counted as no-overview results.
- 45 successful Google searches: 39 overviews shown; 6 without an overview. Failures are excluded, not scored as zero.
- All returned chat answers had search sources.
- No Core question names a tracked name.
- Source types use Company / brand sites only for verified official sites; other unresolved sites are Other / unclassified.
- Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
- Tao Group Hospitality has been majority owned by Mohari Hospitality since 2023. Hakkasan and Marquee are Tao brands, each counted under its own name. Chef and founder names count for their brands.
- Google Shopping and unresolved google.com/goto links are excluded from cited sources; original URLs remain in the evidence.
- Appearance rates use all returned four-engine answers; own-site citation rates use grounded answers, so the two are separate measures.
- Answers were collected through each engine's API using the model IDs listed in the methodology. The consumer ChatGPT, Claude, Gemini and Perplexity apps can answer differently.
Appendix: The 24 questions
Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.
| # | Question | Group | Source |
|---|---|---|---|
| 01 | What are the best celebrity-owned restaurants in the US? | Celebrity restaurants | Core question |
| 02 | Which celebrity chef restaurants are worth visiting? | Celebrity chef restaurants | Core question |
| 03 | What are the best celebrity-owned hotels? | Celebrity hotels | Core question |
| 04 | Which restaurant groups run the most famous nightlife venues? | Nightlife | Core question |
| 05 | What are the best nightclubs in Miami? | Nightlife | Core question |
| 06 | What are the best restaurants in Las Vegas owned by celebrities? | Celebrity restaurants | Core question |
| 07 | Which hotel brands have celebrity founders? | Celebrity hotels | Core question |
| 08 | Which branded residences are linked to celebrities or restaurant brands? | Branded residences | Core question |
| 09 | Where should I eat sushi at a high-end celebrity restaurant? | Celebrity restaurants | Core question |
| 10 | What are the most famous restaurant groups in New York? | Celebrity restaurants | Core question |
| 11 | Which celebrity-owned restaurants in Los Angeles are popular? | Celebrity restaurants | Added question |
| 12 | Which celebrity chefs have restaurants in multiple US cities? | Celebrity chef restaurants | Added question |
| 13 | What are the most famous celebrity chef steakhouses? | Celebrity chef restaurants | Added question |
| 14 | Which celebrity chef restaurants have Michelin stars in the US? | Celebrity chef restaurants | Added question |
| 15 | Which celebrities have opened hotels in the United States? | Celebrity hotels | Added question |
| 16 | Which hotels in Las Vegas are linked to celebrity brands? | Celebrity hotels | Added question |
| 17 | Which restaurant brands also operate hotels? | Celebrity hotels | Added question |
| 18 | Which branded residences in Miami are linked to hospitality brands? | Branded residences | Added question |
| 19 | Which branded residences in New York are linked to restaurant or hotel brands? | Branded residences | Added question |
| 20 | Which hospitality brands sell branded residences in the US? | Branded residences | Added question |
| 21 | What are the most famous nightclubs in Las Vegas? | Nightlife | Added question |
| 22 | Which celebrities own nightclubs or lounges in the US? | Nightlife | Added question |
| 23 | Which hospitality groups operate restaurants and nightclubs together? | Nightlife | Added question |
| 24 | What are the most famous nightlife venues in New York? | Nightlife | Added question |
About 5W
5W is an independent PR, creative and GEO agency founded in 2003, and we get you in the chatbox. All of our work is done in house, including media relations, site building and content. Learn more about our GEO practice or write to info@5wpr.com.
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